Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare 96

Healthcare Pharmaceuticals Demand Side Platform Marketing 96

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences.

Audience 129

Audience Healthcare SEO Impressions 129

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Martech Series

MARCH 1, 2023

Zero-trust architecture has gained paramount importance as the healthcare industry starts to include more connected Internet of Medical Things (IoMT) devices, augmented reality, and robotics within care pathways. Difficulties in the ability to identify, track, and verify all devices in their healthcare network.

Healthcare 96

Healthcare MarTech Audience Marketing 96

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech 120

MarTech Healthcare Finance Cookies 120

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Real-time translation will help reach global audiences. However, entire platforms have become suspect to certain audiences.

Healthcare 124

Healthcare Audience Marketing Media 124

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), It aims to give AI what it needs to deliver the right value to the human audience. The post Why high-consideration industries need AI optimization appeared first on MarTech. Email: See terms.

Healthcare 84

Healthcare Finance SEO Impressions 84

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Healthcare 105

Healthcare Pharmaceuticals Communications MarTech 105

Martech

MARCH 18, 2025

As with many applications on the martech stack, the power of call analytics platforms is in the data. These platforms can also aid in audience segmentation and targeting. This data can build personas or lookalike audiences for new campaigns. Vendors often differentiate their platforms by offering more advanced capabilities.

Machine Learning 86

Machine Learning GDPR Conversion Healthcare 86

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 98

Healthcare Machine Learning MarTech Conversion 98

Martech

OCTOBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. ActionIQ brings its CDP to healthcare. Read more here. Why we care.

Healthcare 115

Healthcare MarTech Communications Retail 115

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 98

Healthcare Manufacturing Retail Audience 98

Martech Series

SEPTEMBER 29, 2022

Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. 13% said healthcare apps, like ZocDoc and Doctors on Demand. Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen.

Healthcare 98

Healthcare Entertainment Education Audience 98

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 117

Healthcare Marketing Cookies Electronics 117

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 98

Healthcare Brand Lift GDPR Finance 98

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. DMP, DSP, ad exchange) that will use them as advertising audiences.

Marketing 136

Marketing Machine Learning Healthcare GDPR 136

Martech Series

AUGUST 2, 2022

The Silicon Valley-based event connects founders of the hottest venture backed, emerging and early-stage companies with an exclusive audience of venture capitalists, corporate investors, private investors, investment bankers, and strategic partners. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Healthcare 98

Healthcare Audience MarTech Marketing 98

Martech Series

SEPTEMBER 23, 2022

PM360 also named DeepIntent’s Patient Modeled Audiences platform as one of its ‘Most Innovative Products of 2020’ and its Healthcare Planner solution as one of the ‘Most Innovative Services’ in 2019. ” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Healthcare 98

Healthcare Pharmaceuticals MarTech Audience 98

Martech Series

SEPTEMBER 9, 2022

FullThrottle Technologies , LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target audiences and measure results, announced the appointment of Spencer Janis as the company’s new Vice President of Enterprise Partnerships. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 97

Healthcare MarTech Audience Conversion 97

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. followers) Get MarTech! Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. In your inbox.

Pharmaceuticals 126

Pharmaceuticals Electronics Healthcare MarTech 126

Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Advertising 98

Advertising Healthcare MarTech Audience 98

Martech

OCTOBER 11, 2024

At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Customers today expect immediacy. Processing.

Machine Learning 70

Machine Learning Communications Healthcare Retail 70

Martech Series

OCTOBER 18, 2022

Designed for use across all audiences and at every stage of the commercialization process, Elevalt serves as the foundation of the company’s data-driven approach to pharmaceutical marketing. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Pharmaceuticals 98

Pharmaceuticals Marketing Healthcare MarTech 98

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. The company exceeded its audience attendee goals by 300%.

Audience 98

Audience Healthcare Manufacturing Brand Awareness 98

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. Adhere to data ethics within our privacy landscape. What it is.

Marketing 141

Marketing MarTech Healthcare GDPR 141

Martech Series

JANUARY 12, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. With the acquisition, the combined employee and customer footprint across the United States and Europe helps bring MessageGears’ unique, data-connected approach to a more global audience.

Marketing 105

Marketing Healthcare MarTech Audience 105

Martech Series

SEPTEMBER 30, 2022

Indegene, a leading global technology-led healthcare solutions provider, and Tealium, announced a strategic collaboration to combine Tealium’s customer data platform (CDP) solutions with Indegene’s life sciences domain knowledge and advanced data and analytics expertise.

Healthcare 95

Healthcare MarTech Communications Audience 95

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? We built their first public websites.

eCommerce 109

eCommerce Healthcare MarTech Marketing 109

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Many of these innovations are changing how legal professionals are approaching their careers, and the need for continuing education is important to them.”

Conversion 98

Conversion Machine Learning Healthcare MarTech 98

Martech Series

SEPTEMBER 9, 2022

Prior to joining Intentsify, Ross led the B2B Marketing Executive service at Forrester and SiriusDecisions, a global research and advisory firm, where she empowered leading global CMOs with actionable intelligence, transformative frameworks, and expert industry guidance to deliver exceptional audience-centric go-to-market strategies.

Healthcare 98

Healthcare MarTech Conversion Marketing 98

Martech

AUGUST 17, 2023

This suggests that among the soccer crowd’s mass audience of 3.5 Other categories just outside the top 10 include Hotel, Restaurant, Government and Healthcare, according to SponsorUnited. Dig deeper: Will Women’s World Cup bring the prize audience marketers want? Get MarTech! Why we care. Image: SponsorUnited.

Healthcare 98

Healthcare Food Audience MarTech 98

Martech

FEBRUARY 5, 2024

and they are all super spammy feeling,” said Eric Dates, a veteran B2B marketer and a MarTech contributor. “The cost of the purchased lead isn’t just the cost from the lead broker,” said Natalie Jackson, Director of Demand Generation at CBIZ and a MarTech contributor. Get MarTech! appeared first on MarTech.

CPL 117

CPL Healthcare MarTech Finance 117

Martech Series

OCTOBER 20, 2022

He has extensive senior leadership within other organizations on the marketing side and he has run the gamut of product positioning and customer acquisition from healthcare to technology. Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon.

eCommerce 105

eCommerce Marketing Healthcare Food 105

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 115

MarTech Healthcare Retargeting Audience 115

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 117

Machine Learning Marketing Healthcare eCommerce 117

Martech

DECEMBER 11, 2024

In regulated industries like finance and healthcare, their role is critical to maintaining compliance and setting guidelines for responsible AI use. Its precisely how I developed an AI-powered ESL (English as a second language) platform for LATAM audiences. This was crucial for building trust and credibility with LATAM audiences.

Communications 110

Communications Education Healthcare Finance 110