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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

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7 Best Mobile Ad Optimization Strategies

Monetize More

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

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7 Best Mobile Ad Optimization Strategies

Monetize More

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

But that doesn’t make his famous quote from 1962 about its importance any less relevant: If Ogilvy had had access to the tools that monitor user interaction, generating bounce and click-through rate metrics along the way, he’d have been an even bigger advocate for it. How to Run A/B Tests that Actually Increase Conversions.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. 13 Reasons Why Native Advertising Works Native ads is a powerful strategy that any business – and it’s ideal for all industries – can add to its existing campaign for better ROI.