Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Single Grain’s content marketing experts can help you analyze your content performance data to identify the assets with the highest repurposing ROI.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 111

Brand Awareness ROI Click Through Rate Conversion 111

Ad Rants

JULY 3, 2024

For instance, a health brand could use an infographic showing the benefits of having a balanced diet, which grabs attention while educating at the same time. Track your ad's performance regularly through analytics tools. This could include click-through rates, conversion rates, or even return on ad spend (ROAS).

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Driving high-quality traffic, educating the audience, and gaining their trust. ROI Metrics for Native Advertising The selection of KPIs for any campaign depends on its goals. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Google’s algorithms prefer websites rich with content.

Click Through Rate 127

Click Through Rate SEO Brand Awareness MarTech 127

The Ad Tech Blog

JUNE 6, 2024

By understanding which channels yield the best results, advertisers can focus their efforts and resources on the most impactful platforms, thereby maximizing their return on investment (ROI). Using analytics tools, marketers can monitor key metrics such as engagement rates, conversion rates, and ROI.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

The Ad Tech Blog

JUNE 24, 2024

Despite the potential of email marketing, many businesses struggle to achieve high open and click-through rates. Low engagement rates can lead to decreased ROI and wasted marketing efforts. To address this issue, marketers need to focus on creating compelling and relevant content that resonates with their audience.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Single Grain

DECEMBER 22, 2020

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. 12 Best Email Marketing Tips to Maximize SaaS ROI. 1) Set Clear Goals.

Marketing 105

Marketing Click Through Rate Conversion Rate Conversion 105

Single Grain

APRIL 20, 2025

Focus on creating educational content that addresses recession-specific concerns. Focus on improving your Google Ads cost-per-click (CPC) by leveraging long-tail keywords, implementing negative keywords, and scheduling ads strategically. Attempt to increase click-through rates.”

Marketing 52

Marketing SEO Conversion Rate Conversion 52

MNTN

MARCH 13, 2025

Increased Marketing Efficiency Automating key steps in the funnel reduces wasted ad spend and improves ROI by focusing efforts on high-intent prospects. Step 4: Nurture Leads Through Email It’s up to you to create an ongoing relationship with your leads through content that’s funny, appealing, and shareable.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion Audience 52

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Click-Through-Rate (CTR). Algorithm (Updates).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI.

Click Through Rate 106

Click Through Rate Conversion Audience ROI 106

Single Grain

NOVEMBER 18, 2019

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. Diminishing ROI as shares, comments and interactions decrease. Instead, leverage the compound effect.

ROI 106

ROI Audience SEO Marketing 106

Martech

APRIL 3, 2023

For instance, if you’re targeting customers still in the awareness stage, you may want to focus on educational content and answering frequently asked questions. Engagement: Includes metrics such as open rates, click-through rates and time spent in conversation.

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Educate stakeholders on the importance of micro-moments. higher engagement with intent-optimized content. Key Metrics 64% increase in featured snippet appearances 2.8x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Martech Series

JUNE 16, 2022

With a 3D model, clients can interact with the product to see every detail with a 3D model: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click through rate and a 90% reduction in product photography costs. ARitize Labs.

eCommerce 97

eCommerce Click Through Rate Banner Manufacturing 97

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Facebook’s targeting features and massive user base make it a fantastic platform for virtually any business to see a healthy ROI. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

SEPTEMBER 19, 2019

But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. ROI isn’t just about revenue, though. As soon as you’ve figured out which channels have the best ROI for your brand, any money you spend is going to make you money in return.

Marketing 84

Marketing ROI SEO Banner 84

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. If they have a strong and loyal following, you should get a pretty good ROI. 20) Educate Instead of Trying to Sell.

Marketing 112

Marketing A/B Testing SEO Banner 112

AdvertiseMint

JANUARY 18, 2024

The focus is on informing, educating, and entertaining instead of always directly selling. The aligned messaging drives higher ROI on marketing budgets. Always view marketing through the AIDA lens, whether launching a new e-commerce site or promoting a discount. What marketing platforms and features drive ROI?

