MNTN

MAY 9, 2024

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. The post Move Over, Brand Awareness: Performance is Stealing the (TV) Show appeared first on MNTN. At MNTN, 90% of our advertisers are first-time TV advertisers.

Brand Awareness 98

Brand Awareness A/B Testing Fashion Pop-Up 98

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 319

Brand Awareness Food Agency Media 319

Adweek

APRIL 17, 2023

But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. The marketing world's interest is intensely focused on the promise of artificial intelligence. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year.

Brand Awareness 317

Brand Awareness Marketing Media 317

Digiday

APRIL 23, 2024

Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions.

Brand Awareness 90

Brand Awareness Marketing Advertising Media 90

Adweek

NOVEMBER 14, 2023

Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. "[In

Brand Awareness 306

Brand Awareness Marketing Ad Tech 306

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 306

Brand Awareness Agency Conversion Marketing 306

Adweek

FEBRUARY 1, 2024

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. The Economist is making moves, specifically into the U.S. On this episode.

Brand Awareness 305

Brand Awareness Audience Marketing 305

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 99

Display Advertising Advertising Brand Awareness ROI 99

Digiday

OCTOBER 15, 2023

As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand. year-over-year in an effort to maintain brand awareness.

Brand Awareness 98

Brand Awareness Real Estate Marketing Media 98

Digiday

NOVEMBER 26, 2023

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness.

Brand Awareness 95

Brand Awareness Retail Marketing Media 95

Adweek

DECEMBER 22, 2022

Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. But some ads make great first impressions.

Impressions 279

Impressions Brand Awareness Advertising 279

Adweek

FEBRUARY 28, 2024

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

Agency 279

Agency Media Brand Awareness Advertising 279

Adweek

JANUARY 31, 2023

has released an ad that aims to increase brand awareness and help more. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig. AJ Bell, one of the largest investment platforms in the U.K.,

Brand Awareness 276

Brand Awareness 276

Adweek

AUGUST 2, 2022

Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Affiliates 264

Affiliates Brand Awareness Media Marketing 264

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views.

Click Through Rate 138

Click Through Rate Brand Awareness Audience Conversion 138

Martech

JANUARY 14, 2025

While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. Your ad dollars are better spent raising brand awareness in more targeted ways.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Brand Awareness 121

Brand Awareness Conversion MarTech Advertising 121

Adweek

NOVEMBER 21, 2022

brand awareness campaign. Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. Released on Nov. 21, the "Tech.

Electronics 246

Electronics Brand Awareness Marketing 246

AdExchanger

DECEMBER 11, 2024

And if youre stuck in the mindset that TV is just for brand awareness, its time for a serious rethink. Heres a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, youre missing out.

Brand Awareness 93

Brand Awareness Advertising 93

Martech

APRIL 15, 2025

Dig deeper: When and how to move beyond performance marketing to brand strategy Consider the full funnel For this illustration, lets simplify the marketing funnel into awareness, consideration and conversion. Awareness tactics make strangers to your brand aware of its existence.

ROI 82

ROI Marketing Brand Awareness Conversion 82

Martech

JULY 22, 2024

Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? Do they quantify the success of their efforts? Typically not. Yes, people might speak of that latest campaign, but what did it do for their client?

Marketing 120

Marketing SEO ROI Brand Awareness 120

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. The limitations of traditional marketing methods are glaring in university marketing.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. The following blog will discuss why SEO is important for businesses in 2022.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads.

ROI 118

ROI Finance Brand Awareness Conversion 118

Ad Rants

SEPTEMBER 27, 2022

It Increases Brand Awareness. If you want people to know about your startup, you need to increase your brand awareness. By sharing your content across different channels - from your website to social media to third-party sites - you'll get your brand in front of more people.

Brand Awareness 175

Brand Awareness Marketing Audience Media 175

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? That annual trade show that eats 20% of your budget but generates zero pipeline? The martech stack bloated with overlapping tools nobody uses? Streamlined. Transformed into focused programs that sales actually wants.

Marketing 123

Marketing Conversion MarTech Brand Awareness 123

Martech

OCTOBER 29, 2024

This analysis refines messaging by measuring emotional responses, recall, and brand awareness, ensuring the creative contributes to overall campaign success. To stay competitive, brands must move beyond resistance and invest in AI tools that unlock deeper insights, provide actionable recommendations, and streamline processes.

Audience 113

Audience Brand Awareness Marketing Conversion 113

Martech

AUGUST 14, 2024

Engagement: Messages are sent frequently to build brand awareness. Acquisition: When customers make a purchase and join the list they receive a confirmation. Onboarding: New customers receive a welcome message about the company.

Marketing 119

Marketing Machine Learning Brand Awareness MarTech 119

Martech

SEPTEMBER 17, 2024

Improved brand awareness. Aligning data with marketing goals Depending on the desired result, campaign-specific goals tell the story of an initiative that works well versus one that lands far off target. As you plan, it’s essential to align your data with specific marketing goals, such as: Lead generation.

ROI 114

ROI Marketing Conversion Rate Brand Awareness 114

Martech

APRIL 3, 2025

While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. When setting up brand awareness campaigns, clearly define your messaging and targeting. Email: Business email address Sign me up!

Conversion 97

Conversion ROI Brand Awareness Click Through Rate 97

Martech

AUGUST 7, 2024

For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven.

Brand Awareness 123

Brand Awareness Marketing Media Audience 123

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. When measuring the impact of creatives, marketers typically rely on circumstantial evidence. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio?

A/B Testing 119

A/B Testing Brand Awareness Communications Marketing 119

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. While many brands and businesses use social media to drive traffic to their website, what you should aim to do with social media is grow your brand's awareness, and one easy way to do this is by buying GMX accounts.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Martech

NOVEMBER 13, 2024

As Rudman pointed out, CEOs actively search for marketing leaders who can transcend traditional boundaries, translating brand awareness, demand generation and growth strategies into tangible financial results.

Marketing 131

Marketing CPL CPA Finance 131

Brid.tv

DECEMBER 30, 2024

Short-form video ads are particularly effective for building brand awareness and engaging audiences quickly. Most often larger brands use these ads to reinforce their market presence and maintain top-of-mind awareness. You Might Also Like : How to Make a Video Ad: Video Advertising 101 Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. However, the modern consumer journey is now more complex and fragmented.

Media 123

Media Impressions Audience Conversion 123