OpenX

JANUARY 3, 2024

The job of someone in leadership is to get roadblocks out of the way and let people be their brilliant selves. If you do the math, , in certain jobs that means giving up close to $1 million in compensation over the course of a career. I’ve had perfect jobs working for the wrong people, and it doesn’t work out.

Conversion 52

Conversion Marketing 52

Martech

MARCH 8, 2023

of all marketing jobs in the U.S. of tech jobs in the U.S. However, our 2022 Salary and Career Survey does offer some martech-specific data: Women earn an average of 30% less than men in martech jobs at all levels. Martech is the intersection of two sectors with very different gender profiles. Women held 47.8%

MarTech 83

MarTech Conversion Marketing Media 83

Ad Monsters

SEPTEMBER 16, 2022

Best Career Advice: Bet on yourself. Best Career Advice: Set a goal — it’s ok if it’s “too” ambitious. Abraham strives to amplify the voice of Spanish speakers everywhere, creating environments for Hispanics in media to learn, grow and accelerate in their careers. Be supportive and try to just listen.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Digiday

MAY 25, 2022

Unexpectedly, the global workforce reevaluated their lives while re-envisioning their career paths. Employee choices created the most significant business disruption, as millions of workers took control of their future by changing jobs, leading to the Great Resignation. The gap left by unfilled roles resonates throughout organizations.

Media 50

Media Conversion Marketing 50

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. I was temping and the best kind of side jobs were in financial services. Dig deeper: MarTech Salary and Career Survey shows a profession coming into its own Well at GE, pretty early on, I got the digital bug. It was a great gig.

MarTech 98

MarTech eCommerce Pop-Up Agency 98

Seth Godin

JUNE 29, 2023

If you’re good at school, the challenge and offer of law school, med school or a famous business school means you get to do more of what you’re good at. You’re offered a high-status badge, a path to a well-paid job and several years of more school instead of the scary freedom of choice of what happens next.

85

85

Martech

APRIL 11, 2024

Building a relationship before they ever have an explicit need for our offerings. We can do more than ‘just martech it’ A MOps career specializing only in efficiency is already threatened by AI. But a MOps career built on marketing effectiveness first, then efficiency second? Exhibiting our competency in this sphere.

Marketing 123

Marketing Manufacturing Pop-Up Conversion 123

Martech

DECEMBER 20, 2023

They also do a great job answering listener questions. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you.

Marketing 103

Marketing SEO Conversion MarTech 103

Martech Series

FEBRUARY 1, 2023

.” Additionally, WorkLLama’s full content management system (CMS) provides customers with search engine optimized, branded career sites—a destination that offers next-gen talent marketing opportunities.

Marketing 59

Marketing Healthcare Manufacturing MarTech 59

Martech

MARCH 2, 2022

Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. It took a while for my former boss and me to flesh out a job description and select a job title. Job title and description. This is no easy task.

MarTech 105

MarTech Education Marketing 105

Martech

AUGUST 17, 2022

There are currently 695,077 open computing jobs nationwide, according to Code.org. It provides marginalized individuals with the advanced tech skills needed for a successful career. Because it’s a free, part-time program, people can get the training while still at their full-time jobs. However, there is a solution.

Non-Profit 80

Non-Profit Education MarTech Marketing 80

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” “There was a recent report that Walmart is the largest advertiser of tech jobs in the U.S. “There was a recent report that Walmart is the largest advertiser of tech jobs in the U.S.

Conversion Rate 87

Conversion Rate Machine Learning Retail Conversion 87

Ad Monsters

DECEMBER 26, 2023

“How Podcasting Is Transforming Brand Safety For Everyone” Speaker: Maria Breza, VP, Ad Quality Measurement and Audience Data Operations, SXM Media, Sirius XM Quote: “As ad technologists, our job is to make it easier to spend at scale,” said Breza. I had a pretty horrible experience with leadership early in my career.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Martech Series

JANUARY 18, 2023

Co-founded in 2009 by software engineers Paul Azorin and De Marco, BairesDev is a fully remote company offering software solutions through a nearshore model. Our clients report that we’re differentiated by our speed, inquisitiveness, and expert processes.”.

MarTech 84

MarTech Marketing 84

Advendio

FEBRUARY 28, 2023

I started my media career on the agency side of the business as a media buyer. I was first introduced to ad tech a few years into my career, and I realized there was a much brighter future if I pivoted from “traditional media” into something tech-related. What’s your job title and the regions you’re focused on?

Ad Tech 69

Ad Tech Media Video Ads Agency 69

Martech

SEPTEMBER 30, 2021

Throughout my career, I’ve seen many professionals try to function as a buyer. If not and they’re doing them, they need to get them formally added to their job description and performance rubrics. Besides, how do you feel when someone else does your job? Being slowed down.

Marketing 95

Marketing MarTech 95

Martech

FEBRUARY 8, 2024

And would rather give fake email addresses than offer up access to their inbox. Technology will forever be part of our jobs. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. A cookieless future.

MarTech 115

MarTech Marketing SEO CPC 115

Ad Monsters

MARCH 8, 2024

“As a Black woman in ad tech, working for a Black-owned SSP and being part of the leadership team under a Black, female CEO, I find immense pride in the opportunities this industry offers for continuous learning and collaboration with brands. This can be even more challenging in a traditional male industry.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Ad Monsters

APRIL 11, 2023

She is Mediavine’s chief advisor in refining and enhancing corporate standard operating procedures with a focus on compliance to ensure Mediavine continues to provide innovative solutions, offerings, and services. JL: I didn’t begin my career practicing law, but I had a great mentor who suggested I go to law school.

