MNTN

FEBRUARY 27, 2025

Nevertheless, were also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Marketing Work?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Martech

NOVEMBER 13, 2024

As Rudman pointed out, CEOs actively search for marketing leaders who can transcend traditional boundaries, translating brand awareness, demand generation and growth strategies into tangible financial results. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Marketing 134

Marketing CPL CPA Finance 134

Brid.tv

DECEMBER 30, 2024

TargetVideo for Advertisers and Brands FAQ Short-Form Video Ads What Are Short-Form Video Ads? These video ads are designed to deliver a concise message, often with a focus on entertainment, education, or a strong call to action. Short-form video ads are typically between 5 and 16 seconds long. How to make a short-form video ad?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. They have good general knowledge. Include relevant hashtags and a call to action to boost engagement.

SEO 131

SEO Education Audience Machine Learning 131

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. But that doesnt mean those tactics arent revenue-driving and critical to a well-rounded campaign.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Martech

JUNE 26, 2025

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. Marketing must govern how it is deployed across revenue teams to ensure quality, coherence and brand integrity.

Marketing 106

Marketing Education Conversion Conversion Rate 106

Single Grain

APRIL 24, 2025

Successful immersive marketing requires clear business objectives, rather than a technology-first approach, to ensure campaigns align with specific goals, such asbrand awareness, education, conversion, or loyalty. Education: Use immersion to simplify complex product features or benefits.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech

DECEMBER 18, 2024

Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Those that do are likely to achieve better brand awareness and recall.

Marketing 108

Marketing Entertainment Manufacturing Brand Awareness 108

Martech

MAY 19, 2025

Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. This helps build brand awareness without direct sales pressure. Processing. See terms.

Conversion Rate 105

Conversion Rate Brand Awareness Education MarTech 105

MNTN

JANUARY 6, 2025

50% lower CPA with MNTN Performance TV Retargeting: A leading non-profit education institution has been an ongoing customer of ours, and usually relied on our retargeting solutions to drive enrollments and student applications. Any brand with a website or online presence to drive traffic is a suitable candidate.

Advertising 52

Advertising Retargeting CPA Audience 52

Basis

FEBRUARY 21, 2025

From TikTokers to early education teachers to adults in general, it seems that few demographics feel like they (or the people around them) can stay focused for as long as they used to. Emotion: Ads that make an emotional impact on viewers also generate more brand awareness and lift action intent.

Audience 52

Audience Viewability Pop-Up Advertising 52

Single Grain

MAY 12, 2025

Create value-driven content specifically for Reddit’s audience through detailed guides, data-driven research, behind-the-scenes content, or AMAs that educate or solve problems without obvious promotional intent. The most successful brands treat Reddit as a relationship-building platform first, and a marketing channel second.”

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Single Grain

MAY 12, 2025

Taking advantage of the platform’s creative expression, algorithm-driven discovery, and commerce capabilities will increase brand awareness and boost conversions. Contact us to create a marketing and SEO campaign that will increase your brand awareness across all major search platforms.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JUNE 17, 2025

Educational myth-busting content drives the highest lead conversion potential with 3.8% But understand the goal isn’t to go viral; it’s to introduce your brand values and expertise to new audiences through content they’re already consuming.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Ad Beat

NOVEMBER 25, 2024

This campaign was an incredible success in terms of brand awareness. It’s just easier to build brand awareness and show how their services will help the users through engaging video content. The brand runs different campaigns for each of the different services it offers. 2010: “Start Booming.”

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Single Grain

JANUARY 9, 2025

This differs from traditional pipelines, which start with brand awareness, and the lead doesn’t develop interest in the brand until the second stage. As the account generates interest, sales teams must nurture relationships with these accounts and promote your brand as a solution to their problems.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Single Grain

APRIL 28, 2025

Intent data transforms your ABM strategy from educated guesswork into precision targeting. Warm accounts : Educational content that addresses their pain points. Cool accounts : Brand awareness and thought leadership content. Marketers can use quality data to better identify and engage high-potential accounts.

