Martech

NOVEMBER 13, 2024

As Rudman pointed out, CEOs actively search for marketing leaders who can transcend traditional boundaries, translating brand awareness, demand generation and growth strategies into tangible financial results. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Marketing 134

Marketing CPL CPA Finance 134

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is Aaron’s mission to enhance its brand awareness and get customers to either head out to the store or visit its website and make a purchase. .

Brand Awareness 73

Brand Awareness Electronics Audience Education 73

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. It is unclear what sales were prior to TikTok and what they are now as the brand did not share those figures.

Brand Awareness 69

Brand Awareness Conversion Education Affiliates 69

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. They have good general knowledge. Include relevant hashtags and a call to action to boost engagement.

SEO 131

SEO Education Audience Machine Learning 131

Martech

DECEMBER 18, 2024

Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Those that do are likely to achieve better brand awareness and recall.

Marketing 108

Marketing Entertainment Manufacturing Brand Awareness 108

MNTN

FEBRUARY 12, 2024

Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

ROI 119

ROI Brand Awareness Marketing Education 119

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

ROI 111

ROI Brand Awareness Education MarTech 111

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. The goal of Uproad is to increase brand awareness to make its app more appealing to traffic toll payers, and to get those people to use its app to pay the toll.

Education 68

Education Brand Awareness Healthcare Audience 68

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. But that doesnt mean those tactics arent revenue-driving and critical to a well-rounded campaign.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Brid.tv

DECEMBER 30, 2024

TargetVideo for Advertisers and Brands FAQ Short-Form Video Ads What Are Short-Form Video Ads? These video ads are designed to deliver a concise message, often with a focus on entertainment, education, or a strong call to action. Short-form video ads are typically between 5 and 16 seconds long. How to make a short-form video ad?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Fuel Lines

APRIL 30, 2019

Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. In order to drive education and awareness of its products, Stryve Biltong closed a $10 million private equity investment round with intentions to step up their marketing game.

Agency 196

Agency Brand Awareness MarTech Media 196

Digiday

AUGUST 17, 2022

Perelel is leveraging influencer marketing on Instagram and TikTok to increase brand awareness, share educational content and build an engaged community. The post DTC women’s health brand looks to build community on Instagram, TikTok appeared first on Digiday.

Brand Awareness 91

Brand Awareness Education Marketing 91

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. If you’re not increasing awareness, who is? Few reach here, but those who do dominate the category.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Digiday

DECEMBER 4, 2022

The rest of the brand’s ad budget is dedicated to paid ads on social media. Education is the number one barrier for the category: People either don’t know it exists or bartenders don’t know how to use it,” said Kempland of why the brand is focused on experiential and influencer marketing. They won’t pitch every brand.

Brand Awareness 69

Brand Awareness Education Fashion Retail 69

Ad Rants

FEBRUARY 6, 2024

Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained. Engage with followers through comments, direct messages, and live Q&A sessions to foster community and brand loyalty.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Single Grain

JUNE 16, 2023

But this isn’t the only reason brands should invest in social media online advertising. Many social media platforms offer different tools to target your audience based on core demographics, such as gender and age, as well as other aspects, such as education, job title, interests, and past purchases.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Martech

AUGUST 18, 2022

Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. This is a lesson many brands were learning anyway. This is a lesson many brands were learning anyway. Today’s customer doesn’t want to be sold to.

Brand Awareness 128

Brand Awareness Education Entertainment MarTech 128

Single Grain

APRIL 24, 2025

Successful immersive marketing requires clear business objectives, rather than a technology-first approach, to ensure campaigns align with specific goals, such asbrand awareness, education, conversion, or loyalty. Education: Use immersion to simplify complex product features or benefits.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Use a mix of visuals, videos, and written content to educate and inspire your target audience. Understood?

Brand Awareness 113

Brand Awareness ROI Click Through Rate Conversion 113

Martech Series

OCTOBER 21, 2022

Until now, you used content to engage, educate, and qualify leads before they even visited your website. Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness. With the help of content syndication, you can turn content into a powerful lead generation tool. Keep reading.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 88

Marketing Brand Awareness Education Audience 88

The Ad Tech Blog

MAY 31, 2024

AR advertising can increase brand awareness, improve customer engagement, and provide unique and memorable experiences that differentiate the brand from competitors. It is only intended to provide education about the financial industry. What are the key benefits of using AR in advertising?

Education 130

Education Entertainment Fashion Retail 130

Basis

OCTOBER 24, 2022

Maintain Brand Awareness with Personalized Messaging. There are several strong arguments in favor of investing in brand awareness during a recession. Back in 2008, during the Great Recession, brand messaging outperformed performance marketing 80% of the time. Need some inspiration? Invest in Agility.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Ad Rants

MAY 28, 2024

It is particularly important in educational contexts or industries where the products need to be complex, such as technology and finance. Such clarity and involvement, in turn, provide better customer satisfaction and loyalty, ultimately driving crucial online metrics that invariably contribute to the brand's overall success.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 73

Brand Awareness Education Agency Media 73

Martech

DECEMBER 21, 2023

If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Educate This doesn’t mean education about your product. Equip This stage is similar to Educate but here you’re moving from theoretical knowledge to practical application.

Education 111

Education Audience MarTech Communications 111

Ad Rants

FEBRUARY 22, 2023

This can include blog posts, educational resources, and patient testimonials. Regular social media activity can help you build a strong online presence and increase brand awareness. You can use this as a cost-effective way to increase brand awareness and reach a larger audience pool.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Digiday

SEPTEMBER 2, 2022

Fulton, a direct-to-consumer orthotics brand, is aiming to educate younger consumers and boost brand awareness with ads on trash cans, fliers with pull tabs posted throughout New York City. With the addition of the trash can ads OOH advertising represents roughly 15-20% of the brand’s ad budget this month.

Brand Awareness 69

Brand Awareness Education Advertising SEO 69

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. So I learned self-taught publishing, PR and marketing and realized I needed an education. One constant in Ruth’s career: teaching. So I went to Columbia and got an MBA.

Education 108

Education Brand Awareness MarTech Marketing 108

Martech

AUGUST 3, 2022

Part educational tool and part VR game, Gatorade has done an outstanding job of building an experience not about the product but about their grand gift – hydration. The Times is no stranger to immersive journalism, and they have been at the forefront of leveraging AR and VR for education. The New York Times’ AR mask experience.

Education 128

Education Communications Audience Brand Awareness 128

Martech Series

SEPTEMBER 16, 2022

The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. The website educates the users about its services and encourages them to browse further. The company attributes its success to its paid marketing efforts.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Single Grain

SEPTEMBER 3, 2022

Create infographics, short videos or other content pieces that educate people about your new product or service. There are three types of co-branding partnerships that every digital marketer must create for their clients’ brand: Influencers or Awareness Partners. An influencer is a brand in itself.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Digiday

MAY 11, 2023

Marriott Bonvoy wants people to know that it’s more than just Marriott — the hotel chain actually has 30 brands under its umbrella and 500 boutique hotels. To get the message across to younger consumers, Marriott Bonvoy is taking an educational approach to its advertising to showcase the various experiences across its offerings.

Brand Awareness 73

Brand Awareness Education Agency Marketing 73

VideoWeek

APRIL 11, 2023

” Were those findings made available, advertisers would actually see the deployment of AR/VR campaigns driving brand awareness, as reported by those marketers who have embraced the technology. . “If I can see case studies, that look like or similar to what we’re trying to achieve, then I can sell that idea.”

Advertising 117

Advertising Brand Awareness Agency Education 117