Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. A brand’s website is often the first, and most lasting, impression customers will have of your organization. Apply SEO testing automation.

SEO 144

SEO Marketing Education MarTech 144

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

APRIL 10, 2025

Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. Clearscope Purpose: Topic ideation, writing recommendations and SEO tools.

Marketing 122

Marketing SEO ROI Audience 122

Martech

JUNE 27, 2024

Meltwater’s Copilot, built in collaboration with Microsoft, is a communications assistant for Microsoft Teams and Microsoft 365 “that allows users to surface real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking, all within their Teams environments.”

MarTech 101

MarTech eCommerce CPM Banner 101

Single Grain

AUGUST 24, 2021

Enterprise SEO is challenging. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately.

SEO 52

SEO CPC Conversion ROI 52

Single Grain

MARCH 23, 2022

There's a seemingly infinite number of SEO companies out there, many of whom will promise you the moon. Which SEO firm can you trust to provide a legitimate service with tangible, measurable results? In this comprehensive guide to 2022's best SEO agencies, we'll do the legwork for you and let you decide. What Is an SEO Agency?

SEO 52

SEO Agency Click Through Rate Conversion 52

Single Grain

APRIL 20, 2025

Conversely, maintaining a consistent presence communicates strength and reliabilityqualities that become even more valuable during uncertain times. Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. However, be mindful of tone and context.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

APRIL 26, 2023

Whether you’re a newbie or a seasoned pro, you’ve probably made some of these common enterprise SEO mistakes. In this post, we’ll go over the top 10 enterprise SEO mistakes and show you how you can optimize your efforts to better achieve your business goals. But don’t be discouraged!

SEO 52

SEO Conversion Rate Conversion Communications 52

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Marketing 52

Single Grain

SEPTEMBER 30, 2022

Start the process of trying to choose the best SEO agency to help your business bolster its online presence, and two problems immediately become apparent: There’s a seemingly infinite number of companies out there, all trying to convince you that they’re the best in the business, making it difficult to know which ones you can really rely on.

SEO 52

SEO Agency Conversion Rate Marketing 52

Single Grain

FEBRUARY 27, 2025

Bolt.new can also benefit the sales process, lead generation , and SEO. This tool has experienced impressive growth. All marketers need to do is enter their query, and Bolt.new will use natural language processing (NLP) to create the full-stack app and communicate errors. What Is Bolt.new?

Marketing 52

Marketing SEO Audience Agency 52

Single Grain

APRIL 26, 2025

Visual Search Dominance: Social search prioritizes visual content, requiring optimization beyond traditional text-based SEO tactics. Single Grain’s SEO experts understand these platform-specific algorithms and can help you develop tailored strategies that align with each platform’s unique ranking factors.

SEO 52

SEO Conversion Click Through Rate A/B Testing 52

Single Grain

JUNE 8, 2021

These stakeholders will be the ones who must communicate a strong message to potential customers. Customer services and public relations are important, as they have direct communication with customers. Related Content: How to Perform an SEO Audit for Your Website. Tip #14: SEO Keyword Optimization.

Communications 140

Communications Conversion Rate SEO Conversion 140

Single Grain

APRIL 30, 2025

Accessibility principles offer more than compliance; theydeliver many business benefits such as expanded reach, improved user experience, better SEO, and more conversions. Perceptible information: Communicates necessary information effectively. Among these are expanding your reach, improving SEO, and fostering inclusion.

SEO 52

SEO Conversion Rate Conversion Audience 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Here are some impressive ways to generate leads via social media: 1) Organize Contests. Communicate a clear benefit.

Media 132

Media Marketing SEO ROI 132

Single Grain

AUGUST 18, 2023

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI 98

ROI Marketing SEO CPA 98

Martech

NOVEMBER 10, 2023

At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. ” YoY retail media impressions, clicks and COC were up 9%, 12% and 21% respectively. “It’s an exciting time,” Belsky said.

Retail 120

Retail Electronics Agency Media 120

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. CoSchedule’s Hire Mia adds free SEO Generators for keyword research and other SEO tasks. It is designed to make these SEO capabilities more affordable for SMBs. In 2022, OpenAI had $544.5 “$416.45

MarTech 87

MarTech SEO Machine Learning Impressions 87

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Basic communication. Product recommendations.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

SEPTEMBER 13, 2019

Search engines prefer to see multimedia on a page, so video helps with SEO. The home page, landing pages and blog posts are all fair game for video enhancement, and can increase conversions, help with SEO and send stronger brand messaging. So, as you can see, it’s a lot harder to cut through the content noise.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech

MARCH 19, 2024

Last year, my content and SEO teammates drastically changed their approach to content writing. Google their name and check other sites with their posts to complete your impression. Assign a pilot task wisely No matter how impressive a writer’s portfolio may be, you’ve got to see them in action before you make any commitments.

