Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 304

Brand Awareness Agency Conversion Marketing 304

MNTN

FEBRUARY 27, 2025

At MNTN, we understand that brands value tangible results over everything, which is why we pride ourselves on being champions of performance marketing. Nevertheless, were also fully aware of the undeniable power of brand awareness and its role in fueling business growth. What Is Brand Awareness?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Brand Awareness 121

Brand Awareness Conversion MarTech Audience 121

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

MarTech 122

MarTech Marketing Healthcare Finance 122

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals.

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

Marketing 110

Marketing MarTech Audience Brand Awareness 110

Martech

MARCH 26, 2025

Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Instead of viewing the survey data to see how it would serve their marketing, they focused on how it might serve their community. Keep the conversation logical, relevant, andabove allhuman. Processing.

ROI 120

ROI Marketing Conversion Brand Awareness 120

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. Bank: “Engineering builds it, Marketing translates it. A strong brand commands loyalty and advocacy. Perception is everything.

ROI 124

ROI Finance Brand Awareness Conversion 124

Digiday

JUNE 11, 2025

Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Conversion 51

Conversion Brand Awareness Agency Media 51

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 128

Media Impressions Audience Conversion 128

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Audience 119

Audience Brand Awareness Marketing Conversion 119

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This allows marketers to align their reporting with business objectives. newsletter sign-ups, product views) will be essential.

Conversion Rate 67

Conversion Rate A/B Testing Brand Awareness SEO 67

MNTN

MAY 9, 2024

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. And while this season comes around every year, it’s only recently that performance marketers have unlocked the key to year-long success on the TV screen.

Brand Awareness 98

Brand Awareness A/B Testing Fashion Pop-Up 98

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Increases Conversion Rate. Market Analysis. Final Word.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Martech

AUGUST 29, 2024

Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. Locate your targets and strike up conversations based on the plan you created. If you want to meet a certain number of people, politely end conversations when necessary by saying, “It was really great to meet you.

ROI 126

ROI Conversion Brand Awareness MarTech 126

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Single Grain

APRIL 24, 2025

Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech

FEBRUARY 7, 2025

Users in-market for jobs in specific industries. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed.

Advertising 88

Advertising Media Audience Conversion 88

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JANUARY 15, 2025

This post is all about how HeyGen for global marketing is helping marketers translate their video content into over 175 different languages. This is big for us at Single Grain as we’ve been able to use HeyGen to help our clients expand their brand presence beyond their core demographics. Let’s get started.

Marketing 92

Marketing Conversion Rate Audience Machine Learning 92

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

Advertising 98

Advertising Cookies Brand Lift Audience 98

Martech

MAY 19, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This helps build brand awareness without direct sales pressure. Want to ask your own question of MarTechBot? Give it a try.

Conversion Rate 105

Conversion Rate Brand Awareness MarTech Education 105

Single Grain

JUNE 13, 2025

Small business owner Sarah Chen was burning through her $15,000 monthly marketing budget with little to show for it. Like most SMB marketers, she was flying blind, making budget decisions based on gut feeling rather than data. That changed when Sarah discovered marketing mix modeling SMB solutions. Her story isn’t unique.

Marketing 52

Marketing Cookies GDPR ROI 52

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Basis

JUNE 16, 2025

Amidst mounting trade disputes , shifting tariff policies , and a consumer base that’s worried about the future and pulling back on spending, marketing budgets are projected to remain flat this year. But when brand building is sidelined for too long, it can weaken overall performance—in both the short and long-term.

Brand Awareness 52

Brand Awareness ROI Marketing Media 52

Martech

OCTOBER 9, 2024

Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. To drive real revenue growth, sales and marketing need to work together. Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Sound familiar?

Marketing 128

Marketing Conversion Rate Communications Conversion 128

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Media 144

Media Marketing Brand Awareness Audience 144

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Brand guidelines.

SEO 131

SEO Audience Education Machine Learning 131

Martech

JUNE 21, 2024

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. The right audience.

Marketing 133

Marketing Communications Brand Awareness Conversion 133

MNTN

MARCH 10, 2025

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you mightve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Brand Awareness Conversion Impressions 52

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 138

Marketing SEO ROI Conversion 138

Single Grain

DECEMBER 17, 2024

However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.

Marketing 52

Marketing ROI Conversion Rate Brand Awareness 52