Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 92

Machine Learning Brand Lift Marketing Click Through Rate 92

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Ad Rants

OCTOBER 24, 2022

Your customers don't have time to read through pages of product research and promotional materials. That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

MARCH 12, 2025

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Dig deeper: 7 tips for using marketing automations to drive leads 3. Click-through rates: Identify content that resonates most strongly. Time-sensitive promotional offers.

Click Through Rate 116

Click Through Rate Non-Profit Impressions Conversion Rate 116

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

Conversion 115

Conversion ROI Brand Awareness Click Through Rate 115

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 70

Marketing Conversion Rate Click Through Rate Impressions 70

Martech

NOVEMBER 14, 2024

A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Machine Learning 133

Machine Learning Click Through Rate A/B Testing Conversion Rate 133

Martech

MAY 12, 2025

Click-through rates doubled. Click-to-open rates jumped by 50%. The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming. year-over-year, and engagement metrics improved alongside them.

Click Through Rate 90

Click Through Rate Marketing ROI MarTech 90

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. This allows you to: Identify pain points caused by fragmented data : Quantify these pain points by estimating lost revenue or the negative impact on marketing processes, such as longer time-to-market for new campaigns.

Conversion Rate 106

Conversion Rate Click Through Rate Machine Learning ROI 106

Single Grain

JANUARY 8, 2025

If you’re looking for the optimal tactics to fuel your account based marketing strategy, this is the article for you. Here are the account-based marketing best practices and strategies to attract specific customers in your prospect pool. Use the right marketing and sales channels your accounts already use to boost visibility.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Here are some tactics that will ensure your campaigns are always top-notch. Interested to hear more?

Education 80

Education Advertising Marketing Audience 80

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 23, 2025

Generic advertising doesnt cut through the noise in B2B marketing. Thats why personalization is a critical component of successful B2B marketing strategies. Companies implementing personalized B2B campaigns see up to 40% higher conversion rates.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content. Content marketing is notoriously hard to track.

ROI 96

ROI Marketing Conversion Rate Conversion 96

AdvertiseMint

DECEMBER 12, 2024

Performance tracking and adjustments maximize ROI. This level of precision not only enhances the relevance of your ads but also improves conversion rates, ultimately leading to a better return on investment. Compelling Visual Content Visual content is the heart of Instagram marketing.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

Martech Series

JANUARY 24, 2023

Increase click-through rates with personalised text For use in emails and websites. Marketing Technology News: Influencer Marketing Trends for 2023 Designed to be easy to use. It’s for marketers, not developers. It’s for marketers, not developers.

Click Through Rate 94

Click Through Rate Marketing ROI MarTech 94

AdvertiseMint

DECEMBER 25, 2024

By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. Utilize Walmart’s advertising features for better audience reach and ROI.

Advertising 52

Advertising Click Through Rate Conversion Rate ROI 52

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. By asking the right questions, they can ensure their marketing efforts are effective and aligned with their business goals. What Are Your Key Performance Indicators (KPIs)?

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Read more: Mail marketing will be a success story in 2022. Email performance in the U.K.

Click Through Rate 104

Click Through Rate Marketing ROI GDPR 104

Martech

JUNE 2, 2025

Marketing teams encounter this reality when they discover customer data trapped in different formats across their CRM, website analytics, social channels and support systems. Marketing and IT priorities often clash. Marketing teams want speed and flexibility. Have worked in marketing but can talk data science.

Click Through Rate 67

Click Through Rate Impressions Marketing ROI 67

Single Grain

MAY 27, 2025

71% of organizations now regularly use generative AI in at least one business function, reflecting its growing importance in modern marketing operations. Personalized content consistently delivers better engagement, higher conversion rates, and stronger customer relationships. The market has recognized the value of this approach.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Understanding these changes can help optimize marketing strategies.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. Make email marketing exciting again. Recover lost shoppers with verified offers.

Marketing 104

Marketing Real Estate Click Through Rate A/B Testing 104

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 90

Click Through Rate Advertising ROI Impressions 90

AdvertiseMint

DECEMBER 19, 2024

Audience Segmentation for Targeted Ads Segmenting your audience allows you to tailor your marketing messages to specific groups. Monitoring and Optimization Regularly monitoring the performance of your ad campaigns is crucial for maximizing your return on investment (ROI). This helps ensure your ads reach those most likely to purchase.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. Single Grain Marketing uses Karrot.ai LinkedIn was first developed as a networking tool, but is now one of the most effective marketing platforms. From Mass Marketing to Precision Targeting Casting a wide net doesnt work for ABM.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Marketing 138

Marketing Audience Click Through Rate Conversion 138

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Fuel Lines

AUGUST 9, 2018

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . “Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! .

Agency 113

Agency Marketing Click Through Rate ROI 113

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 133

Conversion Marketing Conversion Rate Audience 133

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. According to research from the Content Marketing Institute, producing enough high-quality content is the top challenge for 60% of B2B marketers.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Click here to download your free guide right now!

Marketing 112

Marketing A/B Testing SEO Banner 112