U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns
Digiday
JANUARY 28, 2024
that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). But for media companies, adding the “reject all” option is not a simple bit of code. The ICO warned upwards of 100 of the top sites in the U.K.
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