Brid.tv

MARCH 23, 2023

It’s not enough to just serve ads on your website and wait for the profit to flow in. To generate consistent revenue from ad monetization , publishers must regularly optimize their content and keep their website metrics on an upward trend. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

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Ad Colony

JUNE 14, 2022

The last few years in the ad tech space have been tumultuous, to say the least. Every app developer, publisher, and monetization manager has a story and I’ve been listening – serving as a sounding board. Another passion I have is measurability, led by the question “How did what we build impact the bottom line for our clients?”

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Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. What Is Preferred Deal? Then, the Ad Manager renders the ad on your website. There is no auction.

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AdvertiseMint

JANUARY 19, 2024

This blog post will discuss how to choose the best Facebook advertising agency for your business growth. What Are Facebook Marketing Services? These agencies devise strategic plans to reach the target audience through engaging and effective Facebook ad campaigns. A one-size-fits-all approach may not yield optimal results.

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. This blog gives answers to all this. What Is Unified Auction? bid at the same time for the ad inventory. bid at the same time for the ad inventory.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Automatad Inc.

NOVEMBER 23, 2023

We all know that SSPs help with yield optimization. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. What Are Supply-Side Platforms? No, there’s more!

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Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. You guys did me proud.” I just don’t know which half.”

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. These tech solutions are key to making ad auctioning quick and seamless. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business.

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Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. Find out what it means for you and your revenue stream in this blog post. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM).

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YieldBird

MAY 26, 2023

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Over the last few years, a lot has been written about ad blockers. of internet users are blocking ads. The growth of mobile ad blockers globally. How ad blockers work? What will be the results?

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Smart-Hub

NOVEMBER 6, 2023

In this exploration, we embark on a comprehensive journey through the realm of advertising methodologies, venturing deep into the perennial debate: Programmatic vs Direct Ads. Additionally, it may not always yield the desired response rate, resulting in inefficiencies in resource allocation. SmartHub's Features Have No Limits!

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Paleo AdTech

MAY 2, 2023

Andy was VP of pricing and yield management at Yahoo and helped lead a revamp and professionalization of the portal’s approach to pricing and selling ads. He brought on both Rapt (via our previous guest Tom Chavez ) and Right Media (via Brian O’Kelley ) to improve yield management and to gain access to demand on RM’s exchange.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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Automatad Inc.

APRIL 7, 2024

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. This blog curates the right approaches to overcome banner blindness with correct insights and factual information. Mobile banner ads get clicks, but 50% of them are accidental.

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Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? What is the future of adtech? What is adtech? Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

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Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. Nowadays, programmatic ads infrastructure is the primary way to sell ads. SmartHub's Features Have No Limits!

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Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers. All key players included.

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Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers. All key players included.

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Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. So, let’s dive in.

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Monetize More

NOVEMBER 8, 2022

But when you understand what bidflation really is — and how it’s costing some major publishers millions of dollars in lost revenue — you need to pay attention. This blog post breaks down what Bidflation is and how publishers can stop losing money from it. The ad is displayed to the user in seconds.

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Brid.tv

JULY 3, 2023

Table of Contents [ hide ] What Is User-Generated Content (UGC)? This can include social media posts, images, blogs, user-generated advertising, and video sharing. What makes a user’s content much more authentic is the real people’s experiences, genuine opinions, and perspectives. This type of content is much more trustworthy.

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Smart-Hub

OCTOBER 18, 2022

In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. In this model supply partners consistently offer ad impressions for sale, each time lowering the price threshold — until the impression gets sold. What is Prebid, Prebid.js

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Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog.

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Ad Wisey

AUGUST 2, 2022

Despite the fact that Performance Max will now be available for all accounts as a substitute for Smart Shopping ads, many users still struggle to understand which one is better and what possibilities they’ll now have. What Are Performance Max Campaigns in Google Ads? How Do Performance Max Campaigns Work?

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YieldBird

MAY 26, 2023

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Over the last few years, a lot has been written about ad blockers. of internet users are blocking ads. The growth of mobile ad blockers globally. How ad blockers work? What will be the results?

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech?

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Monetize More

NOVEMBER 22, 2022

Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. What is ads.txt? What Is Ads.txt 1.1? Ads.txt 1.1

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Automatad Inc.

FEBRUARY 1, 2024

If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. What Is Ad Loading Time?

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising.

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Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. To tackle this issue, many enterprises are outsourcing Ad Ops services. What is Ad Ops? What Do Ad Operations Managers Do?

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Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

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AdvertiseMint

NOVEMBER 22, 2023

Interests and pain points – what motivates them or keeps them up at night? Objections – what barriers might prevent them from buying from you? Starting an online business is exciting. But growing it can be hard work. You’ve probably been wondering how to scale your business online with so much competition around.

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Karola Karlson

AUGUST 30, 2022

So instead of focusing on tiny mistakes like using on the wrong Facebook ad campaign structure or missing out on email marketing automation, I asked everyone to take the macro-level view. What is a marketing audit? What are we doing wrong?” Ultra busy checking ad accounts…. The room was packed with marketers.

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