Martech Series

MARCH 7, 2023

Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions. Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions.

MarTech 74

MarTech Audience Marketing Advertising 74

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. This technological evolution has extended to audio formats. What is audio advertising?

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Martech Series

NOVEMBER 18, 2022

It means putting in place a professional audio-visual setup for your webinar activities. This guide will cover how you can build a great audio-visual setup for fuss-free recordings and deliver your audience an interactive and engaging webinar experience. What Are the Major Components of Audio-Visual Systems? Microphones.

Audience 89

Audience Entertainment MarTech Marketing 89

Martech Series

SEPTEMBER 23, 2022

Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising.

Audience 86

Audience Marketing Entertainment MarTech 86

Digiday

MARCH 29, 2023

Ann Piper, head of client partnerships, vertical team , Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. Recent reports anticipate the global digital audio advertising market will top $8.9

Marketing 60

Marketing Audience Media Advertising 60

Ad Monsters

JANUARY 11, 2023

Audio advertising is really taking off in the US. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. . Placing empathy and transparency at the core of their messaging, brands need to hone in on building trust with their audiences.

Entertainment 85

Entertainment CPM Audience Media 85

Martech Series

SEPTEMBER 22, 2022

createAIvoiceovers is online audio conversion text-to-speech tool that harnesses synthetic speech technology to create quality AI voices. Create AI Voiceovers.com, a next-gen on-demand synthetic text-to-speech platform that produces very lifelike voices for education, marketing, entertainment, and overall audio content production.

Education 96

Education Entertainment MarTech Conversion 96

Basis

FEBRUARY 1, 2023

Audio is everywhere. And digital audio? Today, we’re digging into all this and more as we explore the state of digital audio in 2023. How do people today tune into digital audio? In 2020, time spent listening to digital audio surpassed traditional radio. And just where are people tuning in to digital audio?

Advertising 71

Advertising Ad Tech Media Audience 71

Martech Series

MARCH 7, 2023

Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions. Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions.

MarTech 52

MarTech Audience Marketing Advertising 52

Smart-Hub

JULY 3, 2023

Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. In today’s dynamic market, digital audio advertising remains increasingly popular. SmartHub's Features Have No Limits!

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Martech Series

JULY 13, 2022

Solution Partner Allows Marketers to Work With Podcast, Audio Influencers Seamlessly. Central to the relationship, Vennly will introduce brands to IZEA’s network of influencers in the audio media marketplace, and Vennly will join the fast-growing IZEA Solution Partner Program. IZEA Worldwide, Inc., IZEA Worldwide, Inc.,

MarTech 79

MarTech Communications Media Audience 79

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Digiday

SEPTEMBER 12, 2022

At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the next year. The audio business is continuing to grow on platforms, from live streams to exclusive shows, with varying success. of all online audio investments. Audio ads are a strong format at the moment.”.

Marketing 70

Marketing Audience Media Mobile Ads 70

Martech Series

SEPTEMBER 21, 2022

Agora’s new report also found that 60% prefer to use a service with spatial audio in the Metaverse. a pioneer and leading platform for real-time engagement APIs, announced the results of a commissioned study that examines Gen Z preferences regarding spatial audio. Key results include: Spatial Audio Awareness is Growing.

MarTech 82

MarTech Audience Marketing Communications 82

Basis

SEPTEMBER 6, 2022

“Did you hear the one about audio advertising? …OK, so terrible puns aside, there’s no denying that digital audio—and digital audio advertising—is having a moment. The numbers behind this phenomenon are fairly remarkable: the percentage of Americans who consume streaming audio has more than doubled since 2012.

Conversion Rate 82

Conversion Rate Conversion Entertainment Ad Tech 82

Basis

FEBRUARY 20, 2023

Audio has always had the feel of an intimate medium, that trusted voice conversing directly with us one-to-one. But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. But what consumer listening habits can marketers tap into to drive performance?

Advertising 67

Advertising Pop-Up Entertainment Media 67

Media Math

AUGUST 18, 2022

It’s expected to hold about 61% of the entire gaming market share in 2022 and is estimated to be worth USD$139.5 In a recent study with YouGov, it was found that players of mobile games would prefer audio ads over other forms of in-game advertising if they wouldn’t interrupt game play. billion by 2026. Facebook.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Martech Series

JANUARY 16, 2023

The latest statistics show more than five million podcasts are clamoring for a solid listener base, but one game changing marketing company has the solution to low viewership and engagement. With more than 70 million podcast episodes waiting to be heard, Audience Unleashed is ready to take on the challenge.

