Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Through geofencing or targeting, location data is frequently used. Therefore, these advertisements inspire locals to visit the store.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. a copywriter who knows how to pick the right words to portray the brand values. a copywriter who knows how to pick the right words to portray the brand values.

SEO 52

SEO Affiliates Non-Profit ROI 52

Single Grain

SEPTEMBER 13, 2019

I’d also be willing to bet that you remember the videos more than the pictures and had a much better understanding of that person’s day/moment. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. Why Should You Use Video Marketing?

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. adults spend over 50 minutes daily consuming mobile video content. The same concept extends to marketing video ads.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. Social media advertisements can have a significant impact on purchasing decisions, particularly among younger consumers.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

JULY 19, 2023

TikTok Even though the future of TikTok is unclear, it is arguably one of the main channels for brands to advertise on. TikTok Even though the future of TikTok is unclear, it is arguably one of the main channels for brands to advertise on. Brands should also take advantage of Instagram’s social commerce features.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

MAY 11, 2023

Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere. How Are These Benefits of Advertising Online Useful for Your Brand? That’s right. With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

AUGUST 22, 2019

Has it helped people engage more with your brand? Is it generating the brand awareness you hoped for? Here’s an eagle-eye view of the 3-step process that top advertising and branding agencies swear by to create dynamic videos that drive massive sales for their clients. So today’s your lucky day! Get A Free Consultation.

Agency 100

Agency Audience Banner SEO 100

Single Grain

AUGUST 17, 2021

If you hire the wrong person for the position, you risk damaging your brand reputation in your niche. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging.

Marketing 98

Marketing Communications ROI Brand Awareness 98

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This guide is for you. Let’s begin! Work With Us What Is International PPC Advertising?

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

MAY 12, 2020

In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. Now, it’s arguably the most effective strategy you can use to connect with your audience. Take a look at these numbers: Each month, 85% of Internet users in the U.S.

Audience 145

Audience ROI Marketing Brand Awareness 145

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Mobile SEO Stats. Get Credo ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

FEBRUARY 24, 2023

Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. Why Choose Single Grain? Why Choose Disruptive Advertising?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

JUNE 25, 2019

But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Social shopping, also known as social commerce, is an e-commerce method that involves customers’ friends in the shopping experience. Creating a Winning SEO Strategy for E-commerce Companies.

Banner 80

Banner Media Education Brand Awareness 80

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits. Metaverse Marketing Stats.

Agency 59

Agency Marketing SEO Real Estate 59

Single Grain

MAY 1, 2023

Existing and potential customers expect nothing short of honesty from your brand. This is especially key with some current events, such as the sharp decline of the GDP and how brands are restructuring to keep up with a possible economic recession. Brands can create shoppable posts , where you can tag products in posts.

Media 52

Media Audience Brand Awareness SEO 52

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Search engine optimization: Optimizing your website and content via SEO to rank higher in the SERPs for relevant keywords and phrases.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

JANUARY 6, 2020

Software as a service (SaaS) has been around since the 1960s , believe it or not, but only recently has it entered most people's lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Customer Service/Support. Human Resources/Talent Management.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

APRIL 3, 2020

In an effort to help people get started, Eric Siu, Single Grain’s CEO, sat down to reveal the exact blueprint he used to grow this brand from a negative company into a multimillion dollar digital marketing agency that serves Fortune 500 clients like Lyft and Amazon. For example, if you feel you’re best at SEO, offer only SEO services.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

NOVEMBER 12, 2020

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful. Don’t believe me?

SEO 114

SEO Brand Awareness Audience ROI 114

Single Grain

NOVEMBER 8, 2023

But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do? Is It Worth Hiring a Paid Social Media Agency?

Agency 52

Agency Media Social Advertising Audience 52

Single Grain

MAY 8, 2023

It shouldn’t come as a surprise that active participation on Facebook can make brands appear authentic and connect them to their audiences. While there are numerous aspects that go into a well-rounded brand image on Facebook, we’re going to focus on one of the biggest ones: Facebook Ads. Without further ado, let’s begin!

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

NOVEMBER 16, 2023

These resources assist users in comprehending the software’s value, mastering effective usage, and understanding how it caters to their particular requirements. SEO Advantages: Maintaining a strong online presence is heavily reliant on Search Engine Optimization.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. And to be better than the rest usually requires the help of an agency.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

DECEMBER 27, 2019

Podcasts are so popular because it's an easy-to-consume format for both business and personal topics. Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S.

SEO 23

SEO Audience Pop-Up Communications 23

Single Grain

FEBRUARY 22, 2024

It’s also about setting clear and measurable goals that align with your business objectives, understanding your target audience, and, as always, keeping an eye on your competition. The store’s goal is to increase its market share and strengthen its brand identity among eco-conscious consumers.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

FEBRUARY 17, 2023

ChatGPT is best used as a time-saving tool. To rely on it entirely would be problematic, since the content produced by this AI-powered chatbot can be inaccurate, biased, plagiarized and outdated. TABLE OF CONTENTS: ↓ Can You Trust the Accuracy of Content Created by ChatGPT? Check out this post for more details about the limitations of ChatGPT.

SEO 101

SEO Click Through Rate Marketing Conversion 101

Single Grain

JULY 8, 2021

This marketing tactic is simply a way to find and connect with the right people at the right time to grow your customer pool. But conventional lead-generation tactics can be quite time-consuming and, at times, impractical. Increase Brand Awareness. On the face of it, lead generation is not a complex concept.

Communications 145

Communications Brand Awareness Conversion Audience 145

Single Grain

OCTOBER 14, 2019

I’ve spent three wonderful days rambling around Nike’s website and discovered that it is chock-full of emotions, real people, and true-to-life experiences inside. Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Nike’s brand name is not just a senseless sequence of letters.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

AUGUST 18, 2023

Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too. Understanding Customer Behavior When you understand your audience’s wants and needs, it can lead to an exceptional user experience.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

OCTOBER 11, 2019

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

JULY 26, 2023

Traditional advertising , as the name suggests, incorporates the age-old methods of reaching out to consumers. While both aim to communicate a brand’s message and induce consumers to purchase products or services, they engage audiences differently: Traditional advertising is often passive and one-way.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

OCTOBER 16, 2023

People love social networks because they can connect with others and find inspirational or helpful content. Audience insights : Frequent interactions provide valuable insights into consumers’ preferences and needs. Social media posting is a hot topic. In the last year, the average user spent 151 minutes per day on social media.

Media 52

Media Brand Awareness Audience Click Through Rate 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Leads are the lifeblood of every business. Online lead generation is important for every industry.

Media 132

Media Marketing SEO ROI 132