Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

AdvertiseMint

DECEMBER 19, 2024

By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. This, in turn, affects the overall return on investment (ROI) of the campaign. Another strategy is to adjust targeting settings to reach new audience segments. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results. Here are other examples of when to use SEO or paid ads.

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SEO ROI Conversion Rate Conversion 52

Single Grain

APRIL 27, 2025

Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. This metric can help advertisers look into their campaign efficiency, if theyre reaching the right audience, and if their ads are boosting conversions. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.

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Retargeting ROI Conversion Rate Pop-Up 52

illumin

DECEMBER 3, 2024

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS).

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. The hope is that all of this will lead to greater ROI. Retargeting. Retargeting What’s the best way to juice your numbers?

Retargeting 99

Retargeting Non-Profit ROI Conversion 99

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

AdvertiseMint

JANUARY 24, 2025

By defining your target audience , crafting compelling narratives, and using high-quality visuals and sound, you can create ads that truly engage. Identify and define your target audience using demographic and behavioral data. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement.

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A/B Testing Retargeting Conversion Rate Audience 52

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. improves ROI and can help your brand become a revenue-generating machine on LinkedIn. This is where Karrot.ai Heres why Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Single Grain

APRIL 15, 2025

Key Highlights Well-structured LinkedIn ABM pipelines can improve conversion rates by up to 40% compared to disconnected campaigns 97% of marketers report that ABM delivers a higher return on investment than other marketing strategies End-to-end pipeline visibility enables accurate attribution of LinkedIn ABM’s impact on revenue Integrated technology (..)

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

AUGUST 25, 2020

As a result, your ROI will be higher. All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. There are many more audiences you can add that are relevant to your ads, so be sure to take the time to go through them. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

InMobi

MARCH 11, 2025

Channel Mix: Agencies help advertisers balance mobile-first and web-first approaches, maximizing in-app engagement, push notifications, and gamification for mobile users while leveraging SEO, content marketing, and retargeting for web users. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Single Grain

JUNE 17, 2025

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. increase in favorability among B2B audiences, a 7.1% Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 lift in awareness, and a 9.5% improvement in ad recall.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

illumin

APRIL 16, 2025

From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Identify your audience Now that youve identified the goals and objectives as well as the problems you want addressed, the next thing you need to consider is your target audience.

Education 79

Education Advertising Marketing Audience 79

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

RevX

FEBRUARY 6, 2022

This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back. That's where mobile app retargeting comes in to win your users back again. What is Mobile App Retargeting? App Trends for Valentine's Season.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. Maximizing ROI with Dynamic SVG Advertising Dynamic SVG ads represent more than just another ad format.

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? What are the best Instagram audience targeting options to use?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JUNE 15, 2020

How a Brand Persona Plays Into Effective ROI. * 3) Allocated the Budget to the Most Relevant Audiences. In the case of TSF, there was no need to limit the age range of their audience. We also saw that there was no need to exclude men, as they make up 25% of their audience. 4) Opened Up Retargeting to ALL Products.

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

APRIL 13, 2025

The journey from traditional LinkedIn advertising to ABM-driven approaches typically follows three stages: Broad awareness : Targeting wide professional audiences based on general criteria. Segmented marketing : Dividing audiences into industry or role-based segments. Implemented account-based retargeting to reinforce key messages.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Cross-channel attribution is complex.

Media 59

Media SEO Marketing Healthcare 59

MNTN

JANUARY 10, 2025

Cost-effective : CTV and OTT advertising are often more cost-effective than traditional TV advertising, as they can reach the same audience for a lower cost. Additionally, advertisers can avoid paying for ads that do not reach their intended audience. This makes it easier to optimize campaigns and improve ROI (return on investment).

Advertising 52

Advertising Viewability Retargeting Audience 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. Display ads can also be an effective solution if it is essential to target a niche audience.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 10, 2025

LinkedIn’s matched audiences feature allows for precise targeting of specific accounts and decision-makers. Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%.

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

MNTN

JUNE 12, 2025

Connected TV (CTV) has transformed the biggest screen in the house into a performance channel, giving brands the power to reach high-intent audiences with digital-level precision and real-time results. Connected TV advertising allows brands to reach their audience on smart TVs, OTT devices, and various other CTV platforms.

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illumin

MAY 15, 2025

A huge space calls for smarter audience targeting Home and garden can be quite a broad and huge category, as it covers various market segments. That said, it can create huge opportunities for your business to target various audiences. You must think outside the box in terms of selecting the right audience.

Advertising 97

Advertising Marketing Retail Audience 97

Single Grain

APRIL 8, 2020

6 – Create Special Retargeting videos. If you are trying to reach a cold audience, it would be better to create slightly longer ads that tell people a bit about who you are. But if you are retargeting people who visited your blog or people who have abandoned their cart, you need to create special retargeting videos for them.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130