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Smart-Hub

OCTOBER 24, 2023

This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI).

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Martech

MARCH 10, 2022

The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). The decision-maker: Usually the manager of the influencer (focused on ROI). Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data.

Marketing 109

Marketing Brand Awareness Click Through Rate Audience 109

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads.

Media 132

Media Marketing SEO ROI 132

Single Grain

FEBRUARY 28, 2020

With these insights in hand, you can assess the customer satisfaction level, demand for the feature, and the expected ROI. There are several great ways to get the word out about your product’s new features that can help maximize ROI. A good landing page helps you guide your prospects through the new features of your product.

Marketing 114

Marketing ROI Pop-Up Click Through Rate 114

Single Grain

MARCH 13, 2020

.)… As a result of adding schema tags to your website, Google can supplement your website’s search results with additional info in the form of Rich Snippets, which are proven to help click-through rate in organic search results. It gives you a chance to educate your customers and answer any questions they have.

SEO 124

SEO Shipping Audience Click Through Rate 124

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. As such, optimizing your email campaigns can lead to higher open rates, click-through rates (CTRs), and ultimately, more sales.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Ad Wisey

MAY 13, 2022

Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. Finally, according to Wordstream research, the average click-through rate (CTR) for Bing Ads is 1.25 %, whereas Google Ads has a CTR of only 0.86 % Integration with Google Ads. Why HubSpot? Advanced reports.

Brand Awareness 98

Brand Awareness Audience Retargeting Click Through Rate 98

Single Grain

APRIL 17, 2025

With 97% of marketers reporting that ABM delivers a higher ROI than other marketing strategies, investing in advanced segmentation is well justified. increase in qualified opportunities $18.7M The key is moving beyond basic account lists to create genuinely insightful segments that enable relevant, personalized engagement.

Retargeting 52

Retargeting ROI Click Through Rate Conversion 52

Single Grain

NOVEMBER 20, 2020

Since the performance of every piece of content you produce is measured, you can generate the highest ROI from your content marketing campaigns. Google Analytics for Content Marketing: How to Track and Improve Your ROI. You always want to extract the full value of your content's ROI. Content Optimization Goals.

SEO 145

SEO Conversion ROI Marketing 145

Single Grain

MARCH 27, 2020

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Which email subject lines had the highest open rate? What emails generated the highest click-through rate?

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. For example, educational content for awareness, case studies for consideration and tutorials for onboarding.

Marketing 98

Marketing SEO Audience Conversion Rate 98

Spoton Digital Media

JULY 24, 2023

At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Advertising should focus on building trust and human connection, offering proof of ROI, and emphasizing post-sale support to close the deal successfully.

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

Single Grain

AUGUST 1, 2023

Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. 13 Reasons Why Native Advertising Works Native ads is a powerful strategy that any business – and it’s ideal for all industries – can add to its existing campaign for better ROI. Look at this example.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

APRIL 23, 2025

Measurable ROI impact: Dynamic video ABM campaigns demonstrate 35% higher conversion rates and 27% shorter sales cycles than traditional ABM approaches. Engagement Metrics Companies implementing dynamic video in their ABM campaigns consistently report significant improvements in engagement: View rates: 3- 5x higher than static content.

Video Ads 52

Video Ads Conversion Rate Conversion ROI 52

Single Grain

JANUARY 10, 2024

Measurable ROI: With PPC, every aspect of the campaign is measurable, from the number of clicks to conversions. This data-driven approach allows for precise calculation of ROI and aids in making informed budgeting decisions. They also track which ad messages led to longer website visits and higher purchase rates.

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

AUGUST 18, 2020

Once you determine all the friction points, make the effort to eliminate them to increase your conversion rate and lower your CAC. The ROI of paid advertising is linear. It reduces your customer acquisition cost by educating and nurturing them throughout your sales funnel and has a good effect on your churn rate.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116