Remove Audience Remove Entertainment Remove Geo targeting
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T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.

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What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers

Ad Monsters

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. This is especially true when working with diverse audience data. to reach $1.9

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Growth of Location Based Marketing and Its Importance

Martech Series

The label is visible to the phone’s camera, and the app activates the label on screen which is changed to animated display and it educates as well as entertains the user. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

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It Finally Happened: CTV is More Popular than Linear

MNTN

No longer a secondary player to broadcast TV, Connected TV is now the dominant form of entertainment on TV screens across America. While it may have seemed inevitable—every year more people cut the cord while streaming subscriptions continue to rise—the milestone is a watershed moment for streaming. CTV’s Rise to Dominance.

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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting.

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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

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6 tips for creating an engaging mobile video ad campaign

InMobi

Thirty-second ads that are more entertainment-driven are better suited for tablet devices. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance.