Martech Series

SEPTEMBER 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

Demand Side Platform 98

Demand Side Platform Audience MarTech Cookies 98

Digiday

NOVEMBER 17, 2024

The deal lets Cognitiv’s ContextGPT product integrate with Index’s Marketplaces platform, which helps publishers use curation tools across demand-side platforms, data activation platforms and commerce media networks. Index then sends the impression to the advertiser’s demand-side platform before placing a bid.

Demand Side Platform 87

Demand Side Platform Impressions Audience Cookies 87

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

Cookies 221

Cookies Demand Side Platform Audience Ad Tech 221

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. You still have to dig in a little deeper,” she added.

Demand Side Platform 93

Demand Side Platform Conversion Audience Agency 93

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Demand-Side Platform?

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

Martech

JANUARY 22, 2025

Facebook represented nearly two-thirds (64%) of spend on Meta platforms. Marginal sums were also spent on Messenger and Audience Network. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Instagram was 35%. Amazon DSP.

CPM 114

CPM Demand Side Platform Video Ads Impressions 114

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 The study found that: Only $0.36

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Digiday

JUNE 16, 2025

The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. DRAX sells inventory across various properties, including Disney+, ESPN, and Hulu.

Demand Side Platform 59

Demand Side Platform Ad Exchange Audience Advertising 59

illumin

JUNE 15, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

Demand Side Platform 98

Demand Side Platform Audience Manufacturing Advertising 98

Martech

JANUARY 3, 2025

In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Demand Side Platform 117

Demand Side Platform Audience Entertainment Advertising 117

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

JUNE 12, 2025

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise.

Demand Side Platform 63

Demand Side Platform Impressions Audience Marketing 63

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)

Advertising 117

Advertising Media Ad Ops Non-Profit 117

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Adweek

JUNE 11, 2025

That would help advertisers take further advantage of the granular data capabilities it offers through its demand-side platform. The increased inventory should also make it easier for ad buyers to target niche categories at scale, according to Nyurenberg.

Video Ads 363

Video Ads Demand Side Platform Media Advertising 363

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Ad Monsters

JULY 20, 2022

The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. update and the relationship between Audience Taxonomies and Seller Defined Audiences. We chatted with Benjamin Dick, Sr.

Audience 97

Audience Real Estate Demand Side Platform Food 97

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. introduced Pod Pro, an AI-powered dubbing platform for podcast publishers.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. PMP spend is an effective way for mobile app publishers to capture brand dollars PMP is almost exclusively brand demand.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

VideoWeek

JUNE 4, 2025

From audience intelligence to campaign execution MiQ outlined three key features of MiQ Sigma which it says help achieve this aim. billion audience profiles globally. Through a chatbot interface, marketers can make optimisations across multiple demand-side platform (DSP) partners, which are then automatically executed.

Demand Side Platform 59

Demand Side Platform Audience Agency Advertising 59

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. How Does Targeting Work In an SSP?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.

Retail 126

Retail Media Demand Side Platform Viewability 126

illumin

JANUARY 7, 2025

illumin, is more than just a demand side platform (DSP). Reaching the right audience on a fixed budget is difficult for agencies. This ensures that the most engaging and effective ads reach the target audience, ultimately enhancing campaign results.

Agency 59

Agency Advertising A/B Testing Demand Side Platform 59

Martech Series

AUGUST 31, 2022

Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP). Ben Abbatiello, Global SVP of Publisher Solutions commented: “Partnering with Loop makes a lot of sense for both businesses.

Demand Side Platform 98

Demand Side Platform Media Machine Learning Ad Exchange 98

Digiday

JULY 25, 2024

Reliance on demand-side platforms and the need to reach consumers across a fractured TV landscape are happening simultaneously, but these two forces are often at odds. The DSP has become a must-have tool, allowing brands to emphasize audience targets and execute digital campaigns automatically and efficiently.

Demand Side Platform 90

Demand Side Platform Advertising Audience Agency 90

illumin

AUGUST 30, 2024

Spotify also introduced new ad formats, including video, and more expansive audience targeting. This is going to be crucial for the company’s advertising future, especially since its audience segments quadrupled to more than 100 last month. This will offer brands more opportunities to reach and testaudiencest.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Digiday

JUNE 17, 2024

Amazon Ads is trumpeting the AI capabilities of its demand-side platform as part of a week-long charm offensive at the advertising industry’s marquee conference, the Cannes Lions Festival of Creativity. Continue reading this article on digiday.com.

Demand Side Platform 97

Demand Side Platform Cookies Audience Media 97

illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Monetize More

MARCH 2, 2023

RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97