Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 58

Marketing Brand Awareness Education Audience 58

MNTN

APRIL 28, 2023

Digital out-of-home (DOOH) advertising is taking over, with brands increasingly allocating resources to this updated version of the medium. Another appeal for brands? Consumers have to view DOOH ads. For decades, out-of-home was seen as strictly a top-of-funnel channel, used solely to drive brand awareness.

Real Estate 98

Real Estate Brand Awareness Audience Advertising 98

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Clearcode

FEBRUARY 21, 2023

The IAB Tech Lab updated the OpenRTB protocol to include new objects specifically for digital out-of-home (DOOH). Top Companies in the In-Game Advertising Industry Digital Out Of Home (DOOH) With the DOOH industry growing and capturing more ad spend, where are the biggest opportunities for brands in 2023?

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Digiday

OCTOBER 11, 2022

How DOOH fits into the retail media ecosystem. Before unpacking the value of DOOH within a retail media campaign, it’s essential to be familiar with RMNs as they exist today. Most media planners and buyers understand that DOOH falls into three inventory categories : billboards, transit and place-based.

Retail 58

Retail Media Viewability Brand Awareness 58

Basis

JANUARY 4, 2023

last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio. Indeed, some 47% of US agency and ad execs think digital out-of-home (DOOH) is developing the most innovative ad opportunities, behind only social media and mobile. in 2023 (up from 90.2%

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Basis

JULY 7, 2023

With a large majority of the US adult population still tuning into terrestrial radio, streaming can serve as a great complement to its traditional counterpart by extending reach across the market and helping to build brand awareness. Quick tip: try three or more DOOH venues to ensure the best brand lift!)

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

Native Advertising 77

Native Advertising Advertising Demand Side Platform Video Ads 77

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. They all contribute to building brand awareness and establishing an active presence in the minds of consumers.

ROI 68

ROI Advertising Brand Awareness Cookies 68

Digiday

APRIL 4, 2023

The campaign exceeded its goals, delivering a 17% lift in brand awareness, an 8% lift in brand opinion, a 9% lift in brand consideration and a 75% favorable brand sentiment increase. Another notable apparel brand, Madewell, is among the finalists for the new Best Audio Activation category.

Media 62

Media Agency Machine Learning Audience 62

Clearcode

MARCH 23, 2023

Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Typically, you can associate this with ads on a retailer’s website, mobile app, and marketplace, but other examples include CTV, audio services, DOOH, and email list. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

Digiday

APRIL 4, 2023

The campaign exceeded its goals, delivering a 17% lift in brand awareness, an 8% lift in brand opinion, a 9% lift in brand consideration and a 75% favorable brand sentiment increase. Another notable apparel brand, Madewell, is among the finalists for the new Best Audio Activation category.

Media 36

Media Agency Machine Learning Audience 36

Kevel

MARCH 28, 2022

At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? For branding advertisers, CPM pricing is generally more interesting because it aligns with their internal goals tied to reach metrics (# of unique people who saw the ad). DOOH Ads. $6-$12. Email ads.

CPC 52

CPC CPM CPA Impressions 52

Clearcode

APRIL 26, 2022

An advertiser is a brand or company (e.g. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Next we have digital out-of-home (DOOH) advertising.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

MARCH 1, 2023

Since then, we’ve seen the rise of various other digital advertising channels, such as digital out of home (DOOH), in-app mobile advertising, digital audio and connected TV (CTV). For example, we could use advertising in the metaverse to either build brand awareness or even drive conversions. What Is the Metaverse?

Advertising 59

Advertising Communications Audience Ad Server 59

Single Grain

JUNE 30, 2022

They conduct pre and post-campaign surveys to measure the change in brand awareness and perception as a result of the campaign. Digital Out-of-Home Marketplaces or Programmatic Direct: Also known as programmatic DOOH, refers to the automatic buying, selling, and delivering ads on digital billboards and signage. McCANN Health.

Agency 52

Agency Advertising Retargeting Conversion 52