MNTN

FEBRUARY 10, 2023

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform).

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

MNTN

AUGUST 25, 2023

Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. When this audience reaches the bottom of your sales funnel, they’re here. What Is Bottom of Funnel Marketing? They’re engaged. And they’re ready to take action.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 120

Cookies Marketing Retargeting CPC 120

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

MAY 18, 2022

Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. Conversion Campaigns. contact-form-7].

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. What Is a Conversion?

Conversion 67

Conversion Advertising Cookies Demand Side Platform 67

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? This direct correlation between conversions and revenue makes it a crucial metric.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. What Is a Conversion?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

RevX

NOVEMBER 22, 2021

With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Ride the growth wave with app retargeting. Retargeting is a cornerstone to app marketing, and with good reason. How do you drive conversions?

Retargeting 52

Retargeting CPM Conversion Audience 52

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. It has everything to do with search retargeting. Here’s your chance to find out more about what search retargeting is and how it works, as well as how you can start using it today to drive traffic to your brand. What Is Search Retargeting? How Does Search Retargeting Work?

Retargeting 52

Retargeting Conversion Rate Advertising Audience 52

MNTN

MAY 22, 2023

As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

MNTN

DECEMBER 5, 2023

By 2027, the OTT market will have approximately 4.2 With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. The question is, how do you ensure your content reaches the right audiences? billion users. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Ad Monsters

DECEMBER 1, 2023

It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. These audience insights poise businesses to take action and make the most of this crucial season. The ramifications of not addressing these rising CPMs can be profound.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Now, let’s make a quick distinction.

Advertising 98

Advertising Marketing Retargeting CPA 98

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

Martech

MAY 2, 2024

StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based on presentation topic and audience type (e.g. It also automates marketing campaigns based on guest data.

MarTech 67

MarTech Retargeting Audience Impressions 67

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 69

Retail Advertising Cookies Marketing 69

MNTN

FEBRUARY 20, 2024

Benefits of Streaming TV Ads Streaming TV advertising offers several distinct advantages making it an absolute must for marketers, including: Precise Targeting : Streaming advertising uses sophisticated data analytics to specifically target demographics, interests, and behaviors, thereby making the ads more relevant and effective for each viewer.

Advertising 93

Advertising Marketing Audience AutoMobile 93

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. This article will look at ten direct response marketing examples that work well. The goal is to use the ten direct response marketing examples to show you how to drive real revenue and growth for your business.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

Retargeting 52

Retargeting Communications Pop-Up Conversion Rate 52

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

MNTN

MARCH 29, 2024

As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom! Awareness gets raised, and they’re well on their way to a conversion. If that sounds like a performance marketing channel, you’d be right.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

JULY 13, 2023

Considering how fast the digital marketing landscape keeps evolving, it’s easy to feel overwhelmed, especially when you’re adding another platform to the mix. Let’s walk through the highlights of this conversation: Getting Started With CTV New to CTV? Use retargeting to level up your CTV campaigns right out of the gate.

Retargeting 52

Retargeting Marketing Audience Conversion 52

MNTN

JULY 21, 2022

Edmundson dug into the top CTV ad trends of the last year, how advertisers are utilizing CTV as a performance marketing channel, the results of some successful ad campaigns, and how CTV supported brands during the last period of economic uncertainty. The Results Are in: Advertisers are Leveraging CTV as a Performance Marketing Channel.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Adtaxi

APRIL 7, 2022

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Basis

DECEMBER 5, 2022

The higher education marketing landscape is changing. From major colleges and universities to online education giants to newer nondegree providers, institutions of all kinds are grappling for a share of this lucrative market—packing even more players onto what was already a crowded playing field. Online learning.

Education 52

Education Marketing Retargeting Audience 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

JANUARY 19, 2024

When running numerous campaigns across various channels, it can be challenging to know exactly which ads are most responsible for guiding your target audience to a purchase. Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. What Is Time-Decay Attribution?

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

Spoton Digital Media

FEBRUARY 20, 2023

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

MNTN

DECEMBER 21, 2023

In the last few years, advertisers have seen the significant impact of Connected TV and its importance within marketing strategies. Now that many teams have started using the platform, it’s time to take a closer look at the leading features that help marketers reach their goals. Jon Zucker, Sr.

Retargeting 52

Retargeting Audience Conversion Marketing 52

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Brid.tv

DECEMBER 29, 2023

Table of Contents [ hide ] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting Change Your Method Find Reliable Analytics Avoid Low-Quality Inventory Upgrade Your Creatives Fix Your Landing Page Invest More! Improve Audience Targeting One of the reasons your video ads aren’t doing well might be poor targeting.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. At MNTN, you can target different audiences in different ways.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? What are the best Instagram audience targeting options to use?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97