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Programmatic 101: What is Retargeting and How Does it Work?

Basis

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial? Why, you ask?

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Cracking The Audience Addressability Code Through Google’s Privacy Sandbox

PubMatic

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox.

Audience 109
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User Consent and Privacy in Mobile Ads

The Ad Tech Blog

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data.

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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

Unlike traditional retail operations, a successful RMN requires a robust ad tech stack capable of handling ad inventory, audience segmentation, campaign management, and real-time bidding. Laws such as GDPR in Europe and CCPA in the U.S. impose strict guidelines on how retailers can collect and utilize customer data for advertising.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. GDPR, CCPA), is limiting marketers ability to target audiences with precision.

Media 59
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World Cup 2022 — Global Audience, Global Preferences

Digital Turbine

For advertisers, this means your perfect audience is almost certainly watching/reading about the World Cup. . The post World Cup 2022 — Global Audience, Global Preferences appeared first on Digital Turbine. Download the Global Infographic.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Universal IDs and Device Graphs 2.

Cookies 101