Martech

OCTOBER 14, 2024

Monitor spending to ensure that marketing initiatives align with organizational goals and deliver a strong return on investment (ROI). Marketing automation Improvement focus: Streamline marketing campaigns and communications through automation to increase efficiency and effectiveness. KPIs: Campaign open and click-through rates.

Marketing 119

Marketing Click Through Rate Communications ROI 119

Martech

MARCH 12, 2025

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. Conversion rates: Prioritize automations linked to revenue.

Click Through Rate 116

Click Through Rate Non-Profit Impressions Conversion Rate 116

Single Grain

MAY 5, 2025

Key Takeaways Account-based advertising dramatically outperforms traditional approaches with companies reporting 60% higher win rates, 81% higher ROI, and 14% increased pipeline conversion rates when implementing targeted ABA strategies.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

NOVEMBER 14, 2024

A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement. Many organizations face fragmented data sources, creating a disjointed view of the customer journey and leading to missed engagement and personalization opportunities.

Machine Learning 133

Machine Learning Click Through Rate A/B Testing Conversion Rate 133

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI.

Conversion 115

Conversion ROI Brand Awareness Click Through Rate 115

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.” The full report can be found here.

Machine Learning 92

Machine Learning Brand Lift Marketing Click Through Rate 92

Martech

MARCH 14, 2025

Quantifiable business impact You can create use cases that demonstrate clear return on investment (ROI), as seen in these areas: Improved campaign performance : Better targeting and personalization enhance marketing effectiveness. Show how unified data improves marketing efficiency and ROI.

Conversion Rate 106

Conversion Rate Click Through Rate Machine Learning ROI 106

Martech

MAY 12, 2025

Click-through rates doubled. Click-to-open rates jumped by 50%. Why It Matters For digital marketers, ops leads, and marketing directors under pressure to prove ROI, these benchmarks offer both a performance yardstick and a strategic lens. year-over-year, and engagement metrics improved alongside them.

Click Through Rate 90

Click Through Rate Marketing ROI MarTech 90

Single Grain

DECEMBER 15, 2020

2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100. 3) Bounce Rate. 6) Overall ROI.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time. The post 10 Account-Based Marketing Best Practices for Maximizing ROI appeared first on Single Grain.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

AdvertiseMint

DECEMBER 12, 2024

Performance tracking and adjustments maximize ROI. Use Instagram analytics tools to track metrics such as engagement rates, click-through rates, and conversion rates. Consistently tweaking your approach based on data insights will help in maximizing ROI and achieving your campaign goals.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

AdvertiseMint

DECEMBER 25, 2024

Utilize Walmart’s advertising features for better audience reach and ROI. Leveraging Walmart’s Advertising Options Walmart offers several advertising tools to help sellers enhance their reach and ROI via the Walmart Connect Ad Center. Key Takeaways Ensure compliance with Walmart’s product quality and standards.

Advertising 52

Advertising Click Through Rate Conversion Rate ROI 52

Martech

DECEMBER 2, 2024

KPIs: Open rate: Percentage of recipients who opened the email. Click-through rate (CTR): Percentage of recipients who clicked on a link in the email. Conversion rate: Percentage of users who completed a desired action (like making a purchase).

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

Ad Rants

OCTOBER 24, 2022

For example, using video in your email marketing can result in a 300% boost in click-through rates. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. That's why video is such an important tool for B2B marketers.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Single Grain

MAY 12, 2025

more authentic than brand-created content and driving higher engagement rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Their personalized content generated 4.5x

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 90

Click Through Rate Advertising ROI Impressions 90

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. That won’t do any favors for proving content marketing ROI.).

ROI 96

ROI Marketing Conversion Rate Conversion 96

AdvertiseMint

DECEMBER 19, 2024

Monitoring and Optimization Regularly monitoring the performance of your ad campaigns is crucial for maximizing your return on investment (ROI). Analyzing metrics such as click-through rates (CTR), conversion rates, and customer engagement allows you to see what’s working and what needs adjustment.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Martech

SEPTEMBER 17, 2024

Focus on performance indicators that measure progress toward your campaign goals, such as click-through rates, conversion rates or return on investment (ROI). Start by prioritizing metrics that align with your business objectives and provide actionable insights. Finally, don’t just set it and forget it.

