MNTN

AUGUST 16, 2023

And because we want you to crush it this year, we’ll even help get your audience targeting started right now. Check out some of these in-market audiences (or just bookmark this page for future reference). Audience Name: Shopping Enthusiasts Audience Provider: Datalogix Why they’re valuable: One word, endless audiences.

Audience 52

Audience Retail Marketing 52

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. Engaging Content CTV platforms offer a wide range of engaging content that caters to diverse audiences. Want your ads to hit home? Here’s everything you need to know.

Audience 52

Audience A/B Testing Entertainment Advertising 52

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. The question is, how do you ensure your content reaches the right audiences? billion users. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech

JUNE 26, 2023

Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts.

Audience 106

Audience Food Marketing MarTech 106

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Read more: iHeart creates ad network. Processing.Please wait.

Audience 87

Audience Machine Learning Ad network Media 87

Martech

APRIL 18, 2022

advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. It pointed to a report by the Video Advertising Bureau, which said in 2017 Facebook’s estimates of audience reach in every U.S. state were higher than the states’ populations. Why we care.

Audience 101

Audience Advertising MarTech Media 101

Ad Monsters

OCTOBER 20, 2022

We knew the industry and the limitations of using cookies. We knew that what we’re using today: cookies and mobile IDs are not going to cut it. . Eventually, the market caught up with us and our view of building alternative identities, but the initial trigger was efficiency. Obviously, Safari was already there.

Audience 77

Audience Cookies First-Party Cookies Ad Tech 77

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Recognizes Power of Gaming Audience. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Food Education Ad Tech 98

PubMatic

SEPTEMBER 7, 2022

The former looks at the flow of ads from buyers to publishers and is focused on protecting publishers and their audiences from malvertising and allowing publishers to tailor ad quality preferences. Solutions that address these are critical for publishers to strike the right balance between growing ad revenue and protecting their audience.

Audience 78

Audience Shipping eCommerce Advertising 78

VideoWeek

FEBRUARY 7, 2023

But despite ITVX rivalling All 4 in terms of sheer programming volume, the Channel 4 streamer has had eight years to establish itself, leaving ITVX with a catch-up proposition of its own. Since ITVX launched in December, the broadcaster has reported a 55 percent YoY rise in streaming hours, alongside a 65 percent increase in online users.

Audience 72

Audience Advertising Entertainment Retail 72

Martech

MAY 16, 2024

How can you use software to build a lead-generation engine that delivers big results? With the right approach, you can use automation software to deepen connections, deliver value, and deliver qualified leads to the sales team. Create Micro-Segments Micro-segmentation extends beyond traditional audience segments.

A/B Testing 119

A/B Testing Marketing Audience Conversion 119

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Discovery Plus in Europe.

Audience 97

Audience Marketing Pop-Up MarTech 97

Digiday

MARCH 7, 2023

So marketers have had to diversify their spend — and content — to reach different audiences with different needs. At the same time, those audiences have only become more siloed across social media channels. [Agencies] have to be balancing reach with engagement. “But now they have to be balancing reach with engagement.”

Audience 68

Audience Media Marketing Agency 68

VideoWeek

FEBRUARY 20, 2023

But it’s not necessarily the case that these awards shows aren’t of interest to audiences anymore. For international audiences, there was the classic full live stream of the event (which was broadcast by ITV in the UK). But Probst says YouTube is increasingly using AI to help target campaigns across various formats.

Audience 52

Audience Brand Awareness Advertising Ad Tech 52

VideoWeek

MAY 16, 2024

Unlike Amazon, Netflix didn’t move users across to its ad-supported tier once it launched, meaning it’s been a slower process building up its ad-supported audience. Longer term, Netflix says building its own in-house ad tech stack will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact.

Ad Tech 104

Ad Tech Audience Retail eCommerce 104

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? We can use AI-driven chatbots to streamline customer service and online sales. We still need to use our brains.

Marketing 135

Marketing Machine Learning Audience MarTech 135

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report.

ROI 120

ROI Machine Learning Marketing Audience 120

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Using natural language prompts to create audience segments is a capability becoming increasingly common in the martech space. These include: Audience of One.

Audience 103

Audience MarTech Marketing 103

Martech

MAY 8, 2024

Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns. Campaign Builder offers not only AI-powered content creation but also the capability of identifying the best channels to reach a desired audience. What is BrandKit?

Non-Profit 99

Non-Profit Communications MarTech Audience 99

Unruly

APRIL 7, 2022

Comscore’s Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns. The partnership enables Tremor Video and Unruly’s advertising clients to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV.

Audience 52

Audience Cookies Advertising Media 52

Martech

MAY 1, 2024

This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered by AI. Customer retention goal. Why we care.

ROI 107

ROI Conversion MarTech Audience 107

Martech

MAY 2, 2024

StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based on presentation topic and audience type (e.g. What do Facebook-parent Meta and the Catholic faith have in common?

MarTech 88

MarTech Retargeting Audience Impressions 88

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. But Brainlabs saw an opportunity there — a chance to connect with a new audience and do it when they were deciding to travel.

Machine Learning 113

Machine Learning Audience Brand Awareness Conversion 113

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Synchronize audiences with Marketing Cloud.

Marketing 107

Marketing Audience MarTech Conversion 107

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports.

Machine Learning 102

Machine Learning Conversion Rate Audience Conversion 102

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. They must provide real value in the right place at the right time.

Retail 107

Retail Marketing Fashion Audience 107

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Audience 117

Audience Entertainment MarTech Marketing 117

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead.

Communications 117

Communications Audience Marketing Impressions 117

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. And this brings us to the marketing fundamentals gap.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

MAY 14, 2024

But, all too often, this approach missed the mark when it came to the nuanced targeting of specific, niche audiences, leading to ads being placed alongside content that did not align with or engage the intended consumer base. Much of that focus is around testing all the alternative IDs that have flooded the market.

Machine Learning 99

Machine Learning Advertising Cookies Conversion Rate 99

Martech

DECEMBER 4, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt: Is using third-party audience data worth it for advertising? Data quality and accuracy: It’s crucial to evaluate the quality and accuracy of the third-party data being used.

Advertising 101

Advertising eCommerce ROI Audience 101

Martech

OCTOBER 4, 2023

Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools.

Ad Space 124

Ad Space Audience MarTech Advertising 124

Martech

MAY 16, 2024

The Senate roadmap doesn’t point us toward a future in which patients, workers, and communities are protected from the current and future excesses of the use of AI tools and systems. A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday.

MarTech 94

MarTech Conversion Affiliates Audience 94

Martech

APRIL 25, 2024

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. .’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. TV is as efficient as it is effective.

Marketing 116

Marketing Machine Learning Audience Communications 116

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. and to customize the creative using generative AI. and to customize the creative using generative AI. Advertisers and agencies using Flight Control have two options for the creative used in audio ads.

Video Ads 112

Video Ads MarTech Audience Impressions 112

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Good news if you are running very late on dealing with holiday cards like I am. Get MarTech!

MarTech 116

MarTech Audience Conversion Marketing 116