Pop-Up 128

Pop-Up SEO Conversion Education 128

Martech

NOVEMBER 16, 2022

A fear that we’ll lose authenticity and honesty in our communications and weaken the connection and relationship we have with our customers. SEO improvement through identifying and using keywords. Many tools go beyond blog posts and cover all types of business communications. Authenticity. Search engine impact.

Machine Learning 133

Machine Learning Communications SEO A/B Testing 133

Martech

MARCH 27, 2023

Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. Teams using Hubspot can now see if existing contacts have opened a case in Salesforce, giving all team members more visibility into customer communication and support.

SEO 113

SEO A/B Testing MarTech Marketing 113

Single Grain

JUNE 15, 2022

A reputation management agency can help you take control of the impression you’re giving both online and offline. They can enhance the quality of your campaigns, make sure you’re targeting the right customers, and eliminate any marketing efforts which might be making the wrong impression. Transparency and Communication.

SEO 105

SEO Agency Audience Public Relations 105

Single Grain

MAY 27, 2021

Dive Deeper: * 12 Ways to Use Machine Learning in Digital Marketing * The Effects of Natural Language Processing (NLP) on Digital Marketing * The Future of SEO: How AI and Machine Learning Will Impact Content. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

MARCH 6, 2023

Impressions : An impression is counted each time your site or ad is shown to people. Dive Deeper: * 3 Keys to Updating Your Website for Optimal User Experience * How to Rank Your Brand-New Website When You Don’t Know SEO * How to Conduct Smart Competitor Research for Better Customer Acquisition What Is Considered High/Low Traffic?

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

APRIL 29, 2025

Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. Competitive advantages : As more websites optimize technical SEO elements, E-E-A-T has become a key differentiator for ranking success.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Martech

SEPTEMBER 30, 2022

A tough market and continually changing global demands mean that brands need to get more creative and think outside the box to stand out from the 1000s of marketing communications customers receive daily. It can help you build trust, differentiate your brand, and make a lasting impression. Be creative and experiment with new ideas.

Marketing 130

Marketing Audience SEO Machine Learning 130

Single Grain

SEPTEMBER 16, 2020

Low impression share and average position on their branded terms (meaning that their competition would often show up first in searches for their brand). This is from 3 months into our engagement: Three months into our engagement, we boosted branded search impressions by 5,400% and drove 1,113 leads from branded search.

Conversion 98

Conversion eCommerce CPC Impressions 98

Martech Series

DECEMBER 15, 2022

“The recent Zoho Desk update, including its impressive and intuitive UI, enables our agents to quickly and accurately address questions or concerns to minimize any operational disruption for our brand customers. . ” Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future.

Conversion 86

Conversion MarTech Communications SEO 86

Single Grain

MARCH 28, 2022

How can I communicate to them (through the title tag and meta description) that my content provides the solution to their pain point (i.e. While user experience conversations are often directed towards SEO folks, this topic is also essential for content marketers to consider. answer to their question)? 3) User Behavior and Engagement.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

NOVEMBER 13, 2019

Finally, the advertiser that bids the highest for impressions wins and gets to deliver their ad on that particular web page. Programmatic direct – advertisers purchase impressions in advance and get guaranteed placements at the decided price. Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

AUGUST 22, 2023

The position was for an SEO role, as they were in dire need of one, and I was this 25-year-old who was really deep into search engine optimization. The VP of marketing at Airbnb seemed impressed with my credentials, so I was fast-tracked to a second interview. Here lies one of the most common interview pitfalls: the urge to conform.

SEO 52

SEO Impressions Communications Marketing 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Basic communication. Surveys show that: 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. The Complete Guide to YouTube SEO.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 15, 2021

Communication is the key to manage your audience. For instance, keeping your community informed about the next drop (an “event” when your NFT sale begins) is crucial in order to encourage more bids. You can also offer rewards to community members for participating in the community. NFT Marketing.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Single Grain

JUNE 3, 2021

44% of businesses are investing in SEO. Here are the top skills that you should look for when hiring a marketing director for your company: Excellent communication skills for interacting with the team, clients and customers. More than 70% of companies are investing in content marketing. 45% are investing in PPC ads. .

Marketing 98

Marketing SEO ROI Non-Profit 98