AdExchanger

JANUARY 25, 2024

Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Even clean rooms have to play in Google’s Privacy Sandbox.

Data Management Platform 129

Data Management Platform Audience Advertising Cookies 129

Ad Monsters

JUNE 11, 2025

Amanda Gomez: A few years ago, we had very little first-party data, despite being a 200-year-old brand. Even as cookie deprecation got delayed, we pushed forward. That’s helped us improve our signals, enrich our data and create stronger audience segments.

Ad Ops 59

Ad Ops Cookies Data Management Platform eCommerce 59

Martech

NOVEMBER 17, 2022

“You have to be able to work with third-party providers or make sure that you have a robust first-party internal identity resolution strategy to be able to confidently resolve and standardize your zero- and first-party data,” said Kelly Leger, managing director for Deloitte Digital at The MarTech Conference. Get MarTech! In your inbox.

Cookies 109

Cookies MarTech Communications Advertising 109

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 97

Demand Side Platform Data Management Platform Marketing Cookies 97

illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 102

Retail Advertising Cookies Marketing 102

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This data is crucial for targeted advertising and understanding consumer preferences.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. 3 first-party data tactics. 3 first-party data tactics.

First-Party Cookies 117

First-Party Cookies Marketing Cookies MarTech 117

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Customer data platforms (CDPs) to track and manage the customer journey more effectively.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

NOVEMBER 28, 2024

They have a series where they simplify complex business topics and make them accessible to their audience, and a really cool documentary series called Risky Business where the presenter tries out some of the world’s most dangerous jobs. What do you think is your publication’s strongest USP in the eyes of your audience?

Fill rate 59

Fill rate Cookies Ad Server Audience 59

Martech

FEBRUARY 2, 2023

Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? ” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough. .”

Cookies 117

Cookies Audience MarTech ROI 117

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Unfortunately, there is no third-party data panacea.

ROI 102

ROI Control Group Audience Cookies 102

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. These are encrypted identifiers that the publisher uses to share data on those logged users with advertisers that might want to reach them via programmatic auctions.

Cookies 69

Cookies Marketing Viewability Data Management Platform 69

Martech Series

JUNE 16, 2022

RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.

Machine Learning 98

Machine Learning Cookies ROI MarTech 98

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Ad Monsters

FEBRUARY 25, 2023

Based on how their audience interacts with your landing page, you can increase or decrease bids with its help. Collect Bidstream Data and Contextual Data Besides segments derived from data management platforms and used for behavioral targeting, you can collect valuable data points directly via a demand-side platform.

CPC 111

CPC Demand Side Platform CPM Media 111

Martech

JANUARY 3, 2022

Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. 3 ways marketers can build trust with data ethics. She added, “These moves are setting the tone for what is going to be market standard, and they’re forcing market professionals to adapt and rethink how they work.”.

Marketing 141

Marketing MarTech Healthcare GDPR 141

Martech

APRIL 11, 2022

With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. The biggest trend to watch for is testing data sources.

Marketing 106

Marketing Banner Machine Learning ROI 106

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. January 14, 2020 : Google announced to kill off third-party cookies by 2022.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Digiday

APRIL 17, 2023

Before unpacking those gains, here’s a closer look at what it took to get them: it started back in 2021 when Gumtree’s executives wanted to sweat their data harder in ad deals. They needed technology that was going to be better at matching advertisers to audiences who were visiting the online classifieds site. ”

Click Through Rate 68

Click Through Rate Data Management Platform Ad Tech Impressions 68

Brid.tv

JUNE 28, 2023

This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. CoRelation was acquired by another startup, later called Audience Science, in 2002.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. Sydney Warden : Once third-party cookies go away, first-party data will need to be a higher priority for all marketing teams.

Education 52

Education Advertising Marketing Cookies 52

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Single Grain

JULY 25, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. Dive Deeper: . CDP vs CRM.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Ad Monsters

JUNE 28, 2022

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

MNTN

NOVEMBER 1, 2022

Connected TV advertising, or CTV advertising for short, allows brands to reach their audience on smart TVs and connected devices. Benefit #2: Precision Audience-Based Targeting. The CTV landscape is fragmented, and an audience-first approach ensures you reach your audience no matter what they’re watching.

Advertising 98

Advertising Audience Retargeting CPA 98

Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. CoRelation was acquired by another startup, later called Audience Science, in 2002.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 45

Cookies Ad Tech Audience Data Management Platform 45

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 40

Cookies Ad Tech Audience Data Management Platform 40

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Behavioral targeting.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Why Is Zero-Party Data Important?

GDPR 52

GDPR Audience Cookies eCommerce 52

Brid.tv

NOVEMBER 1, 2022

Some of the main benefits of programmatic advertising platforms are: Extensive Reach — The best ad platforms provide access to high-quality demand and supply. Precise Targeting — Good audience targeting ensures better campaign results. Google Ad Manager 360. Omnichannel Monetization. Rich Selection of Video Ad Formats.

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Header Bidding Demand Side Platform Advertising Real Estate 52