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The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Martech Series

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch.

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Unlocking Mobile Marketing Success: Essential Strategies for Print-on-Demand Businesses

Digital Ad Blog

Whole Foods Markets and Food Network have successfully implemented chatbot campaigns, allowing customers to discover relevant content even if they are unsure of what they are looking for. Customizing your mobile marketing efforts will enhance customer engagement and increase conversion rates.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. Some markets are really taking off.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. From blogs to Snapchat ads, these ad formats are hard to miss!

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. For example, an online food ordering platform can draw customers by showcasing video storyboards with the cuisine on offer during lunch or dinner hours.

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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. If 100% of people click, but 0% of them convert, you make nothing.

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7 Best Mobile Ad Optimization Strategies

Monetize More

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Ad Refresh : Refreshing ads periodically can increase engagement and click-through rates.