Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

Brand Awareness 82

Brand Awareness Marketing Advertising CPM 82

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Metrics such as lead quality, conversion rates, and long-term client value need to be monitored to assess the success of campaigns.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Metrics such as lead quality, conversion rates, and long-term client value need to be monitored to assess the success of campaigns.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

MNTN

JANUARY 6, 2025

We’ve created OTT technology that goes beyond traditional TV targeting and matches you with consumers who will love your brand and take action all to help you drive the best outcomes. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

MAY 24, 2022

Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness. Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. Two Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Single Grain

APRIL 3, 2023

Defining your brand’s social target audience is the first step in building brand awareness, engaging with the right users, accruing valuable results and, ultimately, growing business revenue from social media. Effective social media ad campaigns can improve conversion rate optimization (CRO) by generating leads and sales.

Media 98

Media Advertising Retargeting Brand Awareness 98

MNTN

SEPTEMBER 9, 2022

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Why should B2C brands have all the fun?

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Why should B2C brands have all the fun?

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Single Grain

JUNE 16, 2023

This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases. Google Ads have an average conversion rate of 4.40%. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. in 2024, substantially outperforming the 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

MNTN

AUGUST 25, 2023

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Single Grain

JUNE 26, 2019

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences.

Retargeting 105

Retargeting Banner Audience A/B Testing 105

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

APRIL 27, 2025

Decreasing conversion rates. Case Study: Net Conversion Challenge: A digital marketing firm was experiencing high ad frequency leading to creative fatigue, increased costs per result, lower click-through rates, and reduced engagement. Post-interaction conversion rate. Negative comments or feedback on ads. Social sharing rate.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. But the goal is to shift toward a more balanced, full-funnel investment strategy.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Martech

APRIL 4, 2024

They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Additionally, customers can retarget members who viewed their video ad with additional campaigns and formats, like lead gen forms and Document Ads, to drive measurable results at any stage throughout the purchase cycle.”

Brand Lift 88

Brand Lift Conversion Rate Retargeting Video Ads 88

Single Grain

JULY 2, 2019

The below graph provided by Conversion XL shows the bounce rate benchmarks by industry: To lower your bounce rate, you will have to analyze what is going on in your Google Analytics or other web analytics tool to figure out why people are leaving your site so quickly. They also tend to have higher conversion rates and higher sales.”:

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Audience Conversion Rate 105

Adtaxi

APRIL 7, 2022

Jamie Ceman of Chapman University told Forbes, “[M]y organization is building a national reputation, so we spend over 50% of our ad budget on awareness and another 20% on direct lead-gen efforts.” Which channels consistently deliver better leads or conversions, and which ones never quite work out?

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. As a marketing company that has helped dozens of brands drive high ticket sales, Single Grain understands this. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Some brands may also use social media to improve their brand awareness.

Marketing 98

Marketing ROI SEO CPA 98

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Scalability Across Multiple Digital Channels Programmatic advertising provides seamless scalability, allowing brands to serve ads across CTV, display, mobile, and social media without manual intervention.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 7, 2025

Strategies for Top-of-Funnel Marketing Because your goal with top-of-funnel marketing is to generate leads and draw people to your brand, strategies at this stage are primarily aimed at helping people find you and learn more about you. Strategies at this stage involve setting yourself apart and proving your case as the best brand.

Marketing 52

Marketing Retargeting Conversion Audience 52

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. In a crowded market, advertisers must prioritize their end customers, who are the heart and soul of the brand, to effectively target and retarget them through every step of the funnel.”

Retail 122

Retail GDPR Media Retargeting 122

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. More conversion options. Retargeting.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Brands that master micro-moments see 3x higher conversion rates and 2.5x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

APRIL 12, 2023

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Digiday

AUGUST 30, 2022

We’re making a bigger investment in SEO because now we clearly see that it’s leading to results and conversions,” he said, adding that the change has led to higher website traffic and customer retention. Given its limited budget, Facebook was narrowed from a brand awareness channel to a way to retarget customers, per the CEO.

SEO 68

SEO Brand Awareness Marketing Retargeting 68

Basis

OCTOBER 18, 2022

Rising interest rates and the microchip shortage continue to put pressure on the industry, but there are differences from this time last year that should deliver more advertising investment: vehicle availability is improving, and new electric vehicle brands, models, and tech are fueling massive buzz for the industry as a whole.

Advertising 96

Advertising Retargeting Education Retail 96

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Aligning so closely with consumer intent will maximize ad ROI and skyrocket conversion rates this holiday season.

Marketing 98

Marketing Retail Conversion Audience 98

Single Grain

DECEMBER 23, 2024

Personalized videos : LinkedIn videos increase brand awareness by 50%. Retargeting campaigns : Use LinkedIns Insight Tag to track website visitors and create custom audiences. Consider the following: Thought leadership articles : Publish articles that address industry trends and challenges your target accounts face.

Marketing 52

Marketing Audience A/B Testing Retargeting 52