Single Grain

JUNE 1, 2025

Consider the case of a fitness industry client who faced underperforming paid ad campaigns with a low return on ad spend (ROAS) of 1.2. Brand lift. within 30 days ( HubSpot Style Channel (YouTube) ). Performance metrics Conversion rate. Click-through rate (CTR). Engagement rate. Average order value. Share of voice.

ROI 52

ROI CPA Marketing Conversion Rate 52

Digiday

MARCH 9, 2023

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Seen in the chart to the right, brand lift nearly doubles when video ads extend beyond two minutes.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

JANUARY 9, 2023

Measuring the campaign's success with a brand lift study, the brand recorded a 3x engagement rate and a 79% positive action from viewers who watched the ad. Delve into the interesting details of the campaign on our case study page.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

Digiday

FEBRUARY 2, 2023

.” In the past, Fitzco clients have leveraged streaming video ads before, but minimally. “They want to look at, how do we get different creative in video, how do we spend more [ad dollars] there, how do we start looking at things like brand lift,” she said.

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Digiday

OCTOBER 20, 2022

To inform customers about ‘Amazonia,’ Lavazza and Amazon Ads used Fire TV ads and display and video ads to showcase the captivating content. the ad placements amplified Amazon’s Stream It Forward program, where Amazon donates $1 to charity for every hour streamed. In the U.S., and the U.S.,

Education 69

Education Brand Lift Shipping Communications 69

InMobi

APRIL 25, 2022

Based on the CARE score, the brand delivered tailored video ads on social distancing, handwashing, and overall COVID preparedness. incremental reach with household targeting, and the interactive experience ensured that 80% of ad viewers engaged with the full ad. Additionally, the brand conducted a brand lift study.

Media 52

Media Brand Lift Education Ad Tech 52

VideoWeek

AUGUST 26, 2022

G/O Media Offers Brand Lift Guarantees. The offering will guarantee brand lift metrics, with advertisers choosing three out of five metrics: awareness, consumer consideration, favourability, message association and purchase intent. Do Mobile Video Ads Drive Attention? Ad of the Week.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Social media platforms like YouTube tend to have a lower CPM than streaming services like Max and Prime Video. Ad Length and Format These can also influence your costs.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Social media platforms like YouTube tend to have a lower CPM than streaming services like Max and Prime Video. Ad Length and Format These can also influence your costs.

CPM 52

CPM Advertising Audience Brand Lift 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

The formats are diverse, from photo and video ads to carousels and boosted posts. Display ads include: Banner ads Video ads Rich media And more! Instagram Tap into Instagram’s one billion monthly active users with ads in-feed and in Stories.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience 52

Audience Video Ads Media Agency 52

Clearcode

MARCH 2, 2023

We’re at the cutting edge in the field, as Anzu is the first to serve cross-platform dynamic in-game banner and video ads programmatically across multiple gaming platforms, working with third-party vendors to bring AdTech integrations to PC, mobile, console, and metaverse gaming platforms.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

illumin

DECEMBER 14, 2018

First, we don’t see ad abandonment rates to be any higher for longer format (30-second+) ads relative to their shorter form equivalents. The fact is the most popular video ads online are over 45 seconds long with the average duration of the most widely shared ads being 2 minutes.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Basis

APRIL 28, 2025

Total CTV ad spending is projected to grow 16.8% And within that growth, programmatic CTV is a particularly dominant force: More than 90% of both display and video ad spending on CTV will be transacted programmatically in 2025. in 2025, reaching $33.48

Brand Lift 78

Brand Lift Advertising Video Ads Audience 78

VideoWeek

MAY 15, 2025

There were also a few new announcements, including new first-party measurement solutions which will kick off with brand lift measurement. Elsewhere, Meta announced new partnership options for Facebook Live, and touched on its recent launch of video ads in its Twitter-like platform Threads.

Ad Tech 52

Ad Tech Audience Brand Lift CPM 52

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52

VideoWeek

MAY 9, 2025

Meta Tests Video Ads on Threads Meta will begin testing video ads on Threads, the social media giant announced at its NewFronts presentation on Thursday. The tests follow last months roll-out of ads on the social platform, which were limited to image-based ads.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52