Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. In today’s fast-paced business landscape, staying on top of your marketing campaigns can make all the difference.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Automatad Inc.

APRIL 25, 2024

Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT) (Netflix, Hulu, and Amazon) Connected TV (CTV) Overall, publishers earn from selling ad spaces to advertisers and getting views, clicks, and conversions on ads. That is why video ads are a potential means for marketers to reach the right customers.

Video Ads 52

Video Ads Advertising Viewability ROI 52

MNTN

FEBRUARY 28, 2024

With this attribution model, you assume that any user who clicks on your website, makes a purchase, or downloads your app has seen a recent ad. VTA is a great model for measuring traditional television ads, Connected TV (CTV) ads, offline ads, and other methods you can’t always track with a click-through rate.

Click Through Rate 52

Click Through Rate Conversion Impressions Cookies 52

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. It uses emails, social media, TV, and more to drive specific actions quickly. It uses emails, social media, TV, and more to drive specific actions quickly. Older forms of marketing are hard to measure.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

MNTN

SEPTEMBER 27, 2023

Sales Funnel vs. Marketing Funnel There are subtle differences between sales and marketing funnels. The marketing funnel typically precedes the sales funnel and focuses on building awareness and interest in the product or brand. The sales funnel is the buying journey, starting from that initial awareness to becoming a customer.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Flashtalking by Mediaocean

JANUARY 12, 2022

In the coming digital landscape, what might brand marketers’ roles look like and what steps can they take to ready themselves? New content, ecosystems and brand interactions will be made possible through the metaverse. But how can marketers prepare for the unknown? What can we expect from the metaverse?

Marketing 52

Marketing Click Through Rate Banner Audience 52

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. Journey advertising is extremely customer-centric and allows marketers and brands to react to consumers in real-time.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

MNTN

JULY 6, 2023

Sales Funnel vs. Marketing Funnel The marketing funnel and the sales funnel are similar and work together, but they’re distinct processes. A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Conversion funnels are also known as sales funnels.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Smart-Hub

JULY 11, 2022

Mobile video ad market. For example, the size of the mobile advertising market is growing. In the meantime, such growth will soon show a compound annual growth rate (CAGR) of over 18%. Thus, it would be correct to say that banners cost less but create lower click-through rates. Connected TV.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Basis

OCTOBER 7, 2022

The most important part of any programmatic campaign is ensuring that a client’s business outcome (increasing market share, driving more traffic to a website, etc.) For example, a client’s goal may be to increase their reach in a new market—but reach isn’t a key performance indicator you can optimize towards within a DSP.

Media 52

Media Click Through Rate Banner Native Advertising 52

MNTN

JULY 15, 2022

To understand the success—or lack thereof—of your demand generation efforts, you’ll need to focus on the following key performance indicators (KPIs): Closing percentages Content performance Click-through rates (CTRs) Impressions Funnel conversion rates Lifetime customer value Cost per lead.

Brand Awareness 52

Brand Awareness Audience Click Through Rate Education 52

Digiday

MARCH 5, 2023

The latest media obsession is over artificial intelligence in the wake of several generative AI releases from Microsoft to Google, and Digiday’s senior marketing tech reporter Marty Swant has been covering many angles affecting marketers and agencies. It found that U.S.

Media 67

Media Click Through Rate Agency Conversion 67

Digiday

MARCH 1, 2023

As the continual digital transformation shapes advertising, clients are asking for different metrics to reflect trends ranging from immersive and social content to connected TV. This means marketers can ultimately get a better sense of upper- versus lower-funnel performance.

Retail 68

Retail Agency Click Through Rate Brand Awareness 68

SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. While mobile leads device usage, connected TV (CTV) is accelerating in popularity. 2: OTT ads are less effective than TV or user-generated content.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

JUNE 25, 2018

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. As marketers become savvier about video advertising, and as video display and delivery technology improves, advertisers are seeing improvement with engagement.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Basis

NOVEMBER 15, 2023

Getting clear on your goals will help you choose the platforms and ad types that are best suited for your marketing needs. The ones you focus on should depend on your business type and other marketing strategies. A service-based business may invest more in informational keywords to boost its content marketing strategy.

CPC 52

CPC Click Through Rate CPA Audience 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Even brands that clearly see the benefits of in-app video advertising may not be able to fully invest in this kind of marketing for much of the year. mobile phones).

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. high click-through rates).

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. billion mobile connections /endpoints in the world, according to GSMA. Households with connected TV utilized smart TV apps more than two hours a day and over 20 days a month typically , according to Nielsen.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Reach : The number of unique viewers exposed to the ad.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

JUNE 24, 2012

The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketers need to stop playing catch-up and really start to leverage the power of mobile. They roam the internet on their connected devices, happy to explore new content to augment their TV experience.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

Automatad Inc.

MAY 9, 2023

Check out the three video ad formats categorized by IAB below: Linear Video Ads: Linear video ads are the ad formats that can be sandwiched between the organic video content much similar to TV commercial ads. We have got a list of the best third-party video players available in the market. Video ads boost CPM rates.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your lead generation and demand generation campaigns. Brand Awareness.

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance. What Are KPIs in Marketing? Click-Through Rate (CTR).

CPL 52

CPL CPA Brand Awareness Marketing 52

Martech

DECEMBER 28, 2023

Above all, they want to make sure they’re connecting with customers in meaningful ways. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. for digital media technology company Adlook.

Media 133

Media Advertising Click Through Rate Machine Learning 133

MNTN

NOVEMBER 17, 2023

To plan your marketing strategy and budget accurately, you need a clear understanding of the performance of each of your campaigns. But digital marketing is complex and includes multiple touchpoints with each customer, which means gaining a full understanding of your campaign performance can be tricky.

Click Through Rate 52

Click Through Rate Media Conversion Audience 52

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? It’s important to assess multiple metrics after you launch each marketing effort to determine whether you’re spending your money wisely or you’re yelling your brilliant message into the void.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Single Grain

NOVEMBER 30, 2023

It’s the biggest video content site currently in existence and is a unique alternative to traditional TV content. It makes sense that brands and marketers should produce videos for the platform, given how far-reaching it is. If your thumbnail doesn’t catch someone’s eye, they won’t click on your video.

Click Through Rate 52

Click Through Rate A/B Testing SEO Audience 52

Smart-Hub

NOVEMBER 1, 2023

CTV (Connected TV) CTV ads are tailored for smart TVs and other internet-connected devices, tapping into the expanding realm of streaming services. By the way, do you know what is a Free Ad-Supported TV (FAST) , and why it`s one of the ad tech trends? Audio Audio ads leverage sound to convey marketing messages.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Smart-Hub

AUGUST 8, 2023

Get a Consultation For Free Contact us Understanding B2B programmatic advertising B2B (Business-to-Business) programmatic advertising is a rapidly evolving space within the digital marketing sector. Multichannel engagement B2B programmatic marketing isn’t confined to a single digital channel.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Connects to multiple demand partners and improves app performance. Provides access to demand partners, leveraging RhythmGuard for higher bid rates and programmatic revenue.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MNTN

OCTOBER 23, 2023

You’re likely allocating your marketing dollars across multiple channels to create various touchpoints for your potential customers. It’s important to understand cross-device attribution (and its limitations) to better measure your marketing performance and drive meaningful results.

Conversion 52

Conversion Data Management Platform ROI Click Through Rate 52

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Single Grain

MAY 11, 2023

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere.

Advertising 52

Advertising Retargeting Impressions CPC 52