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Why SEO IS Important for Businesses In 2022

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SEO is the best practice to improve your online visibility on search engines. Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website. SEO makes your website search engine friendly, and your target audience can easily access your page. Improve Brand Awareness.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

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An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

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If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals.

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How to stay visible as AI transforms SEO

Martech

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? What does this mean for businesses, and how should you prepare?

SEO 126
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The Power of Visuals: Adding Photos and Videos to Your GMB Profile

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Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business. In short, using Google My Business marketing for your enterprise isn't an option; it's a necessity.

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How to Optimize Your Dental Website for Better Reach & Rankings

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In this blog, you'll learn how SEO for dentists can help increase your website's ranking and reach, attract more website traffic and patients, and grow your practice. Search Engine Optimization (SEO) Optimizing your dental website for SERPs is essential for getting found by potential patients.

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