Exchange Wire

NOVEMBER 30, 2023

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customise their inventory sourcing and build strategic, curated deals based on their specific [.]

Ad Tech 52

Ad Tech Audience Media 52

Martech Series

FEBRUARY 2, 2023

Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more.”

Entertainment 86

Entertainment Audience MarTech Media 86

The Ad Tech Blog

APRIL 15, 2024

This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. More DOOH inventory is becoming available to advertisers programmatically. and Canada.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Exchange Wire

JUNE 17, 2022

The post JCDecaux UK Launches Programmatic DOOH at Heathrow Airport appeared first on ExchangeWire.com. Programmatic [.].

Agency 52

Agency Advertising Audience 52

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. He pointed to a GroupM mid-year study that found DOOH growing 26% annually. Programmatic DOOH. Why we care.

Demand Side Platform 124

Demand Side Platform Retail Media Retargeting 124

More About Advertising

MARCH 30, 2023

Developed by Ocean Labs and Ocean Studios, DeepScreen Alive uses the world’s most advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with Out of Home audiences. The post Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre first appeared on More About Advertising.

Audience 40

Audience Advertising Ad Tech Media 40

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Contextual targeting is selecting an audience based on user search queries or watching similar site categories.

Advertising 52

Advertising Cookies Ad Space Audience 52

Exchange Wire

NOVEMBER 2, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today (November 3rd, 2022) announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, [.].

Ad Tech 52

Ad Tech Agency Audience 52

Martech

APRIL 19, 2022

Today, Neustar (owned by TransUnion) announced a partnership with digital out-of-home (DOOH) network Captivate LLC. The move aims at improving audience segmentation and targeting capabilities for DOOH advertisers. Advertisers can access Element One, Neustar’s proprietary audience segmentation platform. Why we care.

Impressions 109

Impressions Audience MarTech Advertising 109

Martech Series

JANUARY 9, 2023

Lemma, an independent Supply Side (SSP) Platform for DOOH & Phi advertising, a Naif Alrajhi Investment group company and UAE’s premium high-impact network of digital billboards, have partnered to make PHI’s widespread screen inventory available on Lemma’s DOOH SSP for programmatic purchase.

Advertising 73

Advertising Fill rate ROI Audience 73

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. This proprietary stack is designed to drive conversions and target audiences via custom data sets. They also provide new opportunities for audience interaction via QR codes.

Retargeting 112

Retargeting Audience Conversion MarTech 112

MNTN

APRIL 28, 2023

Digital out-of-home (DOOH) advertising is taking over, with brands increasingly allocating resources to this updated version of the medium. Consumers have to view DOOH ads. Brands Are Using DOOH to Grow Awareness and Drive Business For obvious reasons, out-of-home ad revenue took a hit during the peak years of COVID-19.

Real Estate 98

Real Estate Brand Awareness Audience Advertising 98

Martech Series

JUNE 28, 2022

Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America. The boutique, demand-side programmatic platform will focus exclusively at first on DOOH. According to eMarketer, programmatic DOOH spend in the U.S.

Media 91

Media Marketing ROI MarTech 91

More About Advertising

FEBRUARY 3, 2019

There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH. Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital.

Audience 107

Audience Media Finance Agency 107

Basis

APRIL 24, 2023

Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a uniquely agile way to reach consumers. DOOH has also brought us innovative new ways of advertising, particularly using video. billion by 2030. YoY in the US.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Why we care. Image: DPAA.

Retail 120

Retail Impressions Shipping Media 120

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. And 35% said that DOOH complements their digital plan. What they found.

Geo targeting 117

Geo targeting Advertising MarTech Audience 117

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. DOOH includes billboards, wallscapes, and posters seen while “on the go.”