ROI 52

ROI Conversion Rate Manufacturing Education 52

Single Grain

APRIL 30, 2025

The integration of educational content (tutorials) with the AR experience also added value beyond simple product visualization, keeping users engaged longer and building their confidence in using the products. Promote Your AR Experience Many customers may not be aware of AR features unless they’re prominently highlighted.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Single Grain

FEBRUARY 25, 2025

Viewers watch 5 billion YouTube videos daily , maximizing your reach and increasing your brand awareness. Not all industries translate well to videowhile influencers and e-commerce brands thrive on YouTube, service-based businesses may struggle. Still, investing in YouTube ads is worth it. Long-form video content (e.g.,

Agency 52

Agency Video Ads Search Advertising Audience 52

Single Grain

APRIL 30, 2025

Results: 341% increase in organic traffic from informational queries 78% of users engaged with multiple content pieces in a single session 43% conversion rate from educational content to free account creation Example 2: Winning “I-Want-to-Go” Moments Brand: Quick-service restaurant chain.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

JANUARY 16, 2025

Webinars : Educational sessions that demonstrate expertise. Heres a comparison between the two: Free lead magnets : Effective for building brand awareness and visibility, such as a free demo or crafting a large email list for your newsletter. Challenges : Short-term programs designed to solve a specific problem.

Agency 52

Agency Conversion Rate Conversion Audience 52

MNTN

MARCH 10, 2025

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Start with general demographic factors, such as age, gender, geographical location, income level, house ownership, and education level. Define Your Target Audience Create an ideal buyer profile.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

FEBRUARY 19, 2025

Dig deeper: Behind the scenes of Betterments B2B brand awareness campaign B2B use cases Here are some specific use cases for B2B companies on TikTok: Showcase brand personality: While keeping the brand voice, showcase the company’s personality and values in a genuine and relatable way. Feature your target audience.

Marketing 123

Marketing Education Audience Entertainment 123

MNTN

MARCH 7, 2025

To capture potential customers at the top of the funnel, you might focus on: Programmatic Display Ads : Expand brand awareness by serving visually compelling ads across high-traffic websites and apps. Social Media Prospecting : Use paid social campaigns to introduce your brand to new audiences and drive initial engagement.

Marketing 52

Marketing Retargeting Conversion Audience 52

Single Grain

APRIL 29, 2025

Niche Search Platforms Beyond Microsoft Advertising, several specialized search platforms offer unique opportunities: DuckDuckGo : Access privacy-conscious users with higher-than-average technical knowledge and education levels. Full-funnel capabilities : From brand awareness to direct response, with various optimization options.

Media 52

Media ROI CPC CPA 52

Single Grain

AUGUST 4, 2020

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. But what the heck is customer education? What Is Customer Education? How to Create a Persona-Driven Content Strategy for Online Education.

Conversion Rate 116

Conversion Rate Education Conversion Pop-Up 116

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

Brand Awareness 80

Brand Awareness Marketing Advertising CPM 80

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is Aaron’s mission to enhance its brand awareness and get customers to either head out to the store or visit its website and make a purchase. .

Brand Awareness 72

Brand Awareness Electronics Audience Education 72

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. It is unclear what sales were prior to TikTok and what they are now as the brand did not share those figures.

Brand Awareness 68

Brand Awareness Conversion Education Affiliates 68

MNTN

FEBRUARY 12, 2024

Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

ROI 119

ROI Brand Awareness Marketing Education 119

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

ROI 111

ROI Brand Awareness Education MarTech 111

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. The goal of Uproad is to increase brand awareness to make its app more appealing to traffic toll payers, and to get those people to use its app to pay the toll.

Education 68

Education Brand Awareness Healthcare Audience 68

Fuel Lines

APRIL 30, 2019

Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. In order to drive education and awareness of its products, Stryve Biltong closed a $10 million private equity investment round with intentions to step up their marketing game.

Agency 196

Agency Brand Awareness MarTech Media 196

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. If you’re not increasing awareness, who is? Few reach here, but those who do dominate the category.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Digiday

AUGUST 17, 2022

Perelel is leveraging influencer marketing on Instagram and TikTok to increase brand awareness, share educational content and build an engaged community. The post DTC women’s health brand looks to build community on Instagram, TikTok appeared first on Digiday.

Brand Awareness 89

Brand Awareness Education Marketing 89