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U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns

Digiday

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). But for media companies, adding the “reject all” option is not a simple bit of code. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 66
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9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. SmartHub's Features Have No Limits!

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Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Ad Monsters

Shoppable online advertising is evolving beyond static banners and pop-ups. Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience.

Media 67
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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

Pop-up ads Pop-up advertisements are notorious for disrupting user experience. Pop-ups are generally despised since they can be bothersome and make navigating more difficult. Pop-ups are generally despised since they can be bothersome and make navigating more difficult.

Pop-Up 52
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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Digiday

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Working predominantly with Lumen in Europe and Adelaide here in the U.S.

Media 65
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Here is an example of a banner ad placed at the bottom of the screen.

ROI 64
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Where is Digital Marketing Headed?

Martech Series

To give you some perspective: It took us 500 years to go from the invention of the printing press to the rise of mass media, which gave us TV, radio and newspapers. Yet, it only took a couple decades for the media landscape to be transformed yet again by the advent of Web 2.0. Considering these recent changes, what comes next?

Marketing 118