Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Influencer marketing. Digital video impressions are counted per individual user.

Media 126

Media Impressions Audience Conversion 126

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. Bank: “Engineering builds it, Marketing translates it. A strong brand commands loyalty and advocacy. Perception is everything.

ROI 121

ROI Finance Brand Awareness Conversion 121

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Market Analysis. But SEO experts have deep knowledge of the market.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Martech Series

JUNE 23, 2025

By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire. This innovative solution enables employers to engage people on social channels where they spend vast amounts of time.

ROI 59

ROI Marketing Impressions Brand Awareness 59

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

MNTN

DECEMBER 4, 2024

The beauty of digital marketing lies in the fact that you can measure just about everything about it. Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. That’s where MNTN Performance TV can help.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

MNTN

FEBRUARY 12, 2024

At MNTN, we understand that brands value tangible results over everything, which is why we pride ourselves on being champions of performance marketing. Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. What Is Brand Awareness?

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

Single Grain

MAY 12, 2025

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. Get My Free Brand Building Marketing Plan . What Is Brand Building?

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Define your brand voice.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Brand guidelines.

SEO 129

SEO Education Audience Machine Learning 129

Ad Rants

OCTOBER 10, 2024

Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. A good logo can quickly show what a brand is about and help people recognize it.

Impressions 184

Impressions Brand Awareness Agency Audience 184

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

MNTN

MARCH 10, 2025

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you mightve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Brand Awareness Conversion Impressions 52

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

Marketing 124

Marketing Audience Brand Awareness ROI 124

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now. They can then look for bargains such as underpriced inventory that actually reaches a larger share of the market than expected.

Viewability 109

Viewability Advertising Impressions Brand Awareness 109

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Brand Lift 127

Brand Lift Marketing Brand Awareness Audience 127

MNTN

MARCH 11, 2025

As a marketer, you know the power of a marketing funnel. But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Let’s take a look at some key points of their conversation: There’s a Better Way To B2B Plenty of — OK, let’s be real, most — B2B marketing teams are running the same plays from the same playbook.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

MNTN

DECEMBER 9, 2024

Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. Managing your CPC also ensures youre not overspending to achieve a certain amount of impression and lead-related goals.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Basis

DECEMBER 1, 2023

The cannabis market is forecast to reach a whopping $50.7 To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time.

Marketing 90

Marketing Brand Awareness Education Audience 90

Martech Series

SEPTEMBER 14, 2022

Johnson takes the helm of CrowdStrike’s industry-defining global marketing team to build on and help power the company’s record growth trajectory. Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service. CrowdStrike is in a league of its own.

Marketing 98

Marketing Brand Awareness Impressions MarTech 98

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing. Product reviews.

Marketing 136

Marketing Audience Click Through Rate Conversion 136

Single Grain

FEBRUARY 27, 2025

But how can Bolt.new revolutionize AI marketing ? Single Grain Marketing CEO’s Eric Siu and Neil Patel discuss Bolt.new, and this guide will cover everything you need to know. Key Highlights on Bolt.new for Marketers Bolt.new is a tool that uses generative AI to develop and prototype apps. What Is Bolt.new?

Marketing 52

Marketing SEO Audience Agency 52

AdvertiseMint

DECEMBER 23, 2024

Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. Lastly, **sponsorships** allow brands to partner with streamers, integrating products or services into the content, which can resonate well due to the authentic nature of influencer marketing.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. Marketing Technology News: Liquid Media Partners with Vuulr in Strategic Content Marketplace Deal to Leverage Liquid’s….

Conversion 75

Conversion Marketing Impressions Brand Awareness 75

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Marketing 138

Marketing Pop-Up Audience Education 138

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Digital Remedy

APRIL 10, 2025

Brands that prioritize measurement and ROI benefit from CTVs advanced tracking capabilities, which provide real-time insights into viewership, conversions, and engagement. Custom measurement tools track brand awareness, conversions, and engagement for data-backed decision-making. Why Use a CTV Approach?

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Marketing 109

Marketing Brand Awareness Click Through Rate Audience 109