Marketing 70

Marketing Conversion Rate Click Through Rate Impressions 70

AdvertiseMint

JANUARY 5, 2025

Common metrics include click-through rates, conversion rates , and return on investment (ROI). What Are Your Key Performance Indicators (KPIs)? Setting clear KPIs is essential for gauging the success of your advertising campaigns. Evaluating KPIs regularly allows for timely adjustments to optimize outcomes.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech Series

JANUARY 24, 2023

Increase click-through rates with personalised text For use in emails and websites. These provide a higher engagement and click rate, resulting in a higher ROI. Use merge tags to generate personalised text (an industry standard method). Use data from your Email Service Provider (ESP) or database.

Click Through Rate 94

Click Through Rate Marketing ROI MarTech 94

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Single Grain’s content marketing experts can help you analyze your content performance data to identify the assets with the highest repurposing ROI.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Single Grain

APRIL 25, 2025

This phenomenon isn’t just a minor inconvenienceit’s a serious threat to your marketing ROI. Click-through rates decline, conversion rates plummet, and cost-per-acquisition increases. Research shows that user engagement can drop by as much as 45% or more after just four exposures to the same ad.

Click Through Rate 52

Click Through Rate Conversion Rate Audience A/B Testing 52

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Martech

JUNE 2, 2025

Many marketing leaders face additional ROI challenges, as productivity improvements don’t automatically translate to cost savings or revenue growth without organizational restructuring.

Click Through Rate 67

Click Through Rate Impressions Marketing ROI 67

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 116

Brand Awareness ROI Click Through Rate Conversion 116

Single Grain

MAY 5, 2025

Digital Interfaces: Humanizing Technology Through Familiarity In SaaS, differentiation through design has become increasingly critical.Facing the challenge of standing out in a saturated market, Webflow implemented a retro-futuristic interface that fused bold vintage colors and geometric patterns with cutting-edge AI features.

Click Through Rate 52

Click Through Rate Fashion Audience Machine Learning 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. ROI Metrics for Display and Native Advertising Now, let’s focus on the key performance indicators required to analyze the performance of display and native ads. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI.

ROI 52

ROI Media Audience Click Through Rate 52

illumin

NOVEMBER 26, 2024

Ad Delivery and Optimization : Once the ad is served, the DSP continues to collect data on how the ad performs—such as click-through rates, conversions, and engagement levels. If the DSP’s bid is successful, the ad is displayed to the user. Learn more about illumin’s solutions here.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Single Grain

APRIL 23, 2025

Measurement beyond clicks: Leading B2B marketers implement advanced attribution models that connect personalized advertising to pipeline impact and revenue, demonstrating a 35% higher ROI than generic campaigns. Revenue impact and ROI. higher click-through rates compared to generic campaigns.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

illumin

NOVEMBER 26, 2024

Ad Delivery and Optimization : Once the ad is served, the DSP continues to collect data on how the ad performs—such as click-through rates, conversions, and engagement levels. If the DSP’s bid is successful, the ad is displayed to the user. Learn more about illumin’s solutions here.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

APRIL 16, 2025

Check out our case study where we increased a clients click-through rate and conversions for their social media campaign through our open web to social integration: Be mindful of current trends in audience behaviors Be mindful of any current trends that may impact audience behaviors as well. Interested to hear more?

Education 80

Education Advertising Marketing Audience 80

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Click Through Rate 104

Click Through Rate Marketing ROI GDPR 104

Martech

MARCH 28, 2023

The Account Engagement Optimizer will help you: Identify improvements to your marketing automation system (think sales process and email campaigns) that will increase your ROI. Identify risks to your marketing automation system to improve overall marketing efforts.

Click Through Rate 113

Click Through Rate ROI MarTech Conversion 113