Martech

MARCH 25, 2025

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. We also saw an unsubscribe rate 41% higher than the median. They were wrong. Even the non-promotional content can help achieve this goal.

Click Through Rate 122

Click Through Rate Education Marketing MarTech 122

Martech

MARCH 18, 2022

“For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%.

ROI 131

ROI Marketing Click Through Rate Conversion 131

Single Grain

MAY 12, 2025

Create value-driven content specifically for Reddit’s audience through detailed guides, data-driven research, behind-the-scenes content, or AMAs that educate or solve problems without obvious promotional intent. ” Create Value-Driven Content Content that educates, entertains, or solves problems performs best on Reddit.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Single Grain

MAY 12, 2025

Shein leveraged TikTok’s algorithm to deliver highly personalized product videos based on user behavior and preferences, achieving a 45% increase in click-through rates. Their personalized content generated 4.5x higher purchase intent compared to non-personalized content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 13, 2025

Interactive and personalized experiences have evolved beyond basic customization to leverage behavioral data, contextual signals, and predictive analytics that adapt in real-time, resulting in 4x higher click-through rates when implemented effectively. 93% of consumers find UGC helpful when making purchase decisions.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Martech

NOVEMBER 17, 2021

These more targeted ads drove click-through-rate as high as 1.1%, up from an previous average of.25%. But just because they were getting positive responses from prospects who clicked through didn’t mean they’d react to the campaign in the same way. “The Adjusting to different behaviors. You must learn patience.

Click Through Rate 127

Click Through Rate Education Retail MarTech 127

Digital Ad Blog

MAY 26, 2025

Organic visibility increases brand familiarity, which improves click-through rates in paid campaigns, enhances email open rates, and supports better performance in social and referral channels. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media 59

Media SEO Marketing Healthcare 59

Ad Rants

JULY 3, 2024

For instance, a health brand could use an infographic showing the benefits of having a balanced diet, which grabs attention while educating at the same time. Track your ad's performance regularly through analytics tools. This could include click-through rates, conversion rates, or even return on ad spend (ROAS).

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Brid.tv

DECEMBER 30, 2024

These video ads are designed to deliver a concise message, often with a focus on entertainment, education, or a strong call to action. You measure the success of your short-form video ads with metrics like view-through rates, click-through rates, and engagement levels. How to make a short-form video ad?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Martech

SEPTEMBER 18, 2024

For “I-want-to-know” moments, offer educational content like guides and industry reports. Click-through rates (CTRs): Assess initial interest CTRs help measure how compelling your headlines, meta descriptions and ad copy are. Develop a diverse range of content (e.g.,

Conversion 73

Conversion Conversion Rate Click Through Rate A/B Testing 73

Single Grain

AUGUST 20, 2020

Many brands have an FAQ page on their site already to address the most popular customer questions, overcome objections, and even educate the customer. And your click-through rate, in many cases, can more than double. Another study saw their click-through rate increase from 6% to 14%.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Ad Rants

SEPTEMBER 13, 2023

For instance, you can create content that educates buyers about the local real estate market trends, guides them through the home-buying process, or offers tips for staging their homes for sale. Regularly monitor key metrics like website traffic, click-through rates, conversion rates, and user behavior.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Single Grain

APRIL 26, 2025

Compare Performance Patterns Analyze how different types of repurposed content perform: Format effectiveness: Which transformed formats perform best relative to original content?

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

The Ad Tech Blog

JUNE 18, 2024

This involves tracking key metrics such as click-through rates, conversion rates, and consumer feedback. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Google’s algorithms prefer websites rich with content.

Click Through Rate 130

Click Through Rate SEO Brand Awareness MarTech 130

Single Grain

AUGUST 11, 2020

This type of content paves the way for you to educate your audience without taking up much of their time. Take a look at this GIF from Starbucks, for instance: You can use GIFs in blog posts, as social media posts or to display products: GIFs can turn boring educational content into something catchy and easy to understand.

Marketing 145

Marketing Audience Education Pop-Up 145

Martech

MARCH 11, 2024

Use a mix of visuals, videos, and written content to educate and inspire your target audience. Monitor and measure: Continuously monitor the performance of your digital marketing efforts using key performance indicators (KPIs) such as click-through rates, conversion rates, and engagement metrics.

