Google Accused of Costing Brands Billions in Fraudulent Video Ad Placements
VideoWeek
JUNE 28, 2023
New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.
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