Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

Adtaxi

APRIL 7, 2022

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

MNTN

JANUARY 19, 2024

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. Each attribution model takes a unique approach to analyzing and assigning credit to the marketing touchpoints in a customer’s journey. That’s where attribution models come in.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

MNTN

MAY 24, 2022

Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness. Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. Two Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. If that sounds like a performance marketing channel, you’d be right. Increase conversion rates?

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. Unlike regular brand ads, direct response talks directly to buyers. This article will look at ten direct response marketing examples that work well. Older forms of marketing are hard to measure.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Digiday

AUGUST 30, 2022

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. That’s not to say that paid search and SEO is the end all, be all of Dutch’s marketing strategy.

SEO 61

SEO Brand Awareness Marketing Retargeting 61

MNTN

AUGUST 1, 2023

To make the most of your marketing dollars, you need an effective strategy based on your goals. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel. What Is Upper-Funnel Marketing? What Is Lower-Funnel Marketing?

Marketing 52

Marketing Retargeting Conversion Audience 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

NOVEMBER 13, 2023

Whether you’re a marketer, a streaming consumer, or both, you’ve probably noticed there have been a lot of changes in the Connected TV (CTV) and Over-the-Top (OTT) world lately. This fragmentation, combined with the decline in linear viewership and the evolution of CTV, has marketing teams rethinking their strategies.

Brand Awareness 52

Brand Awareness Audience Retargeting Advertising 52

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. The landing page is where the magic happens – it must be relevant, informative, and optimized for conversions.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

MNTN

DECEMBER 5, 2023

By 2027, the OTT market will have approximately 4.2 With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. This strategy ensures your products or services are actually available to the people you are marketing to. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

MNTN

MAY 17, 2023

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you might’ve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Retargeting Brand Awareness Conversion 52

MNTN

FEBRUARY 28, 2024

With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads’ performance. This type of attribution model lets you measure conversions from people who saw an ad but didn’t immediately take action. What Is VTA?

Click Through Rate 52

Click Through Rate Conversion Impressions Cookies 52

AdvertiseMint

FEBRUARY 12, 2024

This allows Google advertisers to optimize their campaigns based on specific objectives, such as clicks, impressions, or conversions. Benefits of Using Facebook Ads for Your Business Facebook ads offer brands a vibrant platform to engage users in a way that goes beyond traditional advertising.

CPC 52

CPC Brand Awareness Video Ads CPA 52

AdvertiseMint

FEBRUARY 22, 2024

However, targeting a precise audience can lead to better engagement and conversion rates, making it a worthwhile investment. Whether you’re aiming for clicks, impressions, conversions, or other actions, Facebook optimizes your ad delivery based on your chosen objective. Ad placements. Ad objectives.

CPC 52

CPC CPA CPM Impressions 52

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.”

Demand Side Platform 121

Demand Side Platform Media Retail Retargeting 121

MNTN

SEPTEMBER 27, 2023

A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Basis

OCTOBER 18, 2022

With economic uncertainty coloring all aspects of the holiday shopping experience, it’s more important than ever for marketers to test their messaging, see what is resonating with consumers, and then make data-informed decisions as they implement and optimize campaigns. Industry-Specific Holiday Advertising Guidance.

Advertising 65

Advertising Retargeting Education Retail 65

Basis

JULY 14, 2023

But with economic uncertainty coloring all aspects of the holiday shopping experience, it's more important than ever for marketers to test their messaging, see what is resonating with consumers, and then make data-informed decisions as they implement and optimize campaigns.

Advertising 52

Advertising Shipping Retargeting Education 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities.

Advertising 69

Advertising Marketing Fashion Entertainment 69

Digital Remedy

JUNE 27, 2023

Learn how to maximize your travel and tourism campaign performance by exploring key trends, understanding the current market, and, most importantly, who your customer is and how to reach them along their journey with these five tips: 1. Why Is OTT/CTV Advertising Essential for My Travel Marketing Strategy? Timing is everything.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? Rather than giving up on would-be customers who don’t complete a conversion the first time around (fill out a form, buy a product, etc.),

Retargeting 72

Retargeting Brand Awareness Audience Conversion 72

PrograMetrix

AUGUST 3, 2022

Some businesses may start asking their marketing teams to decrease investment as a result. But is cutting down on your marketing campaigns the best idea for your business? Companies that continue to market during economic slowdowns often come out ahead in the long run. Why Cutting Your Marketing Budget Now May be a Bad Idea.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Digiday

JULY 7, 2022

While paid social media advertising has been the crown jewel in many marketing budgets, jewelry company Ring Concierge is bullish on an organic strategy. The brand uses shopper feedback via Instagram polls, questions and comments to influence not just products, but also its paid targeting strategy.

Media 68

Media Retargeting Retail Brand Awareness 68

MNTN

SEPTEMBER 8, 2022

To help travel brands navigate this exciting—and lucrative—post-COVID wave, MNTN and Worldwide Business Research interviewed senior travel marketers to see what they’re strategies they’re using to find success. The COVID years forever changed a lot of our behaviors as both marketers and consumers. back to their CTV ads.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Basis

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey. And don’t overlook the power of creative!

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Automatad Inc.

FEBRUARY 9, 2023

market alone, banner ad spending is expected to reach 81.3 For advertisers, banner ads are the most cost-efficient tool for increasing brand awareness, driving conversions and retargeting potential customers. This can be achieved through A/B testing, conversion tracking, or user feedback. For the U.S.

Banner 52

Banner Viewability Ad Space Real Estate 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. Hence, it became vital for publishers and advertisers to learn about it.

Audience 52

Audience Cookies Ad Server Viewability 52

InMobi

JULY 17, 2020

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Tune in now to hear the whole conversation! But search advertising is a really relevant tool for advertisers across their customer journey in terms of marketing.”

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. It bridges the gap from being a pure branding exercise (on Linear TV) to one that can also be measured and tracked. What is OTT Advertising?

Advertising 98

Advertising Retargeting CPA Audience 98