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Your MNTN Audience Builder Just Got the HGTV Treatment

MNTN

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. Want a Closer Look?

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The Effect of Hollywood on Creative Marketing Content

Adweek

The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption.

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How AI is Transforming Social Media Advertising

Basis

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. Maybe… or maybe not.

Media 76
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Manage CTV Like a Social Marketing Wiz

MNTN

Social marketers are talented in the art of optimization. A key audience doesn’t convert? While traditionally TV has been an (expensive) upfront commitment that meant you sent your ad off into the wild and let it run its course, Connected TV allows for marketers to optimize throughout the campaign, similar to social channels.

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Where social media fits into a comprehensive programmatic strategy

illumin

Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Social networks prove to be the major exception. They’ve made it relatively easy to target audiences at scale in an in-app environment.”

Media 52
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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Social advertising. Diverse social media campaigns. Importance.

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CPG Strategy 101: Understanding the Modern Consumer Journey

Digital Remedy

But how do you cut through the clutter and ensure that you’re #1 in your target audience’s thoughts in such a highly saturated playing field? Consumer Buying Trends With CPG Brands CPG advertisers not only have to accommodate industry challenges but also shifting buying trends.

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