Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. “But I would say that in the last month, there has been a definite tempo change from our clients, particularly around the metric of new-to-brand.” ” Matathia said.

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Single Grain

JUNE 11, 2025

The numbers tell a compelling story: 90% of B2C marketing CMOs now use data clean rooms for marketing use cases, according to Forrester’s latest research, while 66% of retail media teams have already integrated these platforms. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies 52

Cookies GDPR Retail Audience 52

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. The rate of inflation coupled with supply chain shortages has hit brand loyalty the hardest. Loyalty programs are critical to customer retention and brand engagement. Now is the Time to Adopt.

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video Creates Better ROI.

Retail 52

Retail Media Click Through Rate Video Ads 52

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Case Study: Microsoft Advertising Delivers Lower CPCs and Higher ROI Challenge: Competing with Google Ads by addressing higher costs and intense competition while trying to deliver improved ROI.

Media 52

Media ROI CPC CPA 52

Digital Remedy

JUNE 17, 2024

Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets. Holidays 2024: Consumer Spending Forecast Despite economic hardships, consumers continue to spend: the National Retail Federation reported a record $964.4 of 2024 retail purchases are expected to take place online.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Digital Remedy

OCTOBER 2, 2023

Increased Customer Engagement: Local marketing allows your brand to tap into your locale’s specific needs and interests, leading to higher customer engagement and loyalty. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Single Grain

APRIL 30, 2025

Brands are constantly seeking innovative ways to bridge the gap between online shopping and physical retail experiences. Case Study #5: Wayfair’s “View in Room” – 92% Higher Conversion Rate Home goods retailer Wayfair implemented an AR feature allowing customers to visualize furniture and dcor in their homes.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

MNTN

JANUARY 6, 2025

Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. It also works cross-device, meaning that the platform tracks users visiting your brands website after viewing OTT ads until they finally convert on your website.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Sprout Social ) 71% of consumers think it’s important for brands to take a stand on sensitive issues and spread awareness. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

Martech

MAY 18, 2022

The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. Marketers can use video ads to help their campaigns find a diverse, genuinely organic audience that is much more likely to engage with the ad and create loyal customers for the brand. Learn more about video advertising.

Advertising 112

Advertising Video Ads Viewability CPM 112

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

APRIL 28, 2025

From engineers explaining technical concepts to customer service representatives sharing success stories, this diversity of voices creates a multi-dimensional brand image. As a result, brands will see a boost in brand awareness and overall growth. This keeps your content ideas fresh and appealing to new audience segments.

Audience 52

Audience Impressions Communications Marketing 52

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. You will be able to address the challenges with the strategy and it will lead to better results and ROI. Helps convert to sales.

Geo targeting 115

Geo targeting Marketing Brand Awareness Retail 115

MNTN

JULY 2, 2024

Here are a few you may be aware of, and a few you may not. Brand Awareness Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPC CPA Marketing 52

Digiday

JANUARY 12, 2023

Marketers who are willing to experiment and dive into the metaverse are envisioning these virtual environments as a way to address brand awareness (68%), customer engagement (59%) and new product or category creation (55%).

Retail 78

Retail Brand Awareness ROI Marketing 78

Single Grain

APRIL 30, 2025

Case study: A retail client implemented cross-channel micro-moment continuity, resulting in a 241% increase in omnichannel conversions and a 53% increase in customer lifetime value. Real-World Examples: Brands Mastering Micro-Moments Let’s examine how leading brands are successfully implementing micro-moment strategies.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. Markets are “ complex adaptive systems ,” says marketing strategist Kathleen Schaub, meaning the interactions between audiences and brands can be unpredictable with so many factors creating feedback loops.

Marketing 109

Marketing Machine Learning Conversion Cookies 109

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Get A Free Consultation. Who Should Advertise on Amazon? When 49.1% No surprises there.

Video Ads 110

Video Ads Conversion CPC Banner 110

Digiday

JULY 10, 2022

Look at a company like Salesforce, that’s a B2B brand, but yet it’s a brand that has made significant brand awareness efforts with everybody,” he said. Tom Gavin, senior vp of marketing for Coupa Software, a procurement platform, sees B2B crossing over into consumer territory all over the media landscape.

Media 72

Media Agency Ad Tech Brand Awareness 72

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. This saved Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

AdvertiseMint

SEPTEMBER 26, 2023

Maximized Marketing ROI IMC improves return on investment. IMC improves marketing ROI. Enhanced Brand-Consumer Connection IMC builds trust and loyalty. Do you aim to raise brand awareness? These data may include sales, web traffic, social engagement, and brand awareness surveys. Increase sales?

Communications 52

Communications Marketing Pop-Up ROI 52

Digital Remedy

JUNE 6, 2023

These findings provide you with measurements of the successes and/or challenges of your campaign’s online presence and help you track your investment to determine your return on investment (ROI). The process of attribution is not an easy undertaking for all, but it is crucial to understand.

Conversion 52

Conversion ROI Conversion Rate Brand Awareness 52

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. pic.twitter.com/nqImcE5WJP. 13) Uniqlo. 21) Sephora.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. User Guiding ) Paid search ads can increase brand awareness by 80%. of retail purchases will be online in 2023. of retail purchases occurring online in 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

AUGUST 5, 2024

Whether you want to drive brand awareness , nurture existing leads, or break into new markets, social platforms can help you achieve your goals. In fact, according to some estimates, email marketing delivers a return on investment (ROI) of 3,600% , which means that for every dollar you spend, you could earn up to $36 in return.

SEO 52

SEO Audience ROI Brand Awareness 52

MNTN

AUGUST 5, 2024

Whether you want to drive brand awareness , nurture existing leads, or break into new markets, social platforms can help you achieve your goals. In fact, according to some estimates, email marketing delivers a return on investment (ROI) of 3,600% , which means that for every dollar you spend, you could earn up to $36 in return.

SEO 52

SEO Audience ROI Brand Awareness 52

AdvertiseMint

JANUARY 20, 2024

Consultants fine-tune your online presence and boost brand awareness. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. A retailer was struggling to grow beyond five physical stores. These metrics align with growth, sales, and branding objectives. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

MNTN

FEBRUARY 6, 2024

It also works cross-device, meaning that the platform tracks users visiting your brand’s website after viewing OTT ads until they finally convert on your website. We have worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring.

CPM 52

CPM Advertising Audience Brand Lift 52

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JULY 19, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. Predicting incentives with ANN.

Marketing 111

Marketing SEO Machine Learning Banner 111

Ad Monsters

NOVEMBER 28, 2023

Without a better metric, advertisers will continue to invest in costly channels and campaigns with little or no ROI. Attention has proven to be 6x better than viewability in predicting brand recall. With concerns over inflation, consumers will be judicious about their brand choices. Don’t neglect this opportunity.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52