Banner Click Through Rate Education Geo targeting 
Single Grain
JANUARY 3, 2024
The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: For GreenStride Shoes, the awareness campaign could feature a visually striking banner ad with the tagline “Step into a Greener Future.” Example: GreenStride targets environmentally conscious fitness enthusiasts.
Single Grain
AUGUST 24, 2023
For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —
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