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Webinar Replay: 2023 Malvertising Preview

Ad Monsters

For example, “If you are updating a blog post or embedding JavaScript from somewhere that adds some kind of widget. We know that the bid stream is a very sensitive source of chunks of data that’s available to DSPs at large. Both SSPs and DSPs need them and they should use that leverage to help to affect change in the industry. .

Ad Tech 52
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Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

InMobi

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? An omnichannel DSP is meant to be a one-stop solution designed to work across a variety of channels like desktop, video, audio, OTT, etc. But how do DSPs actually work?

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Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

RevX

To help with this process, we've created a list of features that set apart the best DSPs from the rest. As there are a lot of DSPs in the market, how to choose the right one? You can analyze the worth of a DSP by its features, services offered, and adaptability to your requirements. Basic Features Of DSP.

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AdSense vs Ad Exchange: Battle of the Ad Titans – Which Will Reign Supreme?

Monetize More

In this blog post, we will answer common questions that publishers may have about Google AdX and AdSense, including their differences, how media buyers work with them, and how to get started with AdX. Google Ad Exchange, also known as AdX, is Google’s ad exchange where they connect multiple ad networks and DSPs with publisher ad inventory.

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POPS Partners with InMobi to Deliver Delightful Video Ad Experiences on Mobile 

InMobi

” Shedding more light, Sarika Tulsyan, Chief Revenue Officer - POPS Worldwide said, “InMobi is our top ad monetization partner that brings its global expertise to our region. POPS can be accessed programmatically on the InMobi Exchange through various DSPs including direct access via DV360.

Pop-Up 52
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How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

The immediacy and evolution of mobile advertising will mean that the top-of-funnel ads of yore will likely fall by the wayside, with marketers expecting more immediate and lasting results from all of their in-app ads. remains the top market, especially, programmatically, but China is rising fast. Continued growth of China: The U.S.

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App-ads.txt: Why Should Publishers Care?

InMobi

If you wish to understand more about how app-ads.txt works, do visit our earlier blog, “ IAB Extends Ads.txt to Apps ”. Top publishers like The New York Times and The Washington Post lose $3.5 As major DSPs decide to buy only app-ads.txt compliant inventory, publishers who do not implement app-ads.txt will see a decline in revenue.