PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox.

Audience

The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data.

Mobile Ads

Digital Turbine

SEPTEMBER 7, 2022

For advertisers, this means your perfect audience is almost certainly watching/reading about the World Cup. . The post World Cup 2022 — Global Audience, Global Preferences appeared first on Digital Turbine. Download the Global Infographic.

Audience

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Universal IDs and Device Graphs 2.

Cookies

Ad Monsters

JULY 3, 2024

“If you own your first-party data and comply with regulations like GDPR and CCPA, you will be able to monetize your data, and that’s what advertisers want,” Martin explained. Video and multi-device streaming continue to gain the most momentum, particularly through contextual targeting to expand audiences across CTV and OLV.

Retail

Digiday

DECEMBER 19, 2022

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. Working with Flowcode positions Skkn by Kim for connecting “with our consumers, driving purchases and measuring the impact of the campaign with real-time analytics,” Kardashian told Digiday.

Pop-Up

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. Table of Contents What Are Third-Party Cookies?

Cookies

Ad Monsters

MARCH 31, 2023

To go beyond third-party cookies and understand your audience so that you can provide the best value data output, it all boils down to trust. “The Some Acronyms You Need to Know TCF & GDPR: When we think about this process, several acronyms come to mind, says Sood, one of which is TCF, Transparency and Consent Framework.

GDPR

illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs.

Advertising

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance.

Advertising

MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens.

GDPR

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. It uses the operation ` sendHistogramReport() ` to gather data from Protected Audience API and Shared Storage, providing noised summary reports.

Cookies

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Marketers using personalization tactics apply the insights gleaned from these audiences to guide customers through the buying process. Data-driven strategies. Marketing automation.

Marketing

Clearcode

JANUARY 18, 2022

Fortunately, there is a piece of marketing software that allows companies to collect their first-party customer data and build a central repository of client-oriented information and use it for audience activation. Segment existing and new audiences in a proper manner. Create a repository of GDPR consent decisions.

Advertising

Digiday

FEBRUARY 1, 2023

In January, Criteo and Magnite partnered to extend retail audiences into CTV advertising. And as targeting becomes limited by increasing privacy regulations such as GDPR and CCPA, CMI Media’s Harrison said marketers will have to focus more on the upper funnel to find their audience.

Retail

Smart-Hub

APRIL 1, 2024

Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in. What Are First-Party Cookies?

Cookies

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). But the industry must certainly move on, and advertisers must find a way to run cookieless targeting, cookieless retargeting, and cookieless attribution.

Cookies

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. Why Is Zero-Party Data Important?

GDPR

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. The bids are based on the target audience, ad placement relevance, and campaign goals.

Advertising

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. They buy an audience, not an ad space. define the target audience; set a purchase budget; view campaign statistics, and much more.

Ad Exchange

illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Are you ready to go cookieless? There may not be a need for dire panic just yet.

Cookies

Lemonads

OCTOBER 14, 2020

Drop-In Pixel Tracking Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page. SSL Certificates & GDPR Compliance Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised!

Conversion

Ad Ops Hero

MARCH 25, 2023

This comes in the face of some of the latest privacy laws, such as GDPR and CCPA. Gain Access to Predictive Insights With Google Analytics 4 While looking at past behaviors is helpful in understanding your audience, it doesn’t help you make proactive decisions. See Suggested Audiences Google Analytics 4 now suggests new audiences.

Audience

RevX

MAY 5, 2022

Audience Relevancy. Along with seeking quality in inventory, it is imperative to pursue quality in content and audience. Be sure to consider the following: Whether the DSP understands the intentionality of its audiences? How is 1P audience segmentation done for retargeting campaigns ? Brand Safety.

ROI

MNTN

AUGUST 23, 2023

For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. Compliance concerns: Violating data regulations like the GDPR and CCPA can lead to hefty fines and legal action. Secondly, cookieless attribution leads to reduced ad waste.

Cookies

Media Math

MAY 17, 2022

Parrable is a consent-based identity solution that is GDPR and CCPA compliant. Case Study: Parrable has shown to increase addressability by 60%+ by allowing brands like Spiceology to reach their target audience in third-party cookieless traffic. We are engineered for a future where brands, marketers and publishers own their data.

Cookies

Ad Ops Hero

MARCH 25, 2023

Templates for identifying audiences and targeting. This allows you to leverage Floodlight audiences across different inventory, channels, and devices available in Display & Video 360 (DV360). It also enables the right message to be served at the right time to the right audience. Rotation of ads.

Impressions

Single Grain

JANUARY 15, 2024

These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection. Preparing for a Cookie-less Future Businesses must now shift to alternative strategies for tracking and engaging with their audience.

Cookies

Automatad Inc.

APRIL 6, 2022

Is the Seller-defined Audiences framework better than Google Topics API? The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. Last Week’s Highlights. Ad Alliance of U.K. Publishers.

Header Bidding

Brid.tv

DECEMBER 21, 2022

Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . Lastly, the platform leverages header bidding technology and offers detailed ad and audience analytics. Ad Targeting Options. The better an ad performs, the higher the ad yield.

Mobile Ads

Single Grain

AUGUST 3, 2023

With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Since 86% of consumers prefer an authentic brand image, live-action videos will create more trust between you and your audience. Finally, advertisers can grow their audience by using CTV ads.

Display Advertising

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge.

Header Bidding

Lemonads

SEPTEMBER 21, 2020

It’s all about who you are, what you need, and how you need it to be done to drive your audience! Drop-In Pixel Tracking Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page. Instapage complies with the GDPR data privacy and security standards.

Affiliates

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. That’s the traditional retargeting that everyone knows and loves. For us, that’s not the most exciting use case.

Pharmaceuticals

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Understanding of the context of your audience and how to meet them where they are will be the next competitive advantage.” The rules of the game are changing.

Conversion