VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

MNTN

JUNE 15, 2022

Also on the content lineup, TV ads have broken free of the box and into a futuristic world of creative multi-device attribution, and our recent Audience Segment Reporting release will make it easier than ever to know the exact, high value customers responsible for driving those summer campaign conversions and revenue. Are You Ready?

A/B Testing 96

A/B Testing ROI Conversion Audience 96

MNTN

JULY 11, 2022

Next up, with a recession seemingly on the horizon, consumers and advertisers alike are turning to ad-supported streaming to save on costs and capitalize on high-quality inventory, respectively. Read the blog post here. Ad-Supported Streaming Could Be the Answer. Read the blog post here. Read the blog post here.

Conversion 105

Conversion Marketing Media Advertising 105

Martech

MAY 4, 2023

Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. Roku introduced an AI-powered contextual search that finds “iconic plot moments” in Roku content that would match a brand’s message and places their ads in real-time.

MarTech 107

MarTech eCommerce Conversion Media 107

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Pop-Up 92

Pop-Up A/B Testing Banner MarTech 92

Martech

SEPTEMBER 12, 2023

A content tool might be innovative (entirely new) for an organization that doesn’t regularly produce blog posts or other content. Report generation: Summarizing insights from data analysis in reports. Report generation: Summarizing insights from data analysis in reports. Use cases plotted on the two-by-two matrix.

MarTech 122

MarTech Media Marketing 122

All About Advertising Law

JANUARY 30, 2024

Episode 1 of the Ad Law Tool Kit Show, “Product Safety and Recalls,” is now available. law requires manufacturers, retailers, and marketers to report unsafe products to the Consumer Product Safety Commission (CPSC). Failing to report promptly incurs penalties, while voluntary recalls might prompt false advertising lawsuits.

Manufacturing 52

Manufacturing Conversion Retail Advertising 52

Fuel Lines

FEBRUARY 3, 2016

The subject of the interview is Douglas Burdett, former artillery officer, Madison Avenue ad man, stand-up comedian and the principal of Artillery, a small agency in Norfolk, Virginia. Today it’s blogging, podcasts, personal branding, public speaking and content marketing fueled by social media for inbound leads. It still is.”

Agency 253

Agency Marketing Media Advertising 253

Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. The updated version of Setup Assistant — expected early next year — will automatically do this and enable Goals and Google Ad links. New homepage design : This went live today.

Machine Learning 111

Machine Learning Cookies Impressions MarTech 111

Fuel Lines

AUGUST 17, 2017

All of the gathered survey data was published in a summary report of their findings. The most preferred resources for improving new business skills include: articles/blog posts and offline events. Click Here for a free copy of the RSW/US 2017 Thought Leader Survey Report. Ad Agency Prospects are Looking for Expertise .

Agency 254

Agency Marketing Media Advertising 254

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels. Two campaign metrics will be sunset.

A/B Testing 123

A/B Testing Education Conversion Conversion Rate 123

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events. This will appear as a key event metric in Analytics reports.”

Conversion 108

Conversion SEO Brand Awareness eCommerce 108

VideoWeek

SEPTEMBER 12, 2023

YouTube has announced new AI tools for monitoring compliance of its ads with its recommendations for best practices. Scratching the surface The announcement continues Google’s AI push at a rocky time for its ads business. Follow VideoWeek on Twitter and LinkedIn.

Ad Targeting 59

Ad Targeting Advertising Agency Media 59

Fuel Lines

FEBRUARY 7, 2013

As I was writing this report, I received an email from a client on the East Coast, an agency located across the Hudson River in New Jersey. Appeal and positioning were created through their niche blog which focuses content helps simplify intelligent systems marketing. Blogging (10.4%) 4. Over 41.5% LinkedIn (17.7%) 2.

Media 264

Media Public Relations Agency Communications 264

Fuel Lines

APRIL 1, 2016

My blog provides a consistent flow of inbound leads. I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. Ad agencies are target-less.

Agency 266

Agency Audience Marketing Media 266

Ad Colony

MAY 17, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Blog gives you deeper insight into our findings. Read the full report here. Stay tuned to our BRAG Blog as we take a look at the Finance category later this week! . What’s Next?

Food 82

Food Finance Conversion Marketing 82

MNTN

AUGUST 8, 2022

Also in the content lineup, our Director of Content & Research at MNTN, Tim Edmundson, shares some of the top takeaways from our MNTN Research organization from analyzing over 10+ million hours worth of ads. Why Roku’s Earnings Tell a Bigger Story of Ad Budgets. Read the blog post here. million on the Scoville heat index).

Marketing 98

Marketing Advertising 98

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

NOVEMBER 9, 2022

Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. Also, HubSpot also reported that 18% of U.S. 57% higher brand consideration. 24% higher brand favorability. 14% higher purchase intent.

Marketing 129

Marketing Information Technology ROI Retail 129

Martech

FEBRUARY 22, 2024

CallRail added AI-driven, self-reported attribution capabilities to its innovation program, CallRail Labs. New features include Centralized Blog Post Generation for WordPress and SeoToaster powered websites, Review Responses Generation, AI Marketing Assistant, AI anti-spam call and web form filter, Social Media Content Generation.