Media 92

Media Advertising Brand Awareness Entertainment 92

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Basis

APRIL 24, 2023

Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a uniquely agile way to reach consumers. DOOH has also brought us innovative new ways of advertising, particularly using video. billion by 2030. YoY in the US.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Basis

JULY 19, 2023

Digital out-of-home (DOOH) is making quite a splash in the world of advertising. As of 2022, the global DOOH market was valued at $18.80 Put simply, when used as part of a holistic omnichannel strategy, digital out-of-home allows advertisers to reach audiences in key moments of impact. Even more, DOOH is ripe for creativity.

Audience 52

Audience Advertising Marketing Media 52

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time.

Marketing 59

Marketing Brand Awareness Education Audience 59

Exchange Wire

JUNE 2, 2022

Following ATS Madrid, John Dolan, VP Global Head of Media Sales at Broadsign, discusses why brand-building is vital in a landscape of increased audience fragmentation, and how DOOH can help advertisers to communicate their message and win audiences' attention in [.].

Communications 59

Communications Audience Media Advertising 59

AdPushup

SEPTEMBER 23, 2022

Digital Out-Of-Home Advertisements present a major opportunity for publishers to reach target audiences in a specific, real-world context and optimize revenue. Digital Out-Of-Home advertising seems to take a steep upsurge. In 2022, this industry has been evaluated at a massive $9.2

Audience 52

Audience Advertising Ad Ops Ad Tech 52

Martech Series

AUGUST 31, 2022

Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant. Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package.

ROI 97

ROI Entertainment Cookies Audience 97

Ad Tech Daily

JUNE 30, 2022

BidMind’s omnichannel programmatic advertising platform offers brands and agencies a way to reach new audiences and help plan, run, and measure Mobile, Web, Audio, DOOH, and CTV ad campaigns, now in Latin America.

Ad Tech 74

Ad Tech Agency Audience Advertising 74

Digiday

OCTOBER 11, 2022

How DOOH fits into the retail media ecosystem. Before unpacking the value of DOOH within a retail media campaign, it’s essential to be familiar with RMNs as they exist today. Most media planners and buyers understand that DOOH falls into three inventory categories : billboards, transit and place-based.

Retail 66

Retail Media Viewability Brand Awareness 66

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come. The new year will bring answers to these big questions and others.

Media 120

Media Advertising Audience Ad Exchange 120

Lemonads

SEPTEMBER 18, 2021

Defining Digital Out-of-Home Advertising In simple terms, digital out-of-home (DOOH) advertising consists of any and all online or digital channels that promote content when consumers are out of home. As we mentioned before, DOOH channels include digital billboards and smaller LCD screens found across multiple locations.

Media 52

Media Affiliates Real Estate Audience 52

Digiday

OCTOBER 21, 2022

The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. But there’s an opportunity to complete the story by employing a full-funnel DOOH strategy. That’s where full-funnel DOOH comes in. Engagement insights from DOOH advertising. Sponsored by: T-Mobile.

Click Through Rate 63

Click Through Rate A/B Testing Conversion Conversion Rate 63

Exchange Wire

JUNE 27, 2022

June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [.].

Audience 52

Audience Agency 52

Basis

JANUARY 4, 2023

last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio. There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can. in 2023 (up from 90.2%

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Basis

JANUARY 26, 2024

Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting. Digital out-of-home (DOOH) and dynamic podcast advertising are two channels that are growing leaps and bounds post-pandemic.

Advertising 78

Advertising Marketing Cookies Impressions 78

Basis

DECEMBER 5, 2022

2) Lookalike audiences. Adjacent to cookieless data, advertisers should look to establish lookalike audiences. Location-based targeting and digital out-of-home (DOOH) placements are going to skyrocket within the programmatic space, especially as DSPs continue to get access to more DOOH inventory.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

2) Lookalike audiences. Adjacent to cookieless data, advertisers should look to establish lookalike audiences. Location-based targeting and digital out-of-home (DOOH) placements are going to skyrocket within the programmatic space, especially as DSPs continue to get access to more DOOH inventory.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52