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Adtech Firm Chalice’s Tool Ups Buyers’ Access to Quality Media on the Open Web

Adweek

The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. Enter new curation tech from adtech AI firm Chalice that looks to.

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No Clickbait, Just Conversion: How Reddit Drives Purchase Decisions

Adweek

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising. In an era where digital trust is eroding, Reddit has emerged as a powerhouse.

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You Are Not Immune: Take Our Publishers’ State of Clickbait Survey

Ad Monsters

Clickbait ads and scams are a persistent scourge of the online publishing world, prompting the Department of Homeland Security to encourage people to install ad blocking software as a means of protection. No site, it seems, is immune, with clickbait ads appearing on even the most discerning properties. Take the Survey Now!

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How publishers are fighting clickbait ads and protecting audiences

Digiday

As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto publishers’ sites, directly impacting the reader experience and ultimately hurting revenue. “Users no longer tolerate sketchy offers or scams pushed by clickbait ads,” he said.

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Balancing the human-to-AI mix in B2B marketing

Martech

AI is used to write spam emails, send more impersonal LinkedIn invitations, engage in superficial conversations, and flood the industry with clickbait content. The paper notes that today, we use AI almost exclusively to do more. This approach doesnt generate growth.

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Stop Wasting Your Ad Spend On Made-For-Advertising Publishers

AdExchanger

MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

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How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge

Ad Monsters

The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations. 87% of Clickbait Ads From Just Two SSPs AdMonsters: Your report says that 87% of the clickbait ads you’ve measured stem from just two SSPs.