Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Display advertising. They are marked as ads to avoid any confusion.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

illumin

OCTOBER 4, 2023

Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Social networks prove to be the major exception. They’ve made it relatively easy to target audiences at scale in an in-app environment.”

Media 52

Media Geo targeting Display Advertising Audience 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. See here below to check on an example of an in-display ad!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Basis

MARCH 22, 2023

This could be contributing to the decline in social advertising share over the past elections. However, the major social media ad vendors have also implemented restrictive policies for political advertising, in addition to having younger audiences (who are low-propensity voters).

Advertising 74

Advertising Impressions CPM Cookies 74

Banner Flow

DECEMBER 7, 2016

It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

Single Grain

AUGUST 1, 2019

Proportion of traffic from different social networks. Pictures of banners used for display ads. Audience interests. It’s great for monitoring competitors’ display advertising and search engine marketing strategies. Keywords driving organic search traffic. Keywords driving paid search traffic.

SEO 101

SEO Banner Marketing Advertising 101

Single Grain

AUGUST 1, 2019

Proportion of traffic from different social networks. Pictures of banners used for display ads. Audience interests. It’s great for monitoring competitors’ display advertising and search engine marketing strategies. Keywords driving organic search traffic. Keywords driving paid search traffic.

SEO 80

SEO Banner Marketing Advertising 80