Digital Ad Blog

APRIL 24, 2023

This innovative platform has disrupted the restaurant industry by leveraging the power of local SEO and providing hungry customers with an easy way to locate the best Thai restaurants in their area. The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. From an SEO perspective, there is also the benefit of direct search.

Conversion Rate 103

Conversion Rate Brand Awareness SEO Conversion 103

Digiday

AUGUST 30, 2022

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 54

SEO Brand Awareness Marketing Retargeting 54

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps. Google Local Algorithm.

SEO 216

SEO Conversion Rate Brand Awareness Audience 216

MNTN

MAY 2, 2023

As new advertising solutions have come to the forefront of the industry, the chasm between brand and performance marketing isn’t looking as wide as it once was. Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

Martech Series

OCTOBER 17, 2022

Sinch Launches Kakaotalk in Its Conversation API. Botify and Semrush Combine SEO Offerings to Amplify Organic Search Insights and Performance for Enterprise Brands. Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem. MarTech QnA with the Expert.

Marketing 90

Marketing Conversion Brand Awareness MarTech 90

Digital Turbine

DECEMBER 8, 2022

Mobile advertisers are constantly in search of the secret ingredient to get people to download their app in droves – utilizing tactics like placing ads, getting featured in the app store, driving SEO, or finding influencers. Mobile advertisers need to think beyond just conversion to have an effective marketing strategy.

Brand Awareness 98

Brand Awareness SEO Conversion Advertising 98

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Consultants fine-tune your online presence and boost brand awareness.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Spoton Digital Media

OCTOBER 20, 2023

Here’s How to Find Out Decreased brand awareness and recognition Cutting budgets affects each part of the marketing funnel. Without marketing or advertising, brands will struggle with building the brand awareness needed to attract new audiences and build relationships with new or already interested customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

MNTN

JULY 6, 2023

With CTV, performance, SEO, and PPC marketers (among others) can produce better results across all three platforms than ever before. Let’s take a look at the numbers: After just 30 days, our research found that MNTN’s halo effect produced 4% stronger conversion rates for paid social and 2% stronger conversion rates for paid search.

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.). a sale, new customer, conversion, etc.).

Marketing 133

Marketing SEO ROI Conversion 133

Digiday

JULY 18, 2022

It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention. But as more brands look to account for things like brand awareness, lifetime value and customer retention, ROAS is just that, a quick look.

Brand Awareness 78

Brand Awareness Fashion Affiliates SEO 78

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is SEO?

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Spoton Digital Media

JANUARY 26, 2021

It is an umbrella term used to refer to market research, brand positioning, audience segmentation and behavior analysis, and all of the marketing tactics in between (website design, SEO, email marketing, social media marketing, etc.). To compliment organic SEO. Content marketing and SEO takes time.

Advertising 52

Advertising Marketing A/B Testing SEO 52

InMobi

JANUARY 10, 2021

Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience. The session was moderated by Rohit Dosi, Director, Microsoft Advertising, InMobi.

Search Advertising 52

Search Advertising Brand Awareness SEO Audience 52

Lemonads

OCTOBER 4, 2021

In simple terms, an affiliate program is an agreement developed by a company (the advertiser) that wants to work with affiliate marketers (publishers) to generate leads, brand awareness, or both. This puts advertisers in a much better position to enter new markets than having to study the audience members from scratch.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 121

SEO Conversion Rate ROI Conversion 121

Spoton Digital Media

MARCH 23, 2022

You need to establish your brand, build out all of your marketing assets, and start to create brand awareness. If you’re just getting started, you’re going to need extra budget for establishing brand assets that will provide value over the lifetime of your marketing efforts. Foundation : You are just getting started.

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

MNTN

AUGUST 1, 2023

Related: 8 Benefits of a Sales Funnel for Your Business Strategies for Top-of-Funnel Marketing Because your goal with top-of-funnel marketing is to generate leads and draw people to your brand, strategies at this stage are primarily aimed at helping people find you and learn more about you. The bottom of the funnel is all about conversions.

Marketing 52

Marketing Retargeting Conversion Audience 52

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. But many fail to see the connection between social media and SEO.

SEO 100

SEO Media Banner Audience 100

Lemonads

SEPTEMBER 3, 2020

In fact, our goal number one is to get those clicks going and focus on increasing the performance indicators related to conversion, most notably, leads and sales. To begin with, we must not ignore our SEO as a partner for life. Let’s add our SEO to our following tips! So … what do “good quality headlines look like”?

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

Adtelligent

JULY 19, 2022

Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Importance. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

AUGUST 9, 2023

SEO can be a divisive topic for a lot of digital marketers. Some question if it’s growing more obsolete each month and others hesitate to believe that the revenue returned (if any) from SEO is even worth the time investment in the first place. Delayed gratification is like the motto phrase attached to SEO.

SEO 52

SEO Brand Awareness Audience Conversion 52

MNTN

JULY 5, 2023

But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. A full-funnel marketing strategy considers customers at all stages of the funnel, from awareness to purchasing. In the sales funnel, customers are already aware of your brand.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Ad Beat

NOVEMBER 20, 2019

For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Higher conversions and sales. Videos rank higher in Search Engine results.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. Unfortunately, mastering SEO is easier said than done. A B2B SEO agency could be your best chance of staying ahead of the curve. TABLE OF CONTENTS: ↓ What Is a B2B SEO Agency? The Benefits of Hiring a B2B SEO Agency.

SEO 98

SEO Agency ROI Marketing 98

Digiday

APRIL 4, 2023

To sustain the conversation, an omnichannel plan spanned 30-second spots on cable and sports shows, sponsorships of the Winter Olympics and March Madness, takeovers of relevant websites and integrations with former NBA player JJ Reddick’s podcast.

Media 63

Media Agency Machine Learning Audience 63

Single Grain

APRIL 26, 2023

When it comes to enterprise SEO pricing, there are many factors that go into choosing the best, including the competitive landscape, site performance, and your own budget. That can make finding the right enterprise SEO pricing for your needs a little overwhelming. Work With Us What Is Enterprise SEO?

SEO 59

SEO Agency Non-Profit Audience 59

Digiday

MARCH 29, 2023

Here is a sampling of our conversations. Essentially, it’s taking every article that’s ever been written about optimizing for SEO, then you say, ‘hey, optimize this headline for SEO for these keywords.’” “I will say for podcasting, we use [AI] for brainstorming, for [titles] and stuff like that.” “For

Media 62

Media SEO Agency Affiliates 62

Single Grain

MAY 4, 2022

And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level.

SEO 59

SEO Agency ROI Conversion 59

AdvertiseMint

AUGUST 22, 2023

Build brand awareness and provide value without always selling. A good content marketing strategy produces strong engagement and good conversions. Share an article or resources tailored to them or ask smart questions to start a conversation. With defined systems for your marketing team, you can get better conversions.

A/B Testing 52

A/B Testing Education Audience Conversion 52

Ad Ops Hero

MAY 7, 2023

Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Generate a script for a TV commercial to increase brand awareness. Input a prompt like "What are some effective email subject lines for an e-commerce business?"

A/B Testing 79

A/B Testing Finance Audience Education 79

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Single Grain

MAY 2, 2022

Often overlooked, these crucial aspects belong to the field of “technical SEO,” and they work as the foundation upon which the rest of your SEO strategy lies. In this article, we’ll explore the work a technical SEO agency does, the benefits they carry, their costs, and the criteria the best agencies have.

SEO 52

SEO Agency Conversion Rate Conversion 52

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. conversion rate when they create online ads on Google. And with increased brand awareness, businesses will have an easier time outranking the competition.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52