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How B2B TikTok Lead Generation Drives 1.8x Better Results

Single Grain

While your competitors debate whether TikTok belongs in B2B marketing, smart companies are quietly building lead generation machines on the platform that outperform traditional channels. times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

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The most underrated B2B channel? Your newsletter

Martech

It’s opinion-led, values storytelling and offers a unique perspective that connects your audience to your brand. Editorial newsletters build brand awareness and create personal connections. Up to 71% of B2B marketers used email newsletters as a distribution channel in 2024, per the Content Marketing Institute.

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In housing market squeeze, real estate brands retool their marketing spend to maintain brand awareness

Digiday

The housing market continues to be a point of contention for people grappling with hiked interest rates, inflated rents and low housing supply. With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. Opendoor is on a mission to become a nationally recognizable brand.

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132
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Nextech AR’s Map D Signs Multiple New Deals As Events Industry Accelerates Shift to Web 3.0

Martech Series

By integrating Map D with ARitize Maps, ARitize 3D, and ARitize Holograms, we are able to maximize the potential revenue with each of our clients and offer immersive experiences that transform industries, including real estate, museums, sporting venues and more. The use cases are endless.

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A Handy Content Marketing Glossary of Terms

Single Grain

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130
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The Power of Visual Storytelling for Boosting Online Engagement

Ad Rants

In today's digital era, where content reigns supreme, visual storytelling is a dynamic strategy within digital marketing services. Most importantly, this universality becomes highly relevant to the current sense of the multinational market, which is connected by digital platforms.