Audience 86

Audience Marketing MarTech Advertising 86

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Why we care. Image: IAB.

Marketing 103

Marketing Audience MarTech Entertainment 103

Digiday

NOVEMBER 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Conversion 64

Conversion Audience Media Marketing 64

Digiday

DECEMBER 23, 2022

As brands look to associate themselves with engaging and reliable content, publishers are meeting advertisers’ needs by increasingly leveraging audio and video as storytelling and monetization tools. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.

Advertising 64

Advertising Audience Video Ads Brand Awareness 64

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Get the daily newsletter digital marketers rely on.

Audience 82

Audience Machine Learning Ad network Media 82

Digiday

JULY 8, 2022

Podcasts are a powerful medium for sharing stories, and listeners worldwide are drawn to this type of immersive audio storytelling. As more consumers are drawn to streaming audio, brands are taking notice and adapting their omnichannel approach accordingly. . Streaming audio content results in improved moods and increased engagement.

Entertainment 62

Entertainment Pop-Up Audience Brand Awareness 62

Adweek

JUNE 22, 2022

Each of these is a new pathway to meet audiences where they are. And in the realm of multisensory marketing, one opportunity. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles.

Marketing 307

Marketing Audience 307

EGC Group

JULY 1, 2022

Whether that story is a feature-length production or an ad that is designed to connect a brand to its target audience, video makes clear and immediate impact. So much attention and care goes into getting the right imagery on camera, that one other component to video production can get easily overlooked: audio.

Audience 52

Audience Marketing 52

Martech Series

JUNE 28, 2022

Investment In Independent, Audio Measurement Platform Comes at A Time When Audio Ad Spending Soars to Record-Levels. Veritonic, the industry’s comprehensive audio analytics and research platform, announced it closed a $7.5 Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

ROI 52

ROI MarTech Audience Agency 52

Digiday

SEPTEMBER 8, 2022

Yesterday, two major brands in audio had competing product debuts on separate coasts. “When you look at the landscape, you have these incredible tech giants that are out there that are making TVs and laptops and phones and TV shows and music platforms and ad networks,” Bose Chief Marketing Officer Jim Mollica told Digiday.

Advertising 61

Advertising Fashion Audience Ad network 61

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

JANUARY 10, 2023

The Global Podcasting Market is anticipated to reach a valuation of USD 89.64 Podcast is referred to as an audio program which is presented to the audience in a digital format. Alongside, rising adoption of e-learning solutions across the globe and widespread urbanization are fuelling the growth of this market vertical.

Marketing 85

Marketing Education MarTech Conversion 85

AdvertiseMint

DECEMBER 10, 2023

Would you like to learn how to use Facebook Live marketing for your enterprise? Facebook Live marketing offers an incredible opportunity to engage with your target audience and showcase your brand dynamically and authentically. This article will discuss everything you need about Facebook Live video marketing.

Marketing 52

Marketing Audience Agency Advertising 52

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. Why we care.

Marketing 84

Marketing Entertainment Audience Retail 84

Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. Users can upload any picture and get a fully produced audio ad with a script, voice, music and sound effects in minutes. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform.

MarTech 111

MarTech Audience Conversion Marketing 111

MNTN

FEBRUARY 20, 2024

Benefits of Streaming TV Ads Streaming TV advertising offers several distinct advantages making it an absolute must for marketers, including: Precise Targeting : Streaming advertising uses sophisticated data analytics to specifically target demographics, interests, and behaviors, thereby making the ads more relevant and effective for each viewer.

Advertising 93

Advertising Marketing Audience AutoMobile 93

Adweek

JUNE 29, 2022

-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets, directly via the Spotify for Artists dashboard.

Marketing 237

Marketing Audience 237

Digiday

MARCH 28, 2024

To grow podcast listenership and help people discover new shows this year, The New York Times is experimenting with creating images and video on platforms like YouTube and its own audio app, according to Nina Lassam, vp of business and head of audience growth, audio at The New York Times. It’s such a mature landscape now.

Audience 78

Audience Media Marketing 78

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Now, let’s make a quick distinction.

Advertising 98

Advertising Marketing Retargeting CPA 98

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Social media networks often include uniqueness as a part of their algorithms so that they can better determine which content is best for specific audiences.

Retail 104

Retail Marketing Audience Communications 104