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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

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What Are Zero-Click Searches and How Do They Impact SEO?

Single Grain

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over.

SEO 52
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Why Video Marketing is Guaranteed to Boost Your SERP Ranking

Ad Rants

Learn about its importance in this post and how it is the fastest way to a first-page SEO guarantee. As attention spans continue to dwindle and people have busier schedules, they just don't have the time to go through long-form pieces. This will help increase the click-through rate to the website and get more conversions.

SEO 245
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Optimize Content for AI Search with Generative Engine SEO

Single Grain

Traditional SEO has focused on optimizing content for Google’s algorithm. This guide will walk you through optimizing content for AI search with generative engine SEO. While SEO has been mainly about optimizing websites for Google, GEO focuses on creating factual and clear content that AI can easily transcribe.

SEO 52
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Forum SEO: The Strategy That Will Increase Search Visibility

Single Grain

For marketing professionals looking to expand their SEO toolkit, forum optimization has evolved from a supplementary tactic to a critical strategy. Brands can capitalize on forum SEO by being authentic contributors to discussion boards and doing self- promotion when appropriate. What Is Forum SEO and Why Does It Matter in 2024?

SEO 52
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The Science of Great Tweets for Ad Agency New Business

Fuel Lines

Just like using the best SEO practices, it’s important to know the best Twitter practices to deliver highly targeted online traffic for your agency. Tweets that contain action words , more verbs, fewer nouns, have a higher click-through rate than tweets with more nouns and adjectives.

Agency 275
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7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. 7 Advanced SEO Hacks for Your To-Do List in 2020.

SEO 138