Brand Awareness 116

Brand Awareness ROI Click Through Rate Conversion 116

Ad Monsters

SEPTEMBER 30, 2024

For instance, she revealed that ads next to political and opinion pieces on The Washington Post see a 55% higher click-through rate than other parts of the site. At AdMonsters Publisher Forum, she pushed publishers to educate advertisers on this new reality. “It’s not the year of mobile or whatever,” she said.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. For instance, personalized email campaigns often see higher open and click-through rates compared to generic ones. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

The Ad Tech Blog

JUNE 23, 2024

As a result, companies may see a decline in key performance metrics such as click-through rates, conversion rates, and overall user satisfaction. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

Machine Learning 130

Machine Learning Click Through Rate Conversion Rate Marketing 130

MNTN

MARCH 13, 2025

Step 1: Define Your Target Audience Create an “ideal buyer” character or persona based on data and demographics for your product, including their age, gender, education level, geographic location, and so on. One such KPI is your click-through rate, whichmeasures how many people are actually clicking on your ads.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Single Grain

AUGUST 23, 2023

Are you struggling to rank higher on search engines and improve your click-through rates (CTR)? In this post, we’ll explore the importance of search intent, the relationship between search intent and click-through rates, and how to create content that aligns with users’ needs.

Click Through Rate 52

Click Through Rate SEO Conversion Rate Conversion 52

The Ad Tech Blog

JULY 8, 2024

Traditional metrics such as click-through rates and conversion rates may not fully capture the emotional impact of a campaign. Disclaimer This is an AI-generated article created for educational purposes. Marketers need to develop new methods and tools to measure the emotional responses of their audience.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

The Ad Tech Blog

JUNE 24, 2024

Despite the potential of email marketing, many businesses struggle to achieve high open and click-through rates. Low engagement rates can lead to decreased ROI and wasted marketing efforts. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

The Ad Tech Blog

JUNE 6, 2024

By tracking key performance indicators (KPIs) such as click-through rates, conversion rates, and customer acquisition costs, marketers can assess the success of their campaigns and make data-driven adjustments as needed. This iterative process ensures continuous improvement and better results over time.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. A call to action is typically one of the website elements that marketers A/B test to determine which copy, colors or position on the page gets the most clicks.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

DECEMBER 22, 2020

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. A good educational to promotional email ratio is 3:1.

Marketing 105

Marketing Click Through Rate Conversion Rate Conversion 105

Single Grain

JUNE 1, 2025

This capability transforms campaign planning from an educated guess into a data-driven strategic process. Cost per click (CPC). Performance metrics Conversion rate. Click-through rate (CTR). Engagement rate. New customer acquisition rate. Return on ad spend (ROAS). Average order value.

ROI 52

ROI CPA Marketing Conversion Rate 52

The Ad Tech Blog

JULY 13, 2024

Traditional metrics like click-through rates and conversion rates may not fully capture the emotional engagement of consumers. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

InMobi

OCTOBER 7, 2021

Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. The Results: The campaign reached 770,000 unique users and recorded a video completion rate of 88.7% million unique users The video completion rate was 1.5 The Results: The campaign reached 6.8

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Educate stakeholders on the importance of micro-moments. higher engagement with intent-optimized content. Key Metrics 64% increase in featured snippet appearances 2.8x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

InMobi

NOVEMBER 30, 2021

In a recent study, InMobi found that the average click-through-rate for video ads is 7.5x 2) Videos Educate Shoppers Communicating a product’s value is difficult in a single image — this is why videos are such an effective ad medium. higher than display.

Retail 52

Retail Media Click Through Rate Video Ads 52

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Single Grain

MAY 1, 2025

During the March 2025 core update, BrightEdge data showed dramatic growth in AI Overview appearances: This surge is particularly notable because these industries previously had fewer AI Overviews compared to sectors like healthcare and education.

SEO 52

SEO Marketing Entertainment Conversion 52

InMobi

JUNE 9, 2020

Video Ads Deliver Higher Engagement Programmatic videos have delivered an increase in overall Click-Through Rate (CTR) by 3X compared to the aggregate overall CTR of other ad formats. Video Ads Deliver Higher Engagement Programmatic videos are witnessing an increase in overall video Click-Through Rates (CTR) by 3.5X

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

MNTN

MARCH 10, 2025

Start with general demographic factors, such as age, gender, geographical location, income level, house ownership, and education level. A high click-through rate (CTR), a low CAC, and a high conversion rate are all signs of a healthy conversion funnel. Define Your Target Audience Create an ideal buyer profile.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Single Grain

APRIL 20, 2025

Focus on creating educational content that addresses recession-specific concerns. Transparency About Economic Challenges Create educational content that addresses consumer concerns directly. Attempt to increase click-through rates.” ” Your content should address this directly.

Marketing 52

Marketing SEO Conversion Rate Conversion 52