Ad Colony

JUNE 13, 2022

Mobile Ad Spend Expected to Hit $350 Billion This Year. And according to the latest research, revenue is nowhere near slowing down with mobile ad spend expected to hit $350 billion this year. So while marketing certainly might get easier, it still will be those that can be nimble and flexible who will find success.

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

MNTN

NOVEMBER 3, 2022

Mobile and social media advertising used to be a one-two punch for advertisers. When both avenues arrived on the scene, they offered something unique that no other ad channel had: the ability to target specific audiences, measure campaign performance, and always reach the consumer—as most people always have their mobile device on hand.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

PubMatic

MAY 25, 2022

Recently, Comscore announced a product that connects deterministic audiences to contextual signals to increase the scale of this approach, and other data companies are likely to follow with offerings of their own. At the same time, consumers get a better user experience because they see ads that are relevant. Gaming for Brands.

Mobile Ads 57

Mobile Ads Impressions Audience Media 57

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

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Display Advertising Mobile Ads Banner Advertising 52

Digital Turbine

JUNE 13, 2022

Mobile Ad Spend Expected to Hit $350 Billion This Year . And according to the latest research, revenue is nowhere near slowing down with mobile ad spend expected to hit $350 billion this year. So while marketing certainly might get easier, it still will be those that can be nimble and flexible who will find success.

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Mobile in-app advertising has many advantages, but also some downsides. This is, of course, easier said than done.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Playwire

MAY 15, 2022

Mobile apps need healthy incoming revenue to survive, and they need to increase it over time to grow and thrive. Mobile app revenue tends to stagnate after the initial push to establish the app's audience base. But several tried-and-true methods can help you take your mobile advertising revenue to the next level.

Mobile Ads 52

Mobile Ads Audience Advertising 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.

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Mobile Ads Cookies Click Through Rate Audience 52

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

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Advertising Mobile Ads Ad Targeting Audience 75

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today.

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Advertising Banner Mobile Ads Mobile Search 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Digiday

NOVEMBER 5, 2023

For years, mobile game developers have used user acquisition tools such as AppLovin’s AppDiscovery program to get their products in front of targeted demographic groups via mobile ads.

Mobile Ads 82

Mobile Ads Audience Media Marketing 82

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? times more engaging than longer-form content. billion by 2025.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns.

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Advertising Mobile Ads MarTech Audience 135

Martech Series

JANUARY 23, 2023

11,556,947 helps protect many of the core technologies on which FullThrottle platform capabilities have been built including audience identification, lifecycle acceleration, and lead generation. Our clients can be confident that we offer an unsurpassed solution for identifying and measuring high-value audiences.” “The

Cookies 89

Cookies Audience Mobile Ads MarTech 89

InMobi

SEPTEMBER 27, 2016

There are various micro-moments that present themselves throughout the event, and advertisers need to find creative ways to engage an audience that is constantly second-screening. These events, amongst others, offer advertisers a chance to reach a larger audience, across the various micro-moments that present themselves during an event.

Mobile Ads 52

Mobile Ads Audience Advertising Media 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

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Ad network Mobile Ads Header Bidding CPM 66

InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

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Ad network Mobile Ads Rich Media Entertainment 40

Digital Turbine

NOVEMBER 16, 2022

Digital Turbine partnered with GWI to conduct in-depth research around the world to find out holiday shoppers’ preferences, purchase intentions, approaches to mobile ads, and the frequency of their mobile gaming activities during the festive season. . Offering the best deals only matters if its reaching your audience.

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Mobile Ads Retail Audience 98

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. These include mobile banner ads, video ads, interstitials, native ads, and more.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

AdvertiseMint

OCTOBER 20, 2023

Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience. How Does Mobile Marketing Work?

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Marketing Conversion Rate Mobile Ads Communications 75

VideoWeek

APRIL 9, 2024

Roche concurs that the resulting loss of measurability and addressability would “send the industry back 20 years” in terms of publishers’ ability to engage with audiences. He notes that publishers can currently sell 50 percent of their audience, the proportion that supports cookies.

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Cookies Mobile Ads Agency Audience 119

illumin

MARCH 12, 2024

Mobile ads provide the ideal opportunity to create tailored ads for targeted audiences. Personalized mobile ads ensure marketers have the biggest impact possible by providing users with engaging and relevant messaging, helping to build and maintain a positive relationship between brands and their audience.

Mobile Ads 110

Mobile Ads Marketing Audience Ad Tech 110

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. The widespread adoption of bidding also helps brands find the right audience.

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A/B Testing Header Bidding GDPR Mobile Ads 59

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Meanwhile, with Netflix and Disney Plus investing in ad-supported versions of their services, inventory is expanding to meet the demand.

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Cookies Mobile Ads GDPR MarTech 101

Ad Monsters

FEBRUARY 20, 2024

. “Beyond constructive criticism, it’s important to highlight that even though the Privacy Sandbox APIs may not provide a direct replacement for third-party cookies and mobile ad IDs, that should not be the ultimate goal. Unlike current practices, buyers still receive the page URL in ad requests.

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Cookies Ad Exchange Mobile Ads Audience 95

PubMatic

MAY 8, 2024

Moreover, fostering direct communication between sell-side and buy-side stakeholders is crucial to educating buyers about the inherent value of mobile ads and the immense potential of mobile users. Cultivating a User-Friendly Ad Environment App developers are struggling with the balance of ad monetization and user experience.

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Education Ad Tech Communications Audience 52

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Digital Turbine

JUNE 12, 2023

With mobile ads serving as the perfect platform to get parents’ attention, brands can unlock the full potential of their summer campaigns. By implementing comprehensive mobile strategies, brands can tap into the significant amount of time parents spend on mobile devices daily. Contact us to learn more.

Mobile Ads 52

Mobile Ads Audience Marketing 52

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. By partnering with the Digital Turbine team, audiences were able to engage with the product in gamified and entertaining opportunities of the mobile gaming industry.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography. That problem is a thing of the past now.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

VideoWeek

APRIL 23, 2024

Targeted investment Indeed the loss of targeting capabilities can have signficant ramifications for digital ad spending. In 2022, Apple’s privacy changes saw mobile ad spend slow to 4 percent growth, according to the research. billion. “As

Cookies 59

Cookies Advertising Entertainment Retail 59

Digital Turbine

DECEMBER 14, 2022

China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. What can app developers do to source the right ads for APAC audiences?

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