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The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Martech Series

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch.

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7 Best Mobile Ad Optimization Strategies

Monetize More

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Ad Refresh : Refreshing ads periodically can increase engagement and click-through rates.

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

Collaborate with influencers: Leverage influencers in the organic and health food space to amplify your brand’s reach and increase awareness. Experiment with different channels, messaging, and creative approaches to find the most impactful combinations.

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Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

But here’s the rub: Organic impressions — i.e. eyeballs in search results — don’t always equate to actual clicks to your site. After crunching Google Search Console data, their in-house SEO strategist, Wilson Calil, learned that dozens of products had below-average organic click-through-rates.

SEO 95
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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. Some markets are really taking off.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

But that doesn’t make his famous quote from 1962 about its importance any less relevant: If Ogilvy had had access to the tools that monitor user interaction, generating bounce and click-through rate metrics along the way, he’d have been an even bigger advocate for it. How to Run A/B Tests that Actually Increase Conversions.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Recipe : If you are a food blogger, using a recipe schema will let you specify the image thumbnail to show up in both desktop and mobile SERPs. Images that appear in Google SERPs impact click-through rates and set expectations, so make sure your featured image stands out and creates the right impression.