article thumbnail

Audio Ads: Just a hype or here to stay?

Monetize More

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

article thumbnail

W-Shaped Attribution Model: What Is It and How Does It Work?

MNTN

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

TikTok Ads vs Facebook Ads

AdvertiseMint

With its predominantly young user base, it’s become a hub for creative expression and entertainment. Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. TikTok’s click-through rate is 9% for in-feed ads.

article thumbnail

How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Amplify brand awareness by targeting users across devices. In-app ads can also include interactive features like rich media end cards, which can really help boost click-through rates.

article thumbnail

Drive growth with account-based marketing

Martech

Specifically: Translate ABM brand awareness from target accounts into website traffic. Content delivers the message of your inbound marketing strategy; in other words, content acts as the voice of your brand while helping customers on their quest to solve a problem. a case study, additional zero-touch tactics/assets, etc.)

Marketing 103
article thumbnail

The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today. Be Conversational, But Keep it Brief: A friendly tone transitions listeners between entertainment content and ads. this year.

article thumbnail

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. This is hardly a bad thing, as brand awareness and name recognition are critical components to a well thought-out mobile marketing campaign.