article thumbnail

Where social media fits into a comprehensive programmatic strategy

illumin

Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Social networks prove to be the major exception. They’ve made it relatively easy to target audiences at scale in an in-app environment.”

Media 52
article thumbnail

10 Best Tips for Marketing of Business Services

AdvertiseMint

Applying these techniques lets your target audience know about the services you offer. AdvertiseMint, the premier social advertising agency specializing in Facebook & Instagram ads, can assist you. Are you looking for ways to market the services of your business effectively?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Social ads are not exclusively restricted to platform ads.

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

article thumbnail

100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Sprout Social ) 4 of 5 LinkedIn users drive business decisions.