Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? But now, millennials comprise most of a B2B marketer's audience. Landing page videos play a huge role in boosting conversions and engagement.

Marketing 233

Marketing Click Through Rate Conversion eCommerce 233

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

Martech Series

JANUARY 2, 2023

Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms. Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

AdvertiseMint

NOVEMBER 22, 2023

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

Martech Series

NOVEMBER 21, 2022

That includes everything from our brand strategy and how we are driving awareness of our company, to optimizing our sales processes for greater conversion. When you have that mindset, you start having better conversations and more creative ideas. As CMO of Constant Contact, I oversee all of sales and marketing.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech Series

NOVEMBER 29, 2022

Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies. Marketing Technology News: How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives.

Marketing 100

Marketing eCommerce ROI Audience 100

AdvertiseMint

JANUARY 21, 2024

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! Scalability lets enterprise teams execute sophisticated campaigns while customizing for each audience. Send targeted emails to thousands.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Spoton Digital Media

APRIL 18, 2022

Get better ROI attribution. Make better predictions about audience behaviors. GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. It allows you to create an audience of users likely to purchase and identify audiences less likely to convert.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. The study also showed that TV has an average full profit ROI of £5.61

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

RevX

FEBRUARY 6, 2022

Since Valentine's Day is one of the most popular days for shoppers following the holiday season, many of these customers will be using and spending on apps, including dating apps, eCommerce apps, and other similar ones. It's, therefore, best for them to maximize engagement within their already existing audience.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach.

Affiliates 102

Affiliates Marketing CPA ROI 102

Advendio

NOVEMBER 8, 2022

Having an omnichannel strategy entails more than just having a physical brick-and-mortar store and an eCommerce website. For example, Tesco launched their RMN, Tesco Media, and Insight in the UK in 2021, allowing brands and agencies to reach Tesco’s enormous digital audience using data obtained from their loyalty scheme Clubcard.

Retail 79

Retail Media Conversion Rate Communications 79

MNTN

JULY 5, 2023

But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The sales funnel , meanwhile, takes the leads who have already gone through the marketing stage and guides them through to a conversion.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Martech Series

JULY 15, 2022

, the largest alcohol retailer in the US, personalized experiences across their website, email, and SMS campaigns, they generated $125 million in new sales revenue, increased ecommerce sales by 5.3 Personalization is not limited to segmenting your audience further (i.e It’s also much less overwhelming in terms of execution.

ROI 92

ROI eCommerce Marketing MarTech 92

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

DECEMBER 22, 2023

Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings.

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52

Lemonads

OCTOBER 4, 2020

You can discover which are the most popular ads running that are hooking audiences and driving more traffic , all thanks to competitors’ techniques and strategies! Boost ROI with insights into trending ads and increase your ROI tremendously. This is super useful for discovering audience targeting and advertiser intent.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Lemonads

MARCH 16, 2020

A CPA Network (also called affiliate program or affiliate network) facilitates a partnership between brands who want to generate more conversions on their website and affiliates who want to monetize their traffic. They want to generate conversions with the traffic they provide to the ecommerce websites.

CPA 52

CPA Affiliates Conversion eCommerce 52

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. Related: How to Build a Digital Marketing Plan for Cannabis or CBD. Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. TSF said to us: Figure out a way to get us more conversions with the system that we have right now. 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). and scale sales by 1.7X

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

MAY 11, 2022

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. billion daily active users – which makes up 60.6%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Lemonads

JUNE 5, 2020

Even though they are fundamentally different, both of these create an emotional connection with the audience while delivering your message in a non-intrusive way. For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Single Grain

OCTOBER 23, 2023

The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels! In this interview, she talks to Eric about her ventures as an entrepreneur and ecommerce brand, how influencer marketing changed her business, and how to become an influencer.

Media 98

Media eCommerce Audience ROI 98

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. How to calculate it Take the number of conversions and divide it by the number of emails delivered ( Note : Not the total number of emails sent). What to know How you calculate conversion rate matters.

Conversion Rate 120

Conversion Rate ROI Conversion Marketing 120

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. How to Create a Native Advertising Campaign for Ecommerce. You already have a proven product page : You should have optimized your product page for conversions.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

AdvertiseMint

JANUARY 24, 2024

This means better ROI for your digital advertising campaigns. Improved ROI Making more money from your ads is a big reason to use programmatic ad platforms. The right platform could transform your ads efforts and ROI. Think about how powerful it is to know what your audience likes and doesn’t like.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Karola Karlson

FEBRUARY 1, 2021

Although some ads for broad audiences still deliver $0.20 The cost of Facebook advertising depends on multiple factors: Your target audience The seasonality Your marketing objective Competition Ad placements Quality of your ad creatives. Your target audience. This could be due to more eCommerce brands targeting women.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. Optimized e-commerce UX is one of the major factors in conversion. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Martech

JANUARY 2, 2024

As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year. The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning.

Marketing 136

Marketing Communications MarTech eCommerce 136

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. If you’re able to connect the platform to data from the point of purchase, or to other conversion events, you may be able to tie your email messages to specific returns.

Marketing 142

Marketing Machine Learning ROI Communications 142