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Creative Showcase: Johnson & Johnson

Digital Turbine

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. The impact was crucial, especially when the brand was surrounded in controversy.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. For the same reason, native ads help marketers drive brand awareness.

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What Is a Sales Funnel and How Does It Work?

MNTN

MQLs are potential customers who have interacted with your brand in some capacity, perhaps by clicking on a banner ad or reading some of your materials. Nurture Leads Through Email It’s up to you to create an ongoing relationship with your leads through content that’s funny, appealing, and shareable.

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Start with general demographic factors , such as age, gender, geographical location, income level, house ownership, and education level. Define Your Target Audience Create an idea buyer profile.

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Examples of Clever Native Ad Campaigns 

SODP

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . The main goal here is to build brand awareness and strengthen customer loyalty. What’s the aim of this campaign?

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What is PPC Management?

AdvertiseMint

Display Ads: Visual banners on websites. While not as direct as search ads, they’re essential for brand awareness. Tips and Tricks at Your Fingertips: Software doesn’t just automate; it educates. It’s clever pay per click management meeting SEO prowess. A recipe for increased click-throughs.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Banner ads : These are small ads that appear at the bottom or top of the screen during the content. Your ads will now start appearing on the OTT platform(s) to your target audience.