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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.

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The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

Video Ads Deliver Higher Engagement Programmatic videos have delivered an increase in overall Click-Through Rate (CTR) by 3X compared to the aggregate overall CTR of other ad formats. When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement the CTR of banner ads Vertical videos offer 1.5X

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Getting back to basics: Marketing ROI

Martech

“For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%.

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Creative Showcase: Johnson & Johnson

Digital Turbine

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. About the Campaign. The compelling mobile creative had a total reach of 10.8

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Nextech AR Positions for Next Level of Growth in Web 3.0

Martech Series

With a 3D model, clients can interact with the product to see every detail with a 3D model: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click through rate and a 90% reduction in product photography costs. ARitize Labs.

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What Is a Sales Funnel and How Does It Work?

MNTN

MQLs are potential customers who have interacted with your brand in some capacity, perhaps by clicking on a banner ad or reading some of your materials. Nurture Leads Through Email It’s up to you to create an ongoing relationship with your leads through content that’s funny, appealing, and shareable.

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The Benefits of Mobile in a Post-IDFA Landscape

InMobi

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate.

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