Ad Tech 97

Ad Tech Education GDPR Ad Space 97

Martech Series

NOVEMBER 15, 2022

SAP SE announced at the SAP TechEd conference the launch of a powerful new offering to drive the next wave of business transformation by unleashing the expertise of those who know best – business users. to help people launch careers within the SAP ecosystem, and empowering underserved audiences in technology.

MarTech 94

MarTech Marketing Audience 94

Martech

DECEMBER 12, 2023

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Many vendors offer free demos or trials.

Marketing 122

Marketing MarTech ROI 122

Martech Series

JUNE 29, 2022

Jamyr, a company that offers video communication technology for recruiting and onboarding, announced today it raised $200,000 from the TinySeed accelerator program. Jamyr offers an on-demand video editing and delivery platform that helps recruiters communicate with candidates or new hires.

Communications 85

Communications Impressions MarTech Conversion 85

Rob Campbell

NOVEMBER 14, 2022

While I enjoy this sort of thing, I also appreciate I’m a ‘senior’ old white man … so I’m very conscious of the privilege I have – and had – throughout my career. That’s not about someone’s job title. It can offer a huge amount. But the emphasis is on highest level.

Impressions 56

Impressions Agency Media Advertising 56

Martech Series

MARCH 6, 2023

By supporting the next generation of females in eCommerce technology, we’re also supporting innovation, job creation, addressing the skills gap and most of all, diversity and equity in a largely male-dominated industry.” It’s something the eCommerce industry can’t afford to ignore in today’s tough economic environment.”

eCommerce 82

eCommerce SEO Agency Education 82

Digiday

AUGUST 30, 2022

LinkedIn will soon feature a wider variety of tech skills courses and certifications from major tech companies including IBM, Meta and Oracle on its platform, to better cater to the rising demand for skills-based tech jobs. Meanwhile 40% of companies on LinkedIn use skills data to fill their roles, up 30% year over year.

Education 66

Education Marketing Media 66

Ad Monsters

MARCH 8, 2023

While I did not receive this advice, I would offer this to women in ad tech: focus on your value and be your own best advocate. Starting my career, I had to find my place by myself. I wish we all had a good friend to send us this book as career advice.” Best Piece of Advice Lorin E. Olha Paramonova, VP, Ad Tech, Sigma Software.

Ad Tech 105

Ad Tech Ad Space MarTech Marketing 105

Martech

JANUARY 5, 2023

But what are your new year’s resolutions for your career? What often goes unnoticed is that Marketing Ops professionals have so much more to offer than just their technical skills. What parts of their job are the most frustrating? Identify target audience. Identify what the CMO is most focused on. Target audience interviews.

Marketing 99

Marketing Education ROI Communications 99

Martech

JANUARY 17, 2024

.” Closely associated with first-party data is zero-party data, data that is not personally identifying but which is offered up by the consumer through engagements like quizzes. “Retail brands are doing a good job with that and it’s been a tactic for a while,” said DeZao.

Cookies 134

Cookies Impressions Retail MarTech 134

Martech Series

AUGUST 16, 2022

Together, those companies added more than 68,394 jobs over the past three years. Career growth and development opportunities : WorkRamp provides a breadth of opportunities for career growth, including an executive mentorship program, leadership development training, internal mobility, and a robust guest speaker series for employees.

MarTech 82

MarTech Education Marketing 82

Chief Martech

OCTOBER 22, 2023

Services software — augment services offered for scale/efficiency/differentiation. Software products offered by services companies also tend to be a bit different. They’re often entangled with the services the firm offers. Ultimately, it may help them get a great job and advance their careers.

MarTech 112

MarTech Finance Marketing 112

Martech

NOVEMBER 17, 2023

It offers practical, proven steps to turn ideas into action, transform your teams and unlock their potential. Early in my career, I had the opportunity to job shadow a colleague from a different department. This article provides a practical framework to help CMOs, CTOs and other leaders maximize the power of collaboration.

MarTech 89

MarTech Communications Conversion Marketing 89

Martech

SEPTEMBER 27, 2023

Our users have that same struggle of how can I better communicate the idea I have in my head and we offer them solutions for that. We call it text to image, where you enter a prompt and it offers our users an image. They still had their pens and their paints and they still had their jobs. We now have an AI solution.

Marketing 115

Marketing Communications MarTech Agency 115

Martech

NOVEMBER 1, 2021

During my career, I’ve worked for small private businesses, government agencies, non-profit organizations, and a publicly-traded company. Another type of complicating factor is the various motivations of B2B sales teams and the incentives they can offer. There are many other factors. Organizational type.

Marketing 109

Marketing Non-Profit Finance MarTech 109

Rob Campbell

MARCH 16, 2023

They told me they had recently been made redundant from their company and wanted to get a job without the industry knowing their situation. Here was a brilliant person with an exceptional career and reputation who thought their redundancy was all about their failings rather than the company they worked for. That broke my heart.

Manufacturing 81

Manufacturing Fashion Marketing Agency 81

Martech

DECEMBER 19, 2023

These tools offer automations and integrations, as well as personalization capabilities so your team members can choose to use them in a way that fits their work style. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

MarTech 79

MarTech Marketing Audience ROI 79

Ad Monsters

FEBRUARY 23, 2023

With the cost of new eyeballs and audience targeting getting steeper each day, these platforms need to create more sophisticated offerings that enable growth at scale for both their business and their clients. Automation is also a key factor in enabling career growth and development. AI isn’t about taking jobs away from people.

Ad Ops 98

Ad Ops Media Retail Machine Learning 98

Paleo AdTech

DECEMBER 10, 2023

” At a prompt from dad, older brother Scott — who’d majored in systems engineering — quit a promising career-track job at a soon-to-explode Capitol One and joined John in a new venture selling ads on the internet. Their company was originally called Teknosurf and launched in late 1998. ”

CPC 52

CPC CPM Pop-Up Ad network 52