MarTech 92

MarTech Machine Learning SEO CPA 92

AdvertiseMint

DECEMBER 26, 2023

This blog post will explain the basics of Snapchat spam and how to avoid it. ” Opting for “Friends” ensures that only the real users you’ve added can send you snaps. Step 4: Block and report. Step 3: Block and report. Would you like to run Snapchat ad campaigns? Snapchat VS. TikTok

Pop-Up 52

Pop-Up Audience Agency Marketing 52

Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. Here are some of my personal tips to generate traffic to your blog. Optimize your blog’s content for search. Be sure to print your blog’s web address everywhere. No traffic, no leads.

SEO 274

SEO Agency Audience Media 274

VideoWeek

AUGUST 4, 2022

Now the tech giant is closing the service, announcing in a blog post: “From 1 October 2022, you will no longer be able to host any new or scheduled live shopping events on Facebook.” Meta added that it is shifting its focus to short-form video on both Facebook and Instagram. .”

Fashion 105

Fashion Audience Media Marketing 105

Ad Colony

MAY 27, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Blog gives you deeper insight into our findings. Read the full report here. Stay tuned next week as the BRAG Blog looks at Health & Fitness and News apps! Also, wait.

Food 84

Food Finance Marketing 84

Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. Research at the University of Pittsburgh discovered that Google Jobs showed higher-paying job ads to men more than it did to women.

MarTech 106

MarTech Audience Marketing Media 106

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Marketing reports in our business insights tool. All SEO reporting (built on GA and GA4). Google Analytics.

Cookies 120

Cookies Marketing Retargeting CPC 120

Martech

JULY 21, 2023

It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Rather than letting you produce an entire blog at once (which tends to yield generic, derivative content at best), HubSpot forces you to generate them in smaller segments.

Marketing 96

Marketing SEO MarTech Audience 96

TechCrunch Ads

JUNE 9, 2022

Google is expanding a verification program for financial services ads that it launched in the UK last summer after seeing what it describes as a “pronounced decline” in reports of ads promoting financial scams. million) for violating its financial services policies, culled from its 2021 Ads Safety Report.

Advertising 75

Advertising Marketing Finance 75

AdvertiseMint

JANUARY 22, 2024

This blog post will explore everything on Google Analytics 4 (GA4). This event-centric approach provides a more detailed understanding of user engagement, enabling marketers to tailor their Google Ads strategies accordingly. User-centric reporting. Double-check the details to ensure accurate tracking and reporting.

Marketing 52

Marketing Audience Agency Advertising 52

All About Advertising Law

FEBRUARY 2, 2024

Click here to download the entire Tool Kit , and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into the issue of product safety and recalls in this week’s episode. Reporting to the CPSC does not mean that a company has to actually engage in a consumer-level recall of the product.

Manufacturing 59

Manufacturing Advertising Retail Marketing 59

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

MarTech 58

MarTech Machine Learning SEO Conversion 58

MNTN

JULY 11, 2022

Next up, with a recession seemingly on the horizon, consumers and advertisers alike are turning to ad-supported streaming to save on costs and capitalize on high-quality inventory, respectively. Read the blog post here. Ad-Supported Streaming Could Be the Answer. Read the blog post here. Read the blog post here.

Conversion 52

Conversion Marketing Media Advertising 52

Martech

SEPTEMBER 19, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. When somebody gives you information via: An email lead A phone call Making a purchase Scrolling to the bottom of a blog Finding a location through their map tool. “I

Conversion 98

Conversion MarTech Marketing 98

MNTN

FEBRUARY 6, 2024

We recently ran a survey and found that 59% of advertisers are running Connected TV ads, and over three-quarters of US households own at least one Connected TV device. High viewability : Ads are unskippable and can be seen in full-screen mode, resulting in higher viewability rates compared to other forms of digital advertising.

Advertising 98

Advertising Viewability Retargeting Audience 98

Digiday

MARCH 29, 2023

Earlier this week, Google highlighted its efforts to be a good corporate citizen with its latest Ads Safety Report, plus the unveiling of its Ads Transparency Center — a repository of advertisers where third parties can search to verify where ad dollars are coming from. million advertisers’ accounts in 2022.

Ad network 63

Ad network Ad Tech Advertising Media 63

Ad Colony

MAY 19, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Blog gives you deeper insight into our findings. Read the full report here. I wouldn’t be surprised if these 3 jump from Transcenders to Leaders in the next report. What’s Next?

Finance 90

Finance Conversion Marketing Audience 90

AdvertiseMint

JUNE 29, 2023

Creating a professional advertising account with TikTok Ads Manager is an effective strategy to reach potential customers and monetize data-driven campaigns. In this blog post, we’ll explore how you can set up your ads manager account and take advantage of all that TikTok’s ad network offers. Select Audience.

Ad network 52

Ad network Audience Social Advertising Agency 52