VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. The decision dovetailed with a growing perception that Nielsen had not done enough to evolve its TV ratings systems in line with major changes in consumer habits. Top Stories.

Video Ads 52

Video Ads Retail Audience Media 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. In turn, advertisers bid on the inventory. How does it work? What are different margin types?

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

NewProgrammatic

SEPTEMBER 8, 2021

Digital advertising encompasses a wide range of advertising methods. And it might seem like just about anything in terms of advertising has been done already. The bravest attempts at pioneering in advertising, such as Uber’s clever drone campaign , have left the world speechless. Contextual advertising.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

JULY 14, 2020

Some popular examples of SaaS companies include: Salesforce. Sales motions give your salespeople a more definitive picture of how they should be selling your product and whether they’re doing it right. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is SaaS?

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

DECEMBER 6, 2019

For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. One exciting example of AI in practice is chatbots (more